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All Journal Techno.Com: Jurnal Teknologi Informasi Jurnal Manajemen dan Kewirausahaan (JMDK)
Aulia Rizki Wicaksono
Universitas Padjajaran
Computer Science & IT Decision Sciences, Operations Research & Management Engineering

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Adopsi Teknologi Internet of Things pada Startup Industri F&B Margo Purnomo; Erna Maulina; Aulia Rizki Wicaksono; Muhamad Rizal
Techno.Com Vol 20, No 3 (2021): Agustus 2021
Publisher : LPPM Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/tc.v20i3.4824

Abstract

Efisiensi di sepanjang rantai pasokan industri F & B yang terintegrasi dengan kemajuan teknologi telah mendorong penerapan sistem ketertelusuran produk dalam bentuk pemanfaatan Internet of Things (IoT). tujuan dari penelitian ini adalah untuk menyelidiki adopsi IoT di pada Startup Industri F&B di Jawa Barat-Indonesia. Data dianalisa dengan menyebarkan kuesioner terhadap 30 Startup Industri F&B di Jawa Barat dengan menggunakan analisis Stuctural Equation Modeling (SEM) menggunakan aplikasi AMOS. Hasil penelitian menunjukkan bahwa sebagian besar Startup Industri F&B di Jawa Barat menunjukkan tingkat adopsi IoT yang cukup dalam mengelola proses produksi produk F&B mereka
Implementasi Technology Acceptance Model terhadap Adopsi Teknologi Artificial Intelligence pada Startup Digital Margo Purnomo; Erna Maulina; Aulia Rizki Wicaksono; Muhamad Rizal
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.6516

Abstract

The purpose of this study is to describe and analyze the implementation of the technology acceptance model on the adoption of artificial intelligence technology in digital startups. By using simple random sampling, a sample of 109 out of 143 populations, which are startups in Greater Jakarta, was obtained. Based on an analysis using Structural Equation Modeling (SEM) analysis with the SmartPLS tool. The results show that the adoption of artificial intelligence in digital startups is influenced by attitudes, perceptions of convenience and perceptions of usefulness. Likewise, perceived convenience and perceived usefulness are significantly affected by external pressures.
Co-Authors Erna Maulina Margo Purnomo Muhamad Rizal