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All Journal Jurnal Inovasi Jurnal Mirai Management SEIKO : Journal of Management & Business Jambura Science of Management Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Cahaya Mandalika Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis Jurnal Ilmu Ekonomi dan Sosial (JIES) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Research Review: Jurnal Ilmiah Multidisiplin El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Kybernology : Jurnal Ilmu Pemerintahan Dan Administrasi Publik Journal of Ekonomics, Finance, and Management Studies Geografi, Lingkungan dan Kesehatan
Djoko Lesmana Radji
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jambura Science of Management

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How Does The Relationship Between Lifestyle With Consumer Decisions In Buying Motorbikes? Hapsawati Taan; Djoko Lesmana Radji
Jambura Science of Management Vol 1, No 2 (2019): Jambura Science of Management - July 2019
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.452 KB) | DOI: 10.37479/jsm.v1i2.2495

Abstract

This study aims to test and analyze the influence of lifestyle on purchasing decisions of Yamaha ZR vega motorcycles at PT. Hasjrat Abadi Gorontalo. This research uses quantitative methods. Respondents are they who ever buy vega zr motors for three last years of 2016, 2017, 2018 that all over 97 people. Data were analyzed using simple regression analysis. The results showed that lifestyle variables had a significant effect on purchasing decisions at PT Hasjrat Abadi Gorontalo City. Suggestions should the leadership of PT Hasjrat Abadi Kota Gorontalo pay more attention to consumer lifestyles, for example, from various motor designs, motorcycle brand images and promotions. In addition, it is expected to pay more attention to the selection of inadequate alternatives and the lack of products with the latest models.
Co-Authors Abd Rahman Pakaya Abd. Rahman Pakaya Abdulatif, Fatmawati Adelia Sahrain Andi Juanna Asna Aneta Asnawi, Melan Angriani Atika Mustapa Chahyani R Mootalu Dewi Shanti Meyske Karim Fatma A Kuengo Febriyanto Ngabiso Hapsawati Taan Herlina Rasjid Idham Masri Ishak Idris Yanto Niode Indriyani M. Mosi Mohamad Agus Salim Monoarfa Muchtar Ahmad Nalole, Dwi Sufrirachmat Putera Novita S Lausu Peggyta Sintia Tayabu Putu Sindiani Rahmawati Muharam Rismawati Hamid Rizan Machmud Ruslin Karim Sagita Kasim Saman, Siti Nur A. Sintia Ajriani Harun Sri Indriyani Lahay Suprianto, Sri Astuti Tineke Wolok Titin S. Pakaya Tohopi, Rustam Umar, Nurain S. Umin Kango Wa Ode Titin Hartini Wilyani Bantali Yacob Noho Nani Yulinda L. Ismail Zulfia K. Abdussamad Zulfikar S. Daday