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All Journal Techno.Com: Jurnal Teknologi Informasi Jurnal Manajemen dan Kewirausahaan (JMDK) Bahtera Inovasi
Muhamad Rizal
Universitas Padjajaran
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

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Adopsi Teknologi Internet of Things pada Startup Industri F&B Margo Purnomo; Erna Maulina; Aulia Rizki Wicaksono; Muhamad Rizal
Techno.Com Vol 20, No 3 (2021): Agustus 2021
Publisher : LPPM Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/tc.v20i3.4824

Abstract

Efisiensi di sepanjang rantai pasokan industri F & B yang terintegrasi dengan kemajuan teknologi telah mendorong penerapan sistem ketertelusuran produk dalam bentuk pemanfaatan Internet of Things (IoT). tujuan dari penelitian ini adalah untuk menyelidiki adopsi IoT di pada Startup Industri F&B di Jawa Barat-Indonesia. Data dianalisa dengan menyebarkan kuesioner terhadap 30 Startup Industri F&B di Jawa Barat dengan menggunakan analisis Stuctural Equation Modeling (SEM) menggunakan aplikasi AMOS. Hasil penelitian menunjukkan bahwa sebagian besar Startup Industri F&B di Jawa Barat menunjukkan tingkat adopsi IoT yang cukup dalam mengelola proses produksi produk F&B mereka
Implementasi Technology Acceptance Model terhadap Adopsi Teknologi Artificial Intelligence pada Startup Digital Margo Purnomo; Erna Maulina; Aulia Rizki Wicaksono; Muhamad Rizal
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.6516

Abstract

The purpose of this study is to describe and analyze the implementation of the technology acceptance model on the adoption of artificial intelligence technology in digital startups. By using simple random sampling, a sample of 109 out of 143 populations, which are startups in Greater Jakarta, was obtained. Based on an analysis using Structural Equation Modeling (SEM) analysis with the SmartPLS tool. The results show that the adoption of artificial intelligence in digital startups is influenced by attitudes, perceptions of convenience and perceptions of usefulness. Likewise, perceived convenience and perceived usefulness are significantly affected by external pressures.
Pengaruh Selebrity Endorsme, Brand Image, dan Testimoni dalam Meningkatkan Minat Beli Produk (Studi Kasus : Instagram UKM Kylafood) Ogi Maulana Firli; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3432

Abstract

The purpose of this study is to determine the effect of Celebrity Endorsement, Brand Image, and Testimonials on consumer buying interest in Kylafood products on Instagram Social Media. The research methods used in this research are descriptive and quantitative methods. Data analysis techniques and research model submissions use Structural Equation Modeling-Partial Least Square (SEM-PLS) with 95 questionnaire distribution data aimed at people who at least follow one celebrity endorsment on Instagram, know the kylafood brand, know the testimonials of the kylafood brand and intending to buy kylafood products. The results of this study state that the celebrity endorsement and testimonial variables have a significant positive effect on buying interest in Kylafood products on Instagram, while the brand image variable has a positive but not significant effect.
Strategi Model Bisnis UMKM Kuliner untuk Bertahan di Era COVID-19 Richa Nahdalaily Fathara; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3434

Abstract

The purpose of this study is to describe the business model innovation with the Business Model Canvas approach that can be applied to MSMEs during the COVID-19 pandemic so that MSMEs can survive (business resilience). This research uses a qualitative method, with literature studies accessed from several sources, both print and electronic media, books, and research results from various electronic journals. The data analysis used is descriptive analysis. The description of the business model innovation is presented using the Business Model Canvas (BMC) tools. The nine blocks of BMC are important elements that must be thoroughly analyzed in detail in order to achieve business resilience. A business model strategy is needed in achieving business goals and developing SME products so that they are more competitive and can survive in the pandemic era. The use of the right business model will result in MSMEs being able to achieve business resilience.
Pengaruh Orientasi Kewirausahaan, Kinerja Pemasaran, dan Kapabilitas TIK Terhadap Keunggulan Bersaing Pada Pelaku UMKM di Sentra Industri Sepatu Cibaduyut Kota Bandung Mochammad Rifky Pamungkas; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3435

Abstract

Covid-19 penetrates into Indonesia to have an impact on Business, Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected by the Covid-19 pandemic is the Cibaduyut Shoe Industry Center. This has an impact on business, marketing, information and the competitiveness of MSME players in Cibaduyut. So the research objective is to find and determine the effect of entrepreneurial orientation, marketing performance, and ICT capabilities on competitive advantage. The research method used is quantitative with the research sample being SMEs in Cibaduyut and analysis using Structural Equation Modeling-Partial Least Square. While the results of the study provide results for the greatest influence on the ICT capability variable of 44.9%. The conclusion in this study is that the entrepreneurial orientation variable and marketing performance do not have a significant effect on competitive advantage, while the ICT capability variable has a significant effect.
Strategi Marketing Pada CV. Kembar Jaya Kreatif Dengan Memanfaatkan Analisis Swot Serta QSPM Tradiga Nur Aziz; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3436

Abstract

CV. Kembar Jaya Kreatif is an industry engaged in garment or convection. The results of the CV. Kembar Jaya Kreatif from September 2017 to April 2019 can be seen if there are some months of income that do not meet the income target that has been set. Therefore CV. Kembar Jaya Kreatif is obliged to devise a new strategy in order to increase income in order to achieve the targets that have been set. SWOT analysis is used to obtain alternative strategies, where strategic alternatives are obtained from internal and external aspects of the industry. Information and research data consist of primary and secondary information, the analytical tools used in this research are the IFE (Internal Factor Evaluation) matrix, the EFE (External Factor Evaluation) matrix, the IE (Internal-External) matrix, the SWOT matrix (Strengths, Weakness). , Opportunities, and Threats), as well as QSPM (Quantitative Strategic Planning Matrix). The SWOT matrix creates 5 strategic alternatives that can be implemented by the industry. Based on the QSPM results from 5 alternatives, one of the prioritized alternative strategies is to use existing technology to carry out marketing activities and sell products online such as through social media and e-commerce with a TAS score of 6, 303.
Manajemen Bisnis Aerotropolis (Airport City): Sebuah Studi Pemetaan Sistematis Jajang Ginanjar; Muhamad Rizal; Ria Arifianti
Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i1.3462

Abstract

The application of the concept of aerotropolis (airport city) in various parts of the world requires holistic planning. Aspects that affect the implementation of airport cities must be considered in planning. The linkage between regulations, government support, business schemes, land ownership, and human resources, is an important capital in realizing an airport city. This study is an initial research that aims to identify the results of research that has been carried out in the field of Aerotropolis business management using a systematic mapping study (SMS). The purpose of this mapping is to find out what Aerotropolis topics are being researched. This article focuses on 10 airport cities in the world that have applied the Aerotropolis model in their development, namely Amsterdam, Paris, Dubai, Dallas, Chicago, Memphis, Hong Kong, Singapore, Incheon, and Washington. This study uses a qualitative method by going through a literature study. The search is done through Google Scholar. It is intended that the output of this SMS can describe opportunities with the aim of exploring topics and new ideas in managing the Aerotropolis (aerocity-airport city) business apart from exploiting previously existing topics. Recommendation of study results from Aerotropolis Development with a research focus on Aerotropolis Development Practices. Qualitative methods are mostly used in research on this Aerotropolis.
Analisis Strategi UMKM Jiwaku Ricebowl dalam Menghadapi Pandemi Covid -19 Anindita Nurjihan Dwi T; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i1.3465

Abstract

On March 10, 2020, the start of the Covid-19 pandemic caused an impact that was felt by several countries, even the government and society. One of the impacts that is felt is not only a health problem but also attacks the country's economy, for example MSMEs as the Micro, Small and Medium Enterprises sector are experiencing a severe impact due to the Covid-19 pandemic. Based on information processed by LIPI's P2E, the impact of tourism shrinkage on MSMEs engaged in the micro food and beverage business reached 27%. Meanwhile, the impact on small food and beverage businesses was 1.77% and medium enterprises was 0.07%. This research is intended to see where the Covid-19 pandemic has grown and how it impacts the economy in Indonesia, especially MSMEs. Afifuddin Suhaeli Kalla said that income from MSMEs has decreased by 70% since the Covid-19 pandemic and this decreased turnover was also felt by Jiwaku's business after the PSBB was implemented. government because the city of Bandung has been exposed to the virus. This research was conducted to identify what MSME players were doing in order to maintain their business during the Covid-19 Pandemic. This research aims to describe and describe what strategies MSME actors want to try in order to be able to continue to survive and become more responsive to changes in the business climate through a SWOT analysis. This research uses a descriptive qualitative research approach and SWOT analysis to digest and create a strategy formulation.
Co-Authors Anindita Nurjihan Dwi T Asmaul Husna Aulia Rizki Wicaksono Erna Maulina Fatahurrazak Hasan Al Farisi Jajang Ginanjar Margo Purnomo Mochammad Rifky Pamungkas Ogi Maulana Firli Ria Arifianti Richa Nahdalaily Fathara Tradiga Nur Aziz