Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Journal of Indonesian Management Asian Journal of Community Services (AJCS)
Oktiansyah, Sella
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Role of Customer Orientation, Competitor Orientation, and Marketing Strategy on Marketing Performance Coffee Shop & Coworking Space in Yogyakarta Oktiansyah, Sella; Audita Nuvriasari
Journal of Indonesian Management Vol. 4 No. 4 (2024): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i4.2118

Abstract

This research aims to analyze the role of Customer Orientation, Competitor Orientation, and Marketing Strategy on the Marketing Performance of Coffee Shop & Coworking Space in Yogyakarta. The sample in this study were 40 respondents. The sampling technique used a non-probability sampling method with the research instrument used was a questionnaire. The results of the instrument test state that the data in this study are proven to be valid and reliable. The classical assumption test states that the data in this study are normally distributed and produce a regression model that is free from multicollinearity and heteroscedasticity. The findings of the results of this study prove that: (1) Customer Orientation has a positive and significant effect on the marketing performance of Coffee Shop & Coworking Space in Yogyakarta, (2) Competitor Orientation has no effect on the marketing performance of Coffee Shop & Coworking Space in Yogyakarta, (3) Marketing strategy has no effect on the marketing performance of Coffee Shop & Coworking Space in Yogyakarta.
Increasing Consumer Buying Intention through Strengthening Promotion, Brand and Market Analysis Oktiansyah, Sella; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7457

Abstract

This community service program at PT Sebangku Kuliner aims to increase consumer buying interest in Taiyaki Minnasan and Ladybee Taiyaki Jogja through strengthening promotions, brands, and market analysis. Then, content planning is made so that business social media is more organized and directed. The method used is through the transfer of knowledge and technology which is realized in the creation of content planning so that business social media is more focused, making attractive promotional designs, and market analysis which plays an important role in knowing the target market. The results of the work program carried out successfully identified the target market, increased Instagram performance by 70%, targeted branding, and succeeded in adding new marketing channels through the Tiktok platform.
Co-Authors Audita Nuvriasari Audita Nuvriasari