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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JIMEK
Nafiah Ariyani
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Public Health Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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The Benefit Of Sponsorship Program : A Systematic Literature Review Sukma, Fahrizal; Nafiah Ariyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1091

Abstract

Sponsorship can be cost-effective in terms of reaching a particular audience. It allows access to specific audiences that otherwise might be difficult to achieve. All sectors of society can be targeted and gained through sponsorship. They are sports, the arts, education, community, and broadcast. Sponsorship can also achieve many different objectives, including increased awareness, image enhancement, and improved relationships with various publics. However, sponsorship also has disadvantages, so companies must prepare a risk mitigation plan. This research will reveal the benefits obtained by the company after implementing the sponsorship program. In detail, it will discuss which sectors are utilizing the sponsorship program, the purpose of conducting it, and the effects or benefits the company gets from implementing the sponsorship program. This study is based on a systematic literature review. The online research used the Google Scholar database by browsing titles, abstracts, and keywords to locate empirical research studies in peer-reviewed journals recently published in 2018-2022. They are 20 articles selected because of their rather relevance to the topic. The sports sector is the highest sector that utilizes sponsorship programs. Sponsorship of sports is not necessarily specific to sports; sponsorship has provided an opportunity for commercial advertising by corporations and businesses also represents the industrial component of the sport product and is manifested through commercial advertising of its industrial aspect. The majority of the researchers revealed how the effect of the sponsorship program. This is in line with the theory that one of the advantages of sponsorship programs is the results of sponsorship programs can be measured through surveys. Based on the analysis of selected articles, sponsorship programs provide many benefits for companies, such as increasing awareness and the credibility of companies and their products. Sponsorship programs provide shared value (engagement); for instance, in sports, this value is formed among sponsors, sports clubs, and athletes.
Pengaruh Disiplin Kerja, Beban Kerja, dan Kompensasi Terhadap Kinerja Guru Bahasa Inggris Kota Banjarmasin Leadyani Saputri, Axnes; Edison C Sembiring; Jamalullail; Nafiah Ariyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7402

Abstract

The quality of education in Indonesia is still said to be low. Based on phenomena in the field, it was found that (1) learning planning (RPP) had not been created optimally because RPPs were made in a copy paste culture; (2) in implementing learning, some teachers still predominantly use conventional methods such as the lecture method, the learning process is boring and students become passive; (3) in implementing learning, some teachers have not used various media. The aim of this research is to analyze the influence of work discipline, workload and compensation on the performance of high school English teachers in Banjarmasin City, both partially and simultaneously. The type of research used is a quantitative research method with a sample size of 60 respondents. Data collection methods are by means of questionnaires, interviews and document studies. The data analysis includes variable measurement, descriptive data analysis, data analysis with SEM PLS, model measurement, and hypothesis testing. The research results show that work discipline and workload have a significant effect on the performance of English teachers in Banjarmasin City, while compensation does not have a significant effect on the performance of English teachers in Banjarmasin City. Work Discipline, Workload and Compensation simultaneously influence and contribute to Teacher Performance (Y) by 54.3%.
Co-Authors Edison C Sembiring Entas, Derinta Fahrizal Sukma, Fahrizal Hutagalung, Dody Andreas Jamalullail Kholil Leadyani Saputri, Axnes Mochamad Robby Fajar Cahya Muhammad Fikri Andhika