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IRMA SATYA INDRIYANTI
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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GAIA SHOP Edy Suryawardana; Febrita Valenia Putri; Citra Rizkiana; Irma Satya Indriyanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12769

Abstract

This research aims to examine and analyze the influence of Product Quality and Price on Purchasing Decisions with Customer Satisfaction as an Intervening variable at Gaia Shop. The dependent variables used in this research are Purchase Decision (Y), Customer Satisfaction (Z) while the independent variables used are Product Quality (X1) and Price (X2). The sample in this study was 96 respondents. The sampling technique uses non-probability sampling with the criteria that the respondent is 17 years old and has purchased and used Gaia Shop products at least once. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner Model. The results of the research conducted show that Product Quality and Price have a positive and significant effect on Customer Satisfaction, the Product Quality variable has a positive and significant effect on Purchasing Decisions, the Price variable has a positive and insignificant effect on Purchasing Decisions, the Product Quality variable has a positive and significant effect on Decisions Purchasing through Customer Satisfaction, and the Price variable have a positive and significant effect on Purchasing Decisions through Customer Satisfaction.
PENERAPAN JAMINAN KESEHATAN PETUGAS STASIUN PENGISIAN BAHAN BAKAR UMUM (SPBU) AGUS SALIM KOTA GORONTALO Lolly Yunus; Irma Satya Indriyanti
Jurnal Administrasi, Manajemen dan Ilmu Sosial Vol 3 No 1 (2024): Jurnal Administrasi Manajemen Sumber Daya Manusia dan Ilmu Sosial (JAEIS)
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/jaeis.v3i1.147

Abstract

This study aims to determine the Application of Health Insurance for Officers at the Agus Salim Public Fuel Filling Station (SPBU) in Gorontalo City. This type of research uses a descriptive method with a qualitative approach. The use of this method is carried out with the author's consideration that the variable to be studied is single, namely describing the Application of Health Insurance for the Agus Salim Public Fuel Filling Station (SPBU) Officer, Gorontalo City. Data collection techniques were carried out through interviews with a number of predetermined informants. To complete the data collected through interviews, the authors also made observations and recorded secondary data. Based on the analysis, the results of this study can be concluded that the implementation of Public Fuel Filling Station (SPBU) Health Insurance has not been fully implemented by company leaders, giving rise to internal conflicts that lead to decreased employee performance, which of course will incur additional costs if something happens at work. . It is suggested to the leadership to implement labor social security for their employees in the form of protection guarantees such as insurance.
Co-Authors Arnetta Digna Alifya AUDREY NATHALIA CHAPHIRAY CHAPHIRAY Citra Rizkiana Febrita Valenia Putri FLORENSIA IRENE HANNY APRILIA KRISTIN NATALIA Lolly Yunus MEILAN TOYIBAH HERMANTO Ricky Handika Wijaya Sinta Mayasari Bekti Suryawardana, Edy TANIA TOVIANI