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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JRSI (Jurnal Rekayasa Sistem dan Industri) SENTRALISASI CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Global Masa Kini JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Cakrawala Management Business Journal Value: Jurnal Manajemen dan Akuntansi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ekonomi dan Manajemen e-Jurnal Apresiasi Ekonomi
Reminta Lumban Batu
Universitas Singaperbangsa Karawang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Journal : EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

 1 
Pengaruh Inovasi dan Kualitas Produk terhadap Keputusan Pembelian Toyota Yaris Vini Octaviani; Reminta Lumban Batu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2025

Abstract

This study aims to explain the influence of innovation variables and product quality on purchasing decisions for Toyota Yaris. This study uses two independent variables, namely product innovation (X1), product quality (X2), and one dependent variable, namely the purchase decision (Y). The types of data used in this study are primary and secondary data. This research method uses quantitative methods with data collection techniques through distributing questionnaires to Toyota Yaris users. The sampling technique of this study was proportionate stratified random sampling using the slovin 10% formula. The sample used in this study amounted to 100 respondents. The instrument test was carried out using the validatas test and the reliability test. The data analysis method was carried out using descriptive statistical tests and hypothesis testing. The results showed that innovation had a significant influence on purchasing decisions for Toyota Yaris, and product quality had a significant effect on purchasing decisions for Toyota Yaris. The conclusion of this research is that innovation and product quality both have significant results on purchasing decisions.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Toyota Fortuner di Karawang Nadia Riani Thadsyah; Reminta Lumban Batu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2284

Abstract

In this developed era, Indonesian people need four-wheeled vehicles with more capacity. Therefore, in 2005, the Toyota Fortuner was introduced in Indonesia. Before making a purchase, consumers generally seek complete information about the product to be purchased and its alternative products. This study plans to decide the impact of cost and item quality on buying choices of Toyota fortuner. The strategy utilized in this study is a quantitative strategy with a non-likelihood testing method with purposive examining procedure on 100 individuals who purchase Toyota Fortuner items. The outcomes showed that cost affected buying choices for Toyota Fortuner, and item quality fundamentally affected buying choices for Toyota Fortuner. The finish of this study is that the cost and item quality both have positive and critical outcomes on buying choices.
Co-Authors Abd. Rasyid Syamsuri Abdul Haris Saepudin Adhi Rizal Andri Sheva Anggia Novanda Isrofani Aulia F Hadining Banuara Nadeak Bela Nadila Aprilia Cindy Monica Citra Pratiwi Diah Febi Utami Diah Permata Ega Lestari Dikka Ramadhan R Edi Sukendar Fanny Tania Hanif Rais Hartelina Ibnu Auf Ubaidi Indah Krisnawati Mohammad Rizki Fadillah Mutiara Agnes Talia Nadia Riani Thadsyah Nadya Putri Dianti Natalia Sumule Nazla Audria Nellvian Nita Rizky Indra Adiwijaya Salmah Ayu Haryanti Salsabila Nadhifah Sofi Kurnia Sari Suhono Suhono Talia Laitanii Paratika Tiar Lina Situngkir Vini Octaviani Wahyudin Wahyudin