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All Journal JDM (Jurnal Dinamika Manajemen) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Proceeding Seminar LPPM UMP Tahun 2014 EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Pelayanan Publik Briliant: Jurnal Riset dan Konseptual AdBispreneur J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Samudra Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Investasi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Disrupsi Bisnis Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Journal of Multi Disciplines Science IIJSE
Margo Purnomo
Fakultas Ilmu Sosial dan Ilmu Politik, Universtias Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation Other

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PEMETAAN SISTEMATIS URBAN ENTREPRENEURSHIP Purnomo, Margo
Proceeding Seminar LPPM UMP 2015: Buku I Bidang Ilmu Ekonomi dan Pertanian, Proceeding Seminar Nasional LPPM 2015, 26 September
Publisher : Proceeding Seminar LPPM UMP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tulisan ini merupakan initial research yang berusaha menggali hasil studi terdahulu dibidang urban entrepreneurship (UE) dengan menggunakan systematic mapping study (SMS). Tujuan pemetaan dengan SMS adalah untuk mengetahui topik UE apa saja yang telah diteliti. Penelusuran dilakukan pada ProQuest Research Library, EBSCOhost: Academic Search Complete dan Google Scholar. Sebanyak 32 artikel UE yang dipublikasikan secara elektronik, baik dalam bentuk jurnal ilmiah maupun proceeding konfrensi, masuk dalam kriteria inklusi. Hasil SMS ini memberikan gambaran tentang peluang untuk mengeksplorasi topik baru dalam UE atau mengeksploitasi topik yang sudah ada. Rekomendasi hasil studi ini diantaranya adalah 1) Perlu penelitian lebih banyak pada para tokoh Urban Entrepreneur (UEr) sehingga dapat menjadi rujukan teladan dalam melakukan UE; 2) Perlu pengembangan penelitian UE dalam mengatasi permasalahan kota non sosial; 3) Pengembangan konsep dan kerangka kerja baru dalam UE masih memerlukan studi lebih lanjut; 4) Studi pada obyek penelitian necessity-motivated UE perlu dikembangkan.Kata Kunci : Kewirausahaan, Kirausahawan, Urban, Studi pemetaan sistematis, Kota
DINAMIKA PENDIDIKAN KEWIRAUSAHAAN: PEMETAAN SISTEMATIS TERHADAP PENDIDIKAN, PENGAJARAN DAN PEMBELAJARAN KEWIRAUSAHAAN Purnomo, Margo
Jurnal Dinamika Manajemen Vol 6, No 1 (2015): March 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i1.4300

Abstract

Saat ini belum ada kesepakatan diantara para ahli pendidikan kewirausahaan (PK) tentang pendekatan terbaik dalam pembelajaran (BK) dan pengajaran (AK) kewirausahaan. Berdasarkan Systematic Mapping Study (SMS), ada empat fokus tema dalam PK yaitu kebijakan untuk pendidikan kewirausahaan, konteks pendidikan kewirausahaan, pengajaran kewirausahaan, dan pembelajaran kewirausahaan. Berdasarkan SMS diketahui juga bahwa permasalahannya bukan tentang metode apa yang terbaik dalam PK tetapi pengajar kewirausahaan dituntut untuk mampu mengenali fungsi dan keunggulan setiap metode pengajaran kewirausahaan. Hal ini mengindikasikan bahwa perkembangan kewirausahaan yang semakin kontekstual membutuhkan dukungan kebijakan PK yang terintegrasi baik pada ranah makro, mezzo, dan mikro. Dukungan demikian sangat penting agar pelaksanaan pembelajaran dan pengajaran kewirausahaan yang inovatif, efektif, dan efisien dapat diselenggarakan.
ADOPSI TEKNOLOGI OLEH USAHA MIKRO, KECIL DAN MENENGAH Purnomo, Margo
Jurnal Dinamika Manajemen Vol 2, No 2 (2011): September 2011 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v2i2.2475

Abstract

Penelitian ini menjelaskan tentang pentingnya kecocokan teknologi dalam manajemen usaha mikro, kecil dan menengah (UMKM). Dengan asumsi bahwa sebuah penerapan teknologi dapat memiliki dampak kinerja positif hanya jika cocok dengan tugas yang sedang didukungnya bukan tingkat kecanggihan teknologi. Sayangnya, tidak semua teknologi cocok dengan pekerjaan yang sedang didukungnya. Namun demikian, model yang paling sering dikutip lebih banyak dikarakteristikkan pada fokus pemanfaatan bukan pada kecocokannya. Berangkat dari kondisi ini, justru jika melihat perkembangannya terlihat bahwa telah terjadi metamorfosis model pengaruh teknologi informasi terhadap kinerja. Dengan ini diharapkan UMKM dapat memperoleh masukan dan pemahaman baru dalam penggunaan teknologi.This study explains the importance of suitable technology in Small and Medium Enterprerises (SMEs). An applied technology has a positive impact on performance, only if it is appropiate with the jobs that is supported, not with the level of sophisticated technology. Unfortunately, not all of such technology will be suitable with the jobs, they are supported. Nevertheless, model which is used to be cited is more being characterized in the focus of using, not in the appropiateness. Starting from this condition, if we are reffering to the development, there will be a metamorphosis model of technology influence toward performance. It is expected that UMKM will get some input and new understanding in the using of technology.
MEMBANGUN SEMANGAT KEWIRAUSAHAAN DALAM PENGELOLAAN SAMPAH DI DESA JATI KECAMATAN CIPUNAGARA KABUPATEN SUBANG -, Hendra; Purnomo, Margo
Dharmakarya Vol 5, No 1 (2016): Dharmakarya
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.888 KB)

Abstract

The result of the identification is done through observation , interviews and recommendations KKNM students showed that the problems that arise in the village of Jati subdistrict Cipunagara Subang Regency is the issue of waste management . Through extension and advisory team is working to increase public awareness, especially in enacting the trash , build entrepreneurial spirit in managing waste and the establishment of waste management . The monitoring results show that the waste management in  the village of Jati subdistrict Cipunagara begin to be realized although only up to the stage of increasing awareness of the public to dispose of waste in TPS and effort waste management in realizing the implementation of waste management through socialization, manufacture garbage bins, attempt of procurement and transportation of garbage , and the source setup power waste manager .
Dinamika Pendidikan Kewirausahaan: Pemetaan Sistematis terhadap Pendidikan, Pengajaran dan Pembelajaran Kewirausahaan Purnomo, Margo
JDM (Jurnal Dinamika Manajemen) Vol 6, No 1 (2015): March 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i1.4300

Abstract

Saat ini belum ada kesepakatan diantara para ahli pendidikan kewirausahaan (PK) tentang pendekatan terbaik dalam pembelajaran (BK) dan pengajaran (AK) kewirausahaan. Berdasarkan Systematic Mapping Study (SMS), ada empat fokus tema dalam PK yaitu kebijakan untuk pendidikan kewirausahaan, konteks pendidikan kewirausahaan, pengajaran kewirausahaan, dan pembelajaran kewirausahaan. Berdasarkan SMS diketahui juga bahwa permasalahannya bukan tentang metode apa yang terbaik dalam PK tetapi pengajar kewirausahaan dituntut untuk mampu mengenali fungsi dan keunggulan setiap metode pengajaran kewirausahaan. Hal ini mengindikasikan bahwa perkembangan kewirausahaan yang semakin kontekstual membutuhkan dukungan kebijakan PK yang terintegrasi baik pada ranah makro, mezzo, dan mikro. Dukungan demikian sangat penting agar pelaksanaan pembelajaran dan pengajaran kewirausahaan yang inovatif, efektif, dan efisien dapat diselenggarakan.
Adopsi Teknologi oleh Usaha Mikro, Kecil dan Menengah Purnomo, Margo
JDM (Jurnal Dinamika Manajemen) Vol 2, No 2 (2011): September 2011 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v2i2.2475

Abstract

Penelitian ini menjelaskan tentang pentingnya kecocokan teknologi dalam manajemen usaha mikro, kecil dan menengah (UMKM). Dengan asumsi bahwa sebuah penerapan teknologi dapat memiliki dampak kinerja positif hanya jika cocok dengan tugas yang sedang didukungnya bukan tingkat kecanggihan teknologi. Sayangnya, tidak semua teknologi cocok dengan pekerjaan yang sedang didukungnya. Namun demikian, model yang paling sering dikutip lebih banyak dikarakteristikkan pada fokus pemanfaatan bukan pada kecocokannya. Berangkat dari kondisi ini, justru jika melihat perkembangannya terlihat bahwa telah terjadi metamorfosis model pengaruh teknologi informasi terhadap kinerja. Dengan ini diharapkan UMKM dapat memperoleh masukan dan pemahaman baru dalam penggunaan teknologi.This study explains the importance of suitable technology in Small and Medium Enterprerises (SMEs). An applied technology has a positive impact on performance, only if it is appropiate with the jobs that is supported, not with the level of sophisticated technology. Unfortunately, not all of such technology will be suitable with the jobs, they are supported. Nevertheless, model which is used to be cited is more being characterized in the focus of using, not in the appropiateness. Starting from this condition, if we are reffering to the development, there will be a metamorphosis model of technology influence toward performance. It is expected that UMKM will get some input and new understanding in the using of technology.
ANALISIS BIBLIOMETRIK ENTREPRENEURSHIP KORPORAT PADA BASIS DATA SCOPUS Purnomo, Margo; Ginanjar*, Jajang; Purbasari, Ratih; Paramita, Bunga; Nurdin, Mahmud
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i2.7480

Abstract

Corporate Entrepreneurship (CE) has become an interesting area of ​​academic research today. This study aims to systematically analyze global trends and various current focus of CE research on CE and is expected to be a reference for CE researchers. The data is taken from the Scopus database with a time span of 2010-2020. Data were processed with Excel 2016 to analyze the main features of CE studies, including annual publication trends, authors, author's institution and country of origin, journals, references, and keywords. Data processing is then mapped visually using VOSviewer. The results of this study can provide a clear picture of the field of EK as well as can help academics to get focus on the direction of EK research in terms of exploitation and exploration in this field for future research. Keywords: Corporate Entrepreneurship, Bibliometric, VOSviewer, Scopus, Literature Review
Corporate Entrepreneurship Strategy Initiative at Gojek Indonesia Nadhiva, Meliniarta; Purnomo, Margo; Purbasari, Ratih
ITQAN: Journal of Islamic Economics, Management, and Finance Vol. 3 No. 2 (2024): ITQAN: Journal of Islamic Economics, Management, and Finance
Publisher : Yayasan Mitra Peduli Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57053/itqan.v3i2.47

Abstract

Corporate entrepreneurship becomes an innovation and creativity in solving problems and finding opportunities to improve business processes and enhance organizational performance. This study aims to explore successful corporate entrepreneurship initiatives at Gojek Indonesia to enhance competitiveness and provide added value to Gojek users and partners. This study uses a qualitative method with a literature review to identify, evaluate, and interpret all relevant sources. The results show that an innovative organizational culture, visionary leadership, and adequate resource availability support Corporate Entrepreneurship (CE) at Gojek. Gojek Indonesia has successfully implemented various innovative corporate entrepreneurship initiatives, such as developing GoPay and GoFood products, strategic partnerships with Tokopedia, and employee empowerment through training and development programs. The positive impact of corporate entrepreneurship at Gojek is evident in various aspects, including increased innovation and creativity, higher adaptability, operational efficiency, more comprehensive market penetration, increased customer loyalty and satisfaction, and long-term growth and sustainability. Therefore, corporate entrepreneurship is a critical element of modern business strategy that helps companies stay relevant and competitive and provide added value to users, partners, and the broader community
Intrapreneurial Innovation in E-Commerce: Driving Fashion Business Growth Nuryati, Marita Sri; Purbasari, Ratih; Purnomo, Margo
ITQAN: Journal of Islamic Economics, Management, and Finance Vol. 3 No. 2 (2024): ITQAN: Journal of Islamic Economics, Management, and Finance
Publisher : Yayasan Mitra Peduli Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57053/itqan.v3i2.51

Abstract

This study explores the application of intrapreneurship principles in the growth of the e-commerce fashion brand CultureBasic. Through qualitative methods, the research involved in-depth interviews with the company owner to investigate the impact of intrapreneurship on product innovation, customer orientation, and marketing strategies. The results show that intrapreneurship significantly enhances company performance through key mechanisms: skill development via continuous training and education initiatives, effective collaboration that emphasizes strategic discussions and team synergy, and proactive leadership that is inclusive and adaptive. These findings affirm that intrapreneurial practices not only help maintain competitive advantage but also relevance in the dynamic digital era. The implementation of intrapreneurial principles at CultureBasic has proven capable of sustainably boosting product innovation and developing dynamic marketing strategies, which in turn increases customer satisfaction and loyalty, providing significant competitive advantages. The potential impact of these results indicates that applying intrapreneurial principles can drive sustainable and innovative business success across various industries.
EKSPLORASI SWEET SPOT DALAM STATE OF THE ART PEMASARAN SOCIAL ENTERPRISE DARI PERSPEKTIF ENTREPRENEURIAL Zakaria, Saifullah; Purnomo, Margo; Darajat, Adjie Ahmad
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 6, No 4 (2023): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v6i4.52588

Abstract

Penelitian ini bertujuan untuk mengeksplorasi trend serta mengidentifikasi kesenjangan penelitian pemasaran social enterprise dari perspektif entrepreneurial. Kami mengadopsi studi pemetaan sistematis untuk menganalis serta mengidentifikasi literatur entrepreneurial marketing pada social enterprise. Secara keseluruhan menghasilkan 153 penelitian yang dimulai dari tahun 1995 sampai dengan 2021 dengan klasifikasi berdasarkan fokus, metode serta jenis penelitian. Hasil identifikasi 59 artikel dipetakan, disintesiskan guna memperoleh ketersediaan bukti penelitian entrepreneurial marketing pada social enterprise. Tahun 2016 trend penelitian meningkat dengan dominan distribusi artikel berasal dari negara Inggris sebesar 22.03%. Entrepreneurial orientation menjadi fokus penelitian paling umum dengan 30.15%, diikuti jenis penelitian evaluation research dengan 27.12%. Selanjutnya metode penelitian paling umum case study dengan 27%. Studi pemetaan ini memberikan wawasan sistematis untuk mengeksplorasi heterogenitas dari fokus, jenis dan metode penelitian pada social entrepreneurship dalam melihat sweet spot yang memungkinkan evaluasi terkait tantangan arah penelitian di masa depan. This research aims to explore trends and identify gaps in social enterprise marketing research from an entrepreneurial perspective. We adopted a systematic mapping study to analyse and identify entrepreneurial marketing literature on social enterprises. The research resulted 153 studies starting from 1995 to 2021 with classification based on the focus, method and type of research. The results of identification of 59 articles were mapped, synthesized to obtain the availability of research evidence of entrepreneurial marketing in social enterprises. 2016 showed an increasing research trend with the dominant distribution of articles coming from the UK at 22.03%. Entrepreneurial orientation was the most common research focus with 30.15%, followed by research type evaluation research with 27.12%. Furthermore, the most common research method is a case study with 27%. This mapping study provides systematic insights to explore the heterogeneity of the focus, types and methods of research on social entrepreneurship to identify sweet spots that enable evaluation of the challenges of future research directions. 
Co-Authors Achmada, Aurora Yupita Akbar, Rizki Surya Akyas, Ghina Annisa Arianis Chan Bunga Paramita Darajat, Adjie Ahmad Erna Maulina Fadhilah, Azka Ginanjar*, Jajang Hamid, Muhammad Nawal Hanifah, Ajeng Putri Haurannisa, Alifa Sakina HENDRA - Josephine, Vania Taruli Kirana, Indah Pramesthi Lenasari, Rekha Puspa M. Rizal Megayanti, Putri Mohammad Benny Alexandri Mubarok, Endang Saifuddin Mustain, Muhammad Nadhiva, Meliniarta Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nuryati, Marita Sri Permana, Erwin Priyanka, Ellissa R. Anang Muftiadi Rahayu, Helmy Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Ratnasari, Bunga Ayu Rukun Santoso Salsabila, Nardina Satria, Chandra Suwandi, Imam Tetty Herawaty, Tetty Waliyyan, Urfan Wicaksono, Aulia Rizki Wiwin Wiwin, Wiwin Zakaria, Saifullah