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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Bisnis dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
MARIS AGUNG TRIANDEWO
STIE Trisakti
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS LAYANAN, CITRA PERUSAHAAN DAN KEPERCAYAAN PADA LOYALITAS KONSUMEN MARIS AGUNG TRIANDEWO; YUSTINE YUSTINE
Jurnal Bisnis dan Akuntansi Vol 22 No 1 (2020): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.215 KB) | DOI: 10.34208/jba.v22i1.743

Abstract

This study aims to test the factors that influence loyalty. This research was conducted by collecting 150 data as samples that would represent the population. Data collection is aimed at BCA customers in Jakarta who have used BCA services for at least 1 year. Based on the results of research that has been done there is a positive influence of trust on loyalty, there is a positive influence on service quality on trust, there is a positive influence on service quality on company image, however, there is no positive influence on service quality and company image on loyalty.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI BEKASI Bernardus Yudhistira Haryodewanto; Maris Agung Triandewo
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.583 KB)

Abstract

The main purpose of this study was to determine the effect of Luxury Brand Perception, Social Influence and Brand Personality on Purchase Intention of Samsung smartphone brands in Bekasi. This study uses a type of quantitative research. The data is supported by distributing questionnaires to 200 respondents by using Likert scale. This study uses the Partial Least Square method. The results of this study indicate that Luxury Brand Perception has no effect on Purchase Intention on the Samsung smartphone brand in Bekasi. The biggest possibility to explain this is the customer's perception of Samsung brand smartphones that don't really consider luxury goods. Although customers feel that the Samsung brand is attractive, impressive and has the best quality, customers do not really feel that the brand is a unique brand, moreover luxurious. However, the Social Influence and Brand Personality variables have an effect on Purchase Intention on the Samsung smartphone brand in Bekasi.
FACTORS THAT INFLUENCE THE ADOPTION OF INTERNET BANKING AMONG HIGHER EDUCATION STUDENTS AT SEKOLAH TINGGI MANAJEMEN TRANSPORTASI TRISAKTI MARIS AGUNG TRIANDEWO
Media Bisnis Vol 6 No 3 (2014): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v6i3.1424

Abstract

This study examines the level of adoption of Internet banking in Indonesia, particularly students of higher education at Sekolah Tinggi Manajemen Transportasi Trisakti. For theoretical framework, Technology Acceptance Model is adopted by using four independent variables. The sampling method was used with a total of 100 respondents, which included students of higher education at Sekolah Tinggi Manajemen Transportasi Trisakti. To collect the data self-administered questionnaire of two parts were used: Demographic and Likert scale multi-item scale for variables under study. Based on the results, there are indications that convenience, perceived credibility, and perceived use-fulness have significant positive influence among students on the intention to adopt internet banking. The findings from this research would be useful for banks in the subject area, particularly for students of higher education at Sekolah Tinggi Manajemen Transportasi Trisakti.
Factors Influencing Customer Loyalty on A&W Customers in Jakarta Viryanie Viryanie; Maris Agung Triandewo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 2 (2023): March 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i2.2193

Abstract

Purpose: The purpose of this study is to determine the effect of price, service quality, food quality, physical environment and customer satisfaction on customer loyalty of A&W customers in Jakarta. Design/methodology/approach: The research design used in this research is descriptive research and causal research. Questionnaires were distributed as an effort to collect data using a 5-point Likert scale to measure variables. The research sample was obtained through a purposive sampling method of 200 respondents. This study used the Structural Equation Modeling (SEM) method with SmartPLS 4.0 as a test tool. Findings: The results of this study indicate that price, service quality, food quality, and physical environment have an effect on customer satisfaction of A&W customers in Jakarta. In addition, customer satisfaction has an effect on customer loyalty of A&W customers in Jakarta. Research limitations/implications: This research only focuses on one object of a fast food restaurant (A&W fast food restaurant); taking a limited number of research samples from A&W fast food restaurant customers in the Jakarta area due to time and cost constraints; and only focuses on the effect of price, service quality, food quality, physical environment and customer satisfaction on customer loyalty. Practical implications: Fast food restaurants can consider the results of this study to ensure and evaluate customer satisfaction and customer loyalty from their fast food restaurants. Thus, when customers are loyal, fast food restaurants can retain their customers and develop their business better in the future. Originality/value: This study will provide a reference for evaluating the business strategy of fast food restaurants related to price, service quality, food quality, physical environment and customer satisfaction in increasing customer loyalty and outperforming its competitors. Paper type: Research paper.
Pengenalan Konsep Dasar-Dasar Kepemimpinan (Leadership) Bagi Pengurus OSIS di SMA Negeri 11 Jakarta Timur Maris Agung Triandewo; Ida Farida
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1766

Abstract

One of the efforts to develop and identify leadership skills of Student Council Administrators (OSIS) of SMA 11 East Jakarta is to provide training of the basics of leadership. This training is very relevant for them considering their position as student council administrators which is directly related to leadership skills in daily life at school. The main core of the training is the introduction of old and new leadership paradigms and the differences between managers and leaders. It is hoped that with the training, OSIS Administrators of SMA 11 Jakarta will gain additional insight on leadership that can be implemented in organizational life both now and at the higher education level in the future.
Organizing MIND Program Development, Implementation and Evaluation at MAP Retail Academy Katherine Febelia Chandra; Denta Felli Ananda; RR. Niken Purbasari; Maris Agung Triandewo
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1882

Abstract

This internship report is intended to explain the author's activities during the internship at MAP Retail Academy through the Independent Campus Certified Internship Program organized by the Ministry of Education. This report will explain the author's daily activities as part of the HR Training Intern. This internship report contains the author's activities as a trainer in the Academic division at MAP Retail Academy. In addition to the daily activities regarding the work given, this report will also explain non routine activities provided by MAP Retail Academy and projects outside of the author's daily activities. This program has been running effectively and efficiently in training apprentices to be able to apply learned knowledge, skills, and attitudes such as effective communication, time management, and project management into work related to training.
Optimalisasi Penyusunan Materi Pelatihan dan Pengembangan di PT. Mitra Akademi Perkasa Axl Alexander Tunru; Denta Felli Ananda; RR. Niken Purbasari; Maris Agung Triandewo
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1887

Abstract

This internship report aims to explain the author's activities during the internship at PT. Mitra Akademi Perkasa (MAP Retail Academy) through the Magang Bersertifikat Kampus Merdeka (MBKM) Program organized by the Ministry of Education. This program is held to improve abilities and skills, so that they are in accordance with the needs of the world of work in the future. This report will explain about the company, the daily activities of the Author as part of the training and development team and how the work is divided. In addition to daily activities regarding the work provided, this report will explain other activities such as project that provided by PT. Mitra Akademi Perkasa.The results of the program that has been carried out for four and a half months are felt to be effective and efficient. Because in less than 5 months the author gain valuable experience and can fully contribute to the work done, especially in the field of human resources
FACTORS AFFECTING PURCHASE INTENTION OF NU GREEN TEA PRODUCT IN JABODETABEK Maris Agung Triandewo; Sherviana Sherviana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8543

Abstract

The purpose of this research is to identify whether Brand Ambassador, E-WOM Quality, E-WOM Quantity, and Sender's Expertise have influenced on consumer Purchase Intention on Nu Green Tea products in Jabodetabek. The population used in this study is people who live in Jabodetabek who have never bought Nu Green Tea. The method used to conduct this research is purposive sampling method. The sample used in this study was 137 respondents. The statistical method used is multiple regression analysis to test the hypothesis of the variables in this study. The results of this study showed that Brand Ambassador and Sender's Expertise have influenced on Purchase Intention. Meanwhile, E-WOM Quality and E-WOM Quantity have no effect on Purchase Intention
Co-Authors Axl Alexander Tunru Bernardus Yudhistira Haryodewanto Denta Felli Ananda Ida Farida Katherine Febelia Chandra RR. NIKEN PURBASARI Sherviana Sherviana Viryanie Viryanie YUSTINE YUSTINE