Garuda - Garba Rujukan Digital

PENGARUH SITUS JEJARING SOSIAL FACEBOOK SEBAGAI MEDIA ALTERNATIF UNTUK PROMOSI Agus Triyono
JURNAL DIAN Vol 11, No 1 (2011): Jurnal Dian
Publisher : JURNAL DIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1279.899 KB)

Social networking site Facebook has been growing very rapidly in lndonesia. lts presence gives agreat impact in establishing communication with the broader community.This site can be an alternative choice for the promotion and building a profitable business through online channels.One is the product oriflame that specializes beauty products forboth men and women,household and other needs are secondary lifestyle. This site is a media community that attracted many mothers, young women and men to develop its business. Through this networking productscan be offered with great ease so that more people can easilyaccess it. The response was so great from facebookers, contributing huge that its products will be easy to understand,understood and exploited its function properly.Keyword : Facebook, Media,Promotion

PERSEPSI DAN PARTISIPASI SIVITAS AKADEMIKA PADA PELAKSANAAN PROGRAM KEHUMASAN DALAM RANGKA MENCIPTAKAN CITRA POSITIF (STUDY DESKRIPTIF KUALITATIF DI UNIVERSITAS DIAN NUSWANTORO SEMARANG). Suharyanto - -; Agus - Triyono
Jurnal Ilmiah Komunikasi Makna Vol 5, No 1 (2014): Februari-Juli 2014
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.5.1.64-75

AbstrakKeberadaan devisi Hubungan Masyarakat (Humas) dalamÂ sebuah institusi pendidikan sangat memiliki peranan yang sangat penting. Dibeberapa perguruan tinggi devisi ini sangat vital karena menjadi corong bagi masyarakat luas dalam membina hubungan baik dengan para stakeholders. Begitu juga dengan Humas di Universitas Dian Nuswantoro yang telah melakukan berbagai program dalam rangka meningkatkan citra perguruan tinggi.Â Penelitian ini berorientasi pada persepsi dan partisipasi sivitas akademika yang ada pada Humas Universitas Dian Nuswantoro Semarang untuk menciptakan citra positif. Target khusus penelitian ini adalah untuk mengetahui bagaimana persepsi dan partisipasi sivitas akademika atas keberadaan Humas, sehingga dapat ditemukan hasil penelitian yang dapat menjadi rekomendasi untuk kemajuan humas dan institusi. Tujuan jangka panjang dari penelitian ini adalah untuk mengetahui hasil signifikan dari temuan yang didapatkan sehingga bisa menjadi referensi atas program-program humas menjadi lebih baik.Â Penelitian ini menggunakan pendekatan kualitatif dengan metode survey di lapangan, dan instrumen penelitian menggunakan daftar pertanyaan untuk wawancara.Kata kunci; persepsi, partisipasi, sivitas akademika, humas,citra positifÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Abstract The existence of division of Public Relations (PR) in a highly educational institution has a very important role. In some universities this division is vital because a mouthpiece for the wider community in fostering good relations with stakeholders. So, Â the PR at the University of Dian Nuswantoro who has conducted various programs in order to improve the image of the college. This research-oriented academicians of perception and participation that exist in PR Dian Nuswantoro University Semarang to create a positive image. Specific target of this research is to determine how perceptions and participation of academicians of the existence of PR, so that research results can be found that can be a recommendation for public relations and institutional advancement. The long term goal of this study was to determine the significant results of the findings obtained so that could be a reference to the public relations programs for the better. This study used a qualitative approach with a survey method in the field, and research instruments using a list of questions for the interview. Key word : Perception, participation, academic society, public relations, positive imageÂ

Inovasi Komunikasi Pemasaran Pada RRI Semarang Agus Triyono
Jurnal Ilmiah Komunikasi Makna Vol 4, No 2 (2014): Volume 4 No. 2
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.4.2.128-136

Keberadaan RRI Semarang sebagai salah satu media massa elektronik memiliki peran penting dalam menyampaikan informasi kepada publik. Sebagai radio publik, RRI Semarang dituntut untuk tetap eksis dan bersaing dengan banyaknya stasiun radio yang ada. Penelitian ini bertujuan untuk mengetahui banyak hal yang terkait dengan inovasi yang dilakukan RRI Semarang dalam mempertahankan eksistensinya. Penelitian ini menggunakan metode kualitatif deskriptif dengan mendeskripsikan hasil temuan di lapangan. Hasil penelitian menunjukkan, RRI Semarang banyak melakukan inovasi Â baik on air dan off air yang mampu menyesuaikan kondisi masyarakat di Semarang dan sekitarnya.Â Kata kunci : inovasi, komunikasi pemasaran, pendengar

THE CONSTRIBUTION OF VILLAGE TOURISM IN INCREASING INTER-REGIONAL COMMUNICATION Agus Triyono; Suhariyanto Suhariyanto
The Indonesian Journal of Communication Studies Vol 8, No 2 (2015)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v8i2.2985

The existence ofthe village has an important role in tourism today. Many rural areas are far from the city’s noise has a natural feel that has been transformed into an area with tremendous value. Various circles trying to find such those areas in order to enjoy the beautiful scenery that they rarely found in the cities. The villages are not only having a natural beauty, but also having people with strong traditions, culture and heritage, as well as their hospitality to all people. They are able to provide a verbal and non verbal information and communication without differentiate each of other. They don’t consider to whom they speaks, does not care about race, ethnicity, religion, or even class. They only provide an open communication without asking a reward. Each village tourism has a various natural resources that is rarely owned by other village tourism. Each village tourism also has its own unique characteristics that are attractive to be visited. The interesting thing that owned by villagetourism is a heritage, such as various types of traditional toys like Grobak Sodor, Dakon, Petak Umpet, Sunda Manda and many other. Those types of toys become a part of village tourism that are able to deliver the communication into the public at large and show that a village has a various natural resources that able to communicate and give a contribution in the tourism area.

Contribution of Online Media Citizen Journalism to Create City Images Agus Triyono
Jurnal ILMU KOMUNIKASI Vol. 16 No. 2 (2019)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Citizen journalism develops dynamically through online media. Many spaces are provided to disseminate information, including information about the potential of an area. This study aims to determine the role of citizen journalism in the city of Semarang and surrounding areas. The research method used is descriptive qualitative by analyzing data through online mass media. The objecst of this research are citizen journalism channels in the mainstream media, namely Kompasiana.com owned by Kompas.com, PasangMata.com owned by detikcom, Indonesiana.id owned by Tempo, and Rubik.okezone.com owned by Okezone. The result shows that citizen journalism contributes to the development of the image of the city of Semarang.

Pelatihan Software bagi Komunitas Jurnalisme Warga Semarang Taruna Budiono; Agus Triyono
WARTA LPM WARTA LPM, Vol. 24, No. 1, Januari 2021
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v24i1.10483

Jurnalisme Warga telah menjadi bagian tidak terpisahkan dari kegiatan jurnalistik sekarang ini. Peristiwa-peristiwa yang biasanya jarang diliput oleh media mainstream sekarang bisa sampai ke masyarakat melalui saluran jurnalisme warga. Perkembangan jurnalisme warga di Indonesia dapat dikatakan menggembirakan yang ditandai dengan banyaknya masyarakat yang membagikan informasi dalam berbagai bentuk, mulai tulisan hingga video melalui media-media sosial. Namun hal ini bukan tanpa masalah, penyebaran informasi oleh masyarakat di media sosial umumnya masih berupa potongan-potongan peristiwa yang tidak utuh, sehingga rawan menimbulkan kesalahpahaman ketika dikonsumsi oleh khalayak. Hal ini disebabkan karena para jurnalis warga tersebut tidak memiliki kemampuan untuk menyusun berita secara runtut, atau dalam hal berita video mereka tidak memiliki keahlian editing video. Solusi dari permasalahan tersebut adalah dengan mengadakan pelatihan software bagi para penggiat jurnalisme warga. Kegiatan pengabdian ini melibatkan komunitas jurnalisme warga Semarang sebagai peserta pelatihan. Hasil dari pelatihan ini adalah video berita dengan durasi maksimal 2 menit, yang akan diunggah melalui channel Youtube komunitas citizen journalism Semarang. Dengan pelatihan ini, penggiat jurnalisme warga, khususnya di kota Semarang telah mampu untuk melakukan editing berita sehingga menjadi suatu kesatuan yang runtut sehingga berita yang dihasilkan memenuhi kaidah jurnalistik.

Komunikasi Transbudaya Antara Pemulung Dengan Pengepul Dalam Mengais Rejeki Di Pagar Gunung Bandung Agus Triyono; Sonef Riyadi
Masyarakat, Kebudayaan dan Politik Vol. 28 No. 1 (2015): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

This study analyses trans-cultural communication between scavengers and collectors and their effort to generate income in Pagargunung, Bandung. Different characters lead them to perform trans-cultural communication, depend on their occupation background and cultur origin. Through Trans-cultural Communication process, they set agrreable price of junk that has gathered and collected by scavengers to be cashed at the mediator. This study aims to comprehend trans-cultural communication process between scavenger and collector. This research discussed svacengers and collectors’ role in performing their job. Both make a joint commitment in determining the outcomes of cultural differences in the process Trans-cultural Communication. This research method uses the basic research descriptive case study, aiming to understand and to describe in detail the condition trans-cultural communication phenomenon of scavengers and collectors. The results of this study concluded that there is trans-cultural communication between scavengers and collectors from various origin, even they have different culture, language, and role in their profession.

YouTube Endorsement and Changes in the Web 2.0's Advertising Industry Taruna Budiono; Agus Triyono
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 2 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i2.609

The internet provides an alternative for product owners to advertise with new media. Web 2.0 is an advanced phase of Internet technology that allows users to contribute to Internet content, which ultimately makes the Internet interactive. This study provides an overview of how YouTube channel endorsements change the advertising process and patterns of interaction between advertising industry players. This study describes three patterns of interaction that occur in the advertising industry in the context of YouTube channel endorsement. Media Ecology Theory is used as a foundation for thinking, while the research model used is Case Study. Data were obtained through in-depth interviews with five sources who worked in the advertising industry. Three of them work in advertising agencies, and two other sources work as YouTubers, and in a Multi-Channel Network company. The research found how YouTube channel endorsement altered patterns of interaction and production processes in the advertising industry. YouTube channel endorsement also brought new players in the advertising industry, namely Multi-Channel Network.

Metaverse in Tourism as a Medium for Conservation of Maritime Area in Karimunjawa National Park Muhamad Hasan Basori Basori; Agus Triyono; Muhammad Noor Hidayat; Serina Tiara Sensato; Utari Fatma Dewi
Jurnal Audiens Vol. 4 No. 2 (2023): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v4i2.19

Conservation of marine areas in Indonesia has so far been carried out conventionally on the original objects. Responding to the development of industry 4.0 and society 5.0 which leads to increasingly rapid virtual technology, the conservation of maritime areas on the island of Karimunjawa by utilizing the metaverse platform is very relevant for discussion. The method used in this paper is a qualitative method with a descriptive analysis approach based on data sourced from several kinds of literature. The results show that maritime area conservation is in line with the metaverse concept using the virtual replication of aquatic ecosystems. In this metaverse, visitors will be able to enjoy several activities and benefits such as gaining knowledge related to maritime area conservation and conducting virtual tours, conducting virtual visit simulations before visiting in person, making buying and selling transactions, and also forming social communities and tourist communities.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search