Article Per Year (5 Year)
p-Index From 2021 - 2026
2.619
P-Index
This Author published in this journals
All Journal Excellent Indonesian Journal of Artificial Intelligence and Data Mining Jurnal Madani Jurnal Pengabdian Dharma Laksana JURNAL PEMASARAN KOMPETITIF International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL SeMaRaK Jurnal Ilmiah Publika JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Media Ekonomi International Journal of Management Science and Application TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Amanah Mengabdi
Munarsih Munarsih
universitas pamulang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Implementasi Strategi E-Commerce B2C Berbasis Media Sosial dalam Penguatan Literasi Bisnis Digital pada PAC GP Ansor Kecamatan Pagedangan Tangerang Munarsih Munarsih; Ade Rachmawan; Zakaria Zakaria
AMANAH MENGABDI Vol. 3 No. 1 (2026): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v3i1.821

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan literasi bisnis digital para pemuda PAC GP Ansor Kecamatan Pagedangan melalui implementasi strategi e-commerce berbasis Business to Consumer (B2C) dengan memanfaatkan media sosial sebagai sarana pemasaran digital. Kegiatan ini dilatarbelakangi oleh masih rendahnya pemahaman para pemuda mengenai pemanfaatan media sosial secara produktif untuk kegiatan kewirausahaan. Sebagian besar peserta masih menggunakan media sosial hanya sebagai sarana hiburan dan komunikasi sehari-hari. Pelaksanaan kegiatan menggunakan pendekatan Participatory Action Learning dan Project-Based Learning melalui observasi awal, edukasi konseptual, workshop praktik, pendampingan, serta evaluasi kegiatan. Materi yang diberikan meliputi konsep dasar e-commerce B2C, strategi pemasaran digital, branding usaha, pembuatan konten promosi, serta simulasi transaksi digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam memanfaatkan media sosial sebagai sarana bisnis digital. Peserta mampu membuat akun bisnis, menyusun konten promosi sederhana, serta memahami strategi pemasaran digital melalui platform media sosial. Selain itu, kegiatan ini juga meningkatkan minat dan motivasi peserta dalam mengembangkan usaha berbasis digital secara mandiri. Melalui kegiatan ini diharapkan para pemuda mampu memanfaatkan teknologi digital secara lebih kreatif, produktif, dan inovatif sehingga dapat menciptakan peluang usaha baru berbasis media sosial di lingkungan masyarakat.
DIGITAL MARKETING STRATEGY TO INCREASE SALES USING SWOT ANALYSIS AT RAISA AEON STORE BSD TANGERANG Murniati Murniati; Munarsih Munarsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 3 (2026): IJEBAR: Vol. 10, Issue 3, September 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i3.19511

Abstract

The purpose of this study is to analyze the Digital Marketing strategy in increasing sales at RAISA Aeon Store BSD Tangerang with a SWOT analysis approach which experienced a decline in revenue due to increasingly tight Company competition. The place of this research was conducted at RAISA Aeon Store BSD Tangerang located at Jl. BSD Raya Utama, Pagedangan, Pagedangan District, Tangerang Regency, Banten 15339. The research method uses a qualitative descriptive method with data collection techniques including observation, interviews, and documentation which are then analyzed using SWOT analysis. The results of the analysis show that the IFAS value is 0.91 and EFAS 0.87, the position of the SWOT matrix is in an aggressive strategy in quadrant I. This strategy shows that RAISA Aeon Store BSD has high internal strengths and considerable external opportunities, but has not been utilizedoptimally in the face of increasingly tight competition, so it is necessary to strengthen and develop digital marketing strategies to increase sales. Keywords: Digital Marketing, Marketing Strategy, Sales, SWOT
The Effect of Instagram Social Media Marketing and Product Quality on Purchase Decisions of H'zhazu MSME Products in East Ciputat, South Tangerang Ade Irma Sari; Munarsih Munarsih
International Journal of Management Science and Application Vol. 5 No. 2 (2026): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v5i2.688

Abstract

Social media marketing and product quality are important considerations in consumer purchasing decisions, particularly for micro, small, and medium enterprises (MSMEs) operating in competitive markets. However, further empirical investigation is needed to understand how these factors are associated with purchasing decisions in the context of traditional-snack MSMEs. This study examines the individual and joint associations of Instagram social media marketing and product quality with purchase decisions among consumers of H'Zhazu MSME products in East Ciputat, South Tangerang. A quantitative cross-sectional design with an associative approach was employed. The study population comprised 348 consumers, from which 78 respondents were selected through purposive sampling. Data were collected using questionnaires and analyzed through multiple linear regression with IBM SPSS Statistics version 29. The results revealed that Instagram social media marketing had a positive and statistically significant association with purchase decisions (B = 0.512; β = 0.437; t = 4.103; p < 0.001). Product quality also demonstrated a positive and statistically significant association (B = 0.541; β = 0.465; t = 4.371; p < 0.001). Furthermore, the regression model was statistically significant (F = 110.734; p < 0.001), with an R² of 0.747, indicating that the two predictors jointly accounted for 74.7% of the observed variation in purchase decisions within the sample. This study contributes context-specific empirical evidence concerning the relationship between digital marketing and product quality in a traditional-snack MSME. The standardized coefficients indicate that product quality had a slightly stronger association with purchase decisions than Instagram social media marketing. These findings suggest that both digital marketing practices and product quality merit consideration in MSME marketing strategies. Nevertheless, the cross-sectional design and purposive sampling limit causal interpretation and generalizability beyond the population and context examined.
Co-Authors Achmad Fauzi Ade Irma Sari Ade Rachmawan Adi Bintang Pratama Agus Sudarsono Ahidin, Udin Ahmad Hikayat Aji Candra Kusuma Aris Ariyanto Besse Arnawisuda Ningsi Ernawati Suwarno Fitri Konefi Heri Priyanto Irenne Putren Ivantan Ivantan Mada Faisal Akbar Maulinda Maulinda Murniati Murniati Ninik Anggraini Nurhayat Dunia Purnama, Aan R. Chepi Safei Jumhana Ratna Dumilah Rissa Hanny Sabila Aulia Matahari Sudita Sudita Suyono Suyono Syarifah Ida Farida Teza Bany Safa Waryu Waryu Welly Indra Zakaria Zakaria