Garuda - Garba Rujukan Digital

Adopsi Teknologi Internet of Things pada Startup Industri F&B Margo Purnomo; Erna Maulina; Aulia Rizki Wicaksono; Muhamad Rizal
Techno.Com Vol 20, No 3 (2021): Agustus 2021
Publisher : LPPM Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/tc.v20i3.4824

Efisiensi di sepanjang rantai pasokan industri F & B yang terintegrasi dengan kemajuan teknologi telah mendorong penerapan sistem ketertelusuran produk dalam bentuk pemanfaatan Internet of Things (IoT). tujuan dari penelitian ini adalah untuk menyelidiki adopsi IoT di pada Startup Industri F&B di Jawa Barat-Indonesia. Data dianalisa dengan menyebarkan kuesioner terhadap 30 Startup Industri F&B di Jawa Barat dengan menggunakan analisis Stuctural Equation Modeling (SEM) menggunakan aplikasi AMOS. Hasil penelitian menunjukkan bahwa sebagian besar Startup Industri F&B di Jawa Barat menunjukkan tingkat adopsi IoT yang cukup dalam mengelola proses produksi produk F&B mereka

Implementasi Technology Acceptance Model terhadap Adopsi Teknologi Artificial Intelligence pada Startup Digital Margo Purnomo; Erna Maulina; Aulia Rizki Wicaksono; Muhamad Rizal
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.6516

The purpose of this study is to describe and analyze the implementation of the technology acceptance model on the adoption of artificial intelligence technology in digital startups. By using simple random sampling, a sample of 109 out of 143 populations, which are startups in Greater Jakarta, was obtained. Based on an analysis using Structural Equation Modeling (SEM) analysis with the SmartPLS tool. The results show that the adoption of artificial intelligence in digital startups is influenced by attitudes, perceptions of convenience and perceptions of usefulness. Likewise, perceived convenience and perceived usefulness are significantly affected by external pressures.

Systematic Mapping Study: Peran Women Entrepreneurship dalam Networking pada UMKM Pariwisata Raja Ainaya Alfatiha; Margo Purnomo; Ratih Purbasari
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3932

Research on women entrepreneurship has attracted a lot of interest from researchers, besides that, the use of networking and the tourism industry sector is also always associated with women entrepreneurship. So this study aims to map the topics of women entrepreneurship, networking and tourism using the Systematic Mapping Study (SMS) method to help see the development of research. The data search was carried out by using the Scopus database with the final result of 23 articles. Based on the mapping results, it is shown that the most widely used research method for the topic of women entrepreneurship is qualitative, namely 12 (52.17%) articles. The least research focus is development strategy and innovation, so this focus can be a reference for further research. The dominant paper type used is the evaluation research category, which is 12 (52.17%) articles. Furthermore, the publication trend of countries that do a lot of research on this topic is the UK and South Africa, namely 5 (21.74%) articles and the trend of publication from year to year peaks in 2020 with 7 (30.4%) articles. Based on the mapping results, there are still gaps in the topic of this research, so there are still opportunities to produce updates

CORPORATE ENTREPRENEURSHIP IN DIGITAL ERA SEBAGAI PENDORONG UTAMA INOVASI DAN PERTUMBUHAN DALAM MENGEMBANGKAN ORGANISASI: STUDI KASUS DI GO-JEK Fat'Chatus Chanifa Jikhan; Ratih Purbasari; Margo Purnomo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5123

As one of the tech companies in Indonesia, Gojek contributes to building innovation in the industry in this digital era through the principles, culture, and values embedded in its organisation. All of that is inseparable from the use of technology which is the main driving factor driving its business. In this research, the author aims to analyse Corporate Entrepreneurship in Gojek technology company in the digital era by using descriptive qualitative method through secondary data through literature study.

Pengaruh Personality Traits dan Individual Performance Terhadap Perilaku Intrapreneurial Karyawan pada Shopee Xpress Yogyakarta Hub Deliani Azmi Zakiah Ahmad; Ratih Purbasari; Margo Purnomo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5124

Intrapreneurial behaviour is an approach at the individual level that is carried out in a bottom-top manner by employees. Personality traits and individual performance are important to note in an organization to see whether these two things can encourage employees to have intrapreneurial behavior that can benefit the organization. This study used data collection methods through questionnaires using a sample of 67 respondents. The data that has been collected is then processed using the Statistical Package for Social Science (SPSS). The results of this study show that personality traits have a positive effect on intrapreneurial behavior and individual performance has a positive effect on intrapreneurial behavior. Furthermore, personality traits and individual performance simultaneously have a positive effect on intrapreneurial behaviour.

Systematic Mapping Study: Peran Women Entrepreneurship dalam Networking pada UMKM Pariwisata Raja Ainaya Alfatiha; Margo Purnomo; Ratih Purbasari
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3932

Research on women entrepreneurship has attracted a lot of interest from researchers, besides that, the use of networking and the tourism industry sector is also always associated with women entrepreneurship. So this study aims to map the topics of women entrepreneurship, networking and tourism using the Systematic Mapping Study (SMS) method to help see the development of research. The data search was carried out by using the Scopus database with the final result of 23 articles. Based on the mapping results, it is shown that the most widely used research method for the topic of women entrepreneurship is qualitative, namely 12 (52.17%) articles. The least research focus is development strategy and innovation, so this focus can be a reference for further research. The dominant paper type used is the evaluation research category, which is 12 (52.17%) articles. Furthermore, the publication trend of countries that do a lot of research on this topic is the UK and South Africa, namely 5 (21.74%) articles and the trend of publication from year to year peaks in 2020 with 7 (30.4%) articles. Based on the mapping results, there are still gaps in the topic of this research, so there are still opportunities to produce updates

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