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All Journal Enrichment : Journal of Management Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Bisnis Dan Manajemen: Bisman
Sanam, Yefta
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN Sartien, Margaretha; Sanam, Yefta; Dioh, Septia S
Bisman - Jurnal Bisnis & Manajemen Vol 5 No 01 (2020): Juni
Publisher : P3M- Politeknik Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengelola wisata kuliner dituntut untuk memberikan layanan yang memuaskan kepada para wisatawan( konsumen ) yang berkunjung. Oleh karena itu, tujuan dari penelitian ini adalah: untuk mengetahui signifikansi pengaruh baik secara parsial maupun simultan kualitas pelayanan pelayanan yaitu Bukti fisik (Tangible), Kehandalan (Reliability), Daya Tanggap (Responsiveness), Jaminan (Assurance), Empati (Empathy) terhadap kepuasan konsumen di Wisata Kuliner Pantai Warna Oesapa.Penelitian ini dilakukan dengan metode survey dimana populasinya adalah semua konsumen yang berkunjung di lokasi wisata kuliner Pantai Warna Oesapa.Jumlah sampel yang digunakan adalah 96 orang diambil dengan metode pengambilan sampel non probability sampling, dengan menggunakan teknik purposive sampling.Data dikumpulkan dengan menggunakan kuisioner dan diolah dengan analisa regresi berganda. Secara parsial dan simultan, unsur-unsur kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen pada Wisata Kuliner Pantai Warna Oesapa Kota Kupang. Hanya saja terdapat unsur kualitas pelayanan yaitu Reliability yang tidak berpengaruh signifikan terhadap kepuasan konsumen. Hal ini kemungkinan karena unsur dalam variabel bebas tersebut tidak terlalu diperhatikan oleh konsumen pada Wisata Kuliner Pantai Warna Oesapa. Sedangkan empat unsur kualitas pelayanan lainnya yaitu Tangibles, Responsiveness, Assurance dan Empathy merupakan variabel yang berpengaruh signifikan terhadap kepuasan konsumen pada Wisata Kuliner Pantai Warna Oesapa Kota Kupang
The effect of EVA and REVA's financial performance on shareholder value creation in the healthcare industry during the COVID-19 pandemic Sanga, Marianus Hendrilensio; Yopie Kefi, Darwin; Sanam, Yefta
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1831

Abstract

This study investigates the effect of value-added profitability metrics, specifically Economic Value Added (EVA) and Refined Economic Value Added (REVA), on shareholder value creation proxy by Market Value Added (MVA) in the Indonesia’s healthcare industry before and during the COVID-19 pandemic. We employed ordinary least squares (OLS) panel data regression model, with variable dummy to accommodate the COVID-19 pandemic. It uses a sample size of 14 companies, including 4 healthcare service sector companies and 11 pharmaceutical sector companies. The result: 1) EVA and REVA have significant influence in explaining the shareholder value creation of the healthcare industry in Indonesia before and during the pandemic. EVA had a positive effect on MVA in two periods, while REVA is negatif during the pandemic. 2) EVA and REVA metrics are superior in explaining shareholder value creation over traditional accounting metrics (ROCE, ROE and EPS). The implications: for academics, the calculation of EVA and REVA must be done properly and correctly, especially in calculating the cost of capital in order to provide accurate results. While, for practisioners, the consistency of value-added metrics shows the urgency of its application in evaluating financial performance and shareholder value creation in Indonesia and specifically the healthcare industry
Pengaruh Pemasaran Digital dan Getuk Tular Terhadap Keputusan Pembelian Kabanga, Margaretha Sartien; Sanam, Yefta
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v4.i2.p554-573

Abstract

This study aims to investigate the influence of digital marketing and word of mouth on the purchase decision at Papa Ganteng Kupang Coffee Shop. The research adopts an associative approach and collects data through a questionnaire distributed to Papa Ganteng Kupang Coffee Shop customers. The required sample for this study is 100 respondents, selected using a purposive sampling technique. Data analysis includes instrument quality tests, classical assumption tests, and multiple linear regression analysis using SPSS software. The research findings reveal that digital marketing and word of mouth have a significant positive impact, both simultaneously and partially, on the purchase decision at Papa Ganteng Kupang Coffee Shop. Furthermore, it is evident that digital marketing exerts a more dominant influence compared to word of mouth, as it is more effective in shaping the purchase decision at Papa Ganteng Kupang Coffee Shop.
Co-Authors Dioh, Septia S Kabanga, Margaretha Sartien Marianus Hendrilensio Sanga Sartien, Margaretha Yopie Kefi, Darwin