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Journal : MEDIA BISNIS

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CUSTOMER RELATIONSHIP MANAGEMENT INDUSTRI MOBIL INDONESIA WIBISONO SOEDIONO
Media Bisnis Vol 6 No 1 (2014): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v6i1.1442

Abstract

Implementation of Customer Relationship Management (CRM) strategy in the automobile industry by analyzing one of the dealers has gone well and has a considerable influence on the continuity of the company and also in maintaining its position as a market leader. The use of CRM in the company is important, although there are issues primarily from the substantial investment in the CRM application. It is important for companies to be able to build and get closer to the customer.
Co-Authors MELISSA JANNY JEANETTE DUMANAUW SYARIFAH PUTRI WIDIANINGRUM TERRYCIUS PAOLO FLAVIAN SUNGKAR YUNIA AYU LESTARI HENDRANINGTIYAS