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All Journal IAES International Journal of Artificial Intelligence (IJ-AI)
Hazrita Ab Rahim
HELP University
Computer Science & IT Engineering

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Killer whale-backpropagation (KW-BP) algorithm for accuracy improvement of neural network forecasting models on energyefficient data Saadi Bin Ahmad Kamaruddin; Nor Azura Md Ghani; Hazrita Ab Rahim; Ismail Musirin
IAES International Journal of Artificial Intelligence (IJ-AI) Vol 8, No 3: September 2019
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.842 KB) | DOI: 10.11591/ijai.v8.i3.pp270-277

Abstract

Green technology building is not newly introduced to the world nor Malaysia, but it is rarely practiced globally and now it has promoted noteworthy due to destructions caused by human hands towards the nature. Now people started to realize that the world is polluted by many hazardous substances. Therefore, Help University came up with the effort of preserving the nature through a new Green Technology campus, which has been fully operated since year 2017. In this research, neural network forecasting models on energy-efficient data of Help University, Subang 2 green technology campus at Subang Bistari, Selangor has been done with respect to value-formoney (VFM) attribute. Previously there were no similar research done on energy-efficient data of Help University, Subang 2 campus. The significant factors with respect to energy or electricity saved (MW/hr) in the year 2017 variable were studied as recorded by Building Automation and Control System (BAS) of Help University Subang 2 campus. Using multiple linear regression (stepwise method), the significant predictor towards energy saved (MW/hr) was Building Energy Index (BEI) (kWh/m2/year) based p-value<α=0.05. A mathematical model was developed. Moreover, the proposed neural network forecasting model using Killer WhaleBackpropagation Algorithm (KWBP) were found to better than existing conventional techniques to forecast BEI data. This research is expected to specifically assist maintenance department of Help University, Subang 2 campus towards load forecasting for power saving planning in years to come.
Exploration on digital marketing as business strategy model among Malaysian entrepreneurs via neurocomputing Hazrita Ab Rahim; Shafaf Ibrahim; Saadi Bin Ahmad Kamaruddin; Nor Azura Md. Ghani; Ismail Musirin
IAES International Journal of Artificial Intelligence (IJ-AI) Vol 9, No 1: March 2020
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.058 KB) | DOI: 10.11591/ijai.v9.i1.pp18-24

Abstract

Artificial Intelligence is great when it comes to routine activities and vast amounts of data are analyzed. This can be done more quickly and efficiently than men. In the world of digital marketing, Artificial Intelligence is quickly coming into play. With Artificial Intelligence joining the digital marketing environment, predicting user behavior, search cycles, and much more will be easier. This can support websites that are highly user-friendly for organizations. Moreover, with the aid of Artificial Intelligence, content creation has become a faster and easier task for brands. Practically, a company's degree of enterprise marketing can have an effect on its overall business efficiency. Entrepreneurial marketing is driven by entrepreneurial opportunities which involves the proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through Digital approaches to risk management, resource leveraging and value creation. This research was done by collecting data using semi structure questionnaire distributed to 169 start up owners in Klang Valley area. Using two-layer 6-3-1 with hyperbolic tangent-purelin configurations neural network model, it was found that proactiveness, risk taking, resource leveraging, opportunity focus, intensity and value add are the significant factors towards digital marketing respectively. It is expected that the findings would give some inputs to the Malaysian entrepreneurs on innovative digital marketing in their businesses, regardless the sizes.
Co-Authors Ismail Musirin Nor Azura Md Ghani Nor Azura Md. Ghani Saadi Bin Ahmad Kamaruddin Saadi Bin Ahmad Kamaruddin Shafaf Ibrahim