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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen)
Susmy Lianingsih
Universitas Negeri Semarang
Economics, Econometrics & Finance Education Social Sciences

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Social Entrepreneurship Management In Marketer Village In Era Disruption Puji Novita Sari; Susmy Lianingsih; Yulia Sandra Sari
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) VOL 5, NO.1, JULY 2019
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.703 KB) | DOI: 10.17977/um003v5i12019p047

Abstract

The study aims to explain that the social entrepreneurship management of Marketer Village reviewed from marketing management, operational management, human resource management, and financial management. The four fields of management are the development of management elements that include men, money, machines, methods, materials, and market. Management is an important element in the social entrepreneurship organization so that the business can achieve social missions. The social mission of Marketer Village is to realize the IT literacy community through education and empowerment in the field of digital marketing in District Karangmoncol, Purbalingga. This research is qualitative research with primary data gained through interviews and observations. Based on the results of the research, the manager of Marketer Village focuses on marketing management consisting of product and promotional processes. Operational management aims to generate services in the form of skilled human resources in the field of digital marketing, has mechanisms that control the operation and has a transformation process. Human resource management consists of the development of skills, provision of infrastructure, and compensation. Financial management is made up of funds, and liabilities incurred.
Do Work Motivation Have Roles in Employee Performance? Insight from Kampung Marketer Social Entrepreneuship Nurdian Susilowati; Angga Pandu Wijaya; Susmy Lianingsih
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 7, No 1: JULY 2021
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The exploration of employee performance in social entrepreneurship has gained increasing relevance among researchers, particularly in rural economic. Previous research has not explored much of the role of work motivation in strengthening job training and work incentives on employee performance. This study aims to determine the effect of job training and work incentives on employee performance and elaborate on work motivation as a moderating variable. This research respondents were all employees working in Kampung Marketer with a total sample of 161 people. Data collected by distributing questionnaires to respondents. Data analysis technique employs moderated analysis regression, preceded by a validity test, a reliability test and a classic assumption test. The results showed that job training has a positive and significant effect on the employee performance of employees. Work incentives have an insignificant impact on the performance of employees. Motivation can reduce the effect of job training and enervate work incentive toward employee performance. Research results represent that work incentives essential to generate employee performance; otherwise, higher motivation can emerge negatively and influence employee performance. The research is beneficial to manage human resource and deliver cutting-edge insight in managing employee.
Co-Authors Angga Pandu Wijaya, Angga Pandu Nurdian Susilowati Sari, Puji Novita Yulia Sandra Sari