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All Journal Journal on Education Jurnal Madani Social, Humanities, and Educational Studies (SHEs): Conference Series JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen)
Dedek Kumara
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Journal : Journal on Education

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Analisis Strategi Personal Selling dalam Kegiatan Komunikasi Pemasaran untuk Upaya Meningkatkan Keputusan Pembelian Produk pada CV Entrepreneur Muda Indonesia Ahmad Dimyati; Dedek Kumara; Mutmainnah Mutmainnah
Journal on Education Vol 6 No 4 (2024): Journal on Education: Volume 6 Nomor 4 Mei-Agustus 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i4.6481

Abstract

This research is about "Analysis of Personal Selling Strategies in Marketing Communication Activities to Efforts to Improve Product Purchasing Decisions on CV Entrepreneur Muda Indonesia ". The type of research carried out is qualitative with informants or sources in this research in the form of strategic parts in the sales division of Indonesian Young Entrepreneur CVs. . Research data will be displayed using SWOT analysis with the EFAS and IFAS methods, and the SWOT Matrix, to determine the personal selling strategy carried out by CV Entrepreneur Muda Indonesia. Based on the SWOT diagram through various strategies that have been arranged in the SWOT table. Three alternative strategies were chosen according to Quadrant I conditions based on the SWOT Diagram, namely; Adding new features that are not available, Reorganizing the Sales Team so that it acquires equally/focuses on a category, Evaluating the form of promotions and their results to create new promotions.
Co-Authors Ahmad Dimiyati Ahmad Dimyati Ambar Widya Lestari Arif Siaha Widodo Arsid Arsid Eco Cahyadi Eko Cahyadi Hanum Puspa Dhiani Kasmad Kasmad Ma’fiyah Ma’fiyah Ma’fiyah Ma’fiyah Muhammad Musyfiq Salami Muthmainah Muthmainah Mutmainah Mutmainah Mutmainnah Mutmainnah Nugroho Adi Utomo Nurilah Hanum Selvi Oktaviana Surti Wardani Warman Warman