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All Journal PROSIDING SEMINAR NASIONAL Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Aplikasi Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmu Manajemen (JIMMU) MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA International Journal of Community Service Journal of Indonesian Management Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) Asian Journal of Community Services (AJCS) Jurnal Ekonomi dan Bisnis
Audita Nuvriasari
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

 1 
The Role of Market Orientation, Marketing Capability and Promotion on The Marketing Performance of MSME Flower Shops in Yogyakarta Sera Nopita Asri; Audita Nuvriasari
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8586

Abstract

The purpose of this study is to examine how market orientation, marketing capability, and promotion affect Yogyakarta's flower shop MSMEs' marketing performance. In this study, 45 responders made up the sample. A questionnaire is utilized as the study instrument in this non-probability sampling strategy. The study's findings demonstrate that: (1) Market orientation has no discernible impact on marketing performance. (2) Marketing Performance is positively and significantly impacted by Marketing Capability. (3) The Marketing Performance is not much impacted by promotion. (4) The marketing performance of Yogyakarta's flower shop MSMEs is significantly impacted by market orientation, marketing capability, and stimulant promotion.
The Role of Service Quality, Product Quality, and Price in Creating a Competitive Advantage Coffee Shop in Cirebon City Ikrimatul Fathiyah; Audita Nuvriasari
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8596

Abstract

The purpose of this study is to examine how price, product quality, and service quality affect a coffee shop's ability to compete in Cirebon City. Using questionnaires and the non-probability sampling approach, 40 respondents made up the study's sample. According to the Instrument Test findings, the study's data turned out to be accurate and genuine. The data in this study were shown to be normally distributed using the Classical Assumption Test, which also yielded a regression model devoid of heterokedasticity and multicollinearity. The study's findings demonstrate that: (1) Cirebon City's coffee shops' competitive advantage is not significantly impacted by service quality. (2) The Cirebon City Coffee Shop's Competitive Advantage is positively and significantly impacted by the quality of Prodik. (3) Cirebon City's Coffee Shop is not greatly impacted by price.
The Influence of Organizational Culture and Locus of Control on Organizational Citizenship Behavior and Its Impact on Employee Performance at PT PLN (Persero) Central Java & DIY Yogyakarta Distribution Main Unit Nabilah Fatin Daulay; Audita Nuvriasari
Formosa Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i4.8995

Abstract

The purpose of this research is to examine the influence of organizational culture, locus of control, organizational citizenship behavior, and employee performance. The research design employed quantitative method using explanatory research approach. The sample comprised the entire population, totaling 170 participants. Data was collected through questionnaire surveys. Data analysis was conducted using SmartPLS 4.0, involving three stages: outer model, inner model, and hypothesis testing. The conclusion drawn from this study is that organizational culture, locus of control, and organizational citizenship behavior have a positive and significant impact on employee performance.
The Role of Competitive Advantage, Marketing Innovation and Product Innovation on Marketing Performance Indra Laksana; Audita Nuvriasari
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9539

Abstract

This research aims to analyze the role of competitive advantage, marketing inovation and product inovation on the marketing performance of coffee shop in Yogyakarta. The population in this study is coffee shop business actors who have been running their business for at least the last 3 years. The sampling technique used was purposive sampling with a sample 100 coffee shops in Yogygakarta. The results of this research analyze show that: (1) Competitive advantage has a potitive and significant effect on marketing performance, (2) Marketing innovation has a positive and significant effect on marketing performance, (3) Product inovation has a positive and significant effect on marketing performance.
Co-Authors Abdul Muttalib, Mohd Fadhil Harfiez Andita, Cindy Asmarani, Widya Puspita Awan Santosa Bhakti, Listiana Daeli, Krisdayanti eka purwanto Eno Casmi Ewa Damayanti Fadhila, Annisa Nur Faturrohman, M. Deisry Fortunella Fistha Permadani Hasim As'ari Ikrimatul Fathiyah Indra Laksana Leony Permata Setiawati Lulu Alviani Muhammad David Bagus Rahendra Nabilah Fatin Daulay Ninda Putri Kusumawardhani Octa, Octavia Nurul Hidayah Oktiansyah, Sella Pramudian, Achmad Fajri Raihan, Muhammad Reza Bagus Andrian Rina Dwiarti Ruslarta Sera Nopita Asri Uning Hadiyati Yulita Livrika