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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Ilmiah Ekonomi Global Masa Kini BALANCE: Economic, Business, Management and Accounting Journal Equity: Jurnal Ekonomi Jurnal Fokus Manajemen Bisnis Jurnal Ekonomi Journal of Management Studies and Development Journal of Islamic Economics Lariba
Sukardi
Universitas Ahmad Dahlan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DM BARU SWALAYAN BANTUL Iddam Restu Analde; Sukardi Sukardi
Jurnal Fokus Manajemen Bisnis Vol. 6 No. 1 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i1.1653

Abstract

This study aims to determine (1) whether there is a retail effect mix (Product Diversity, Store Location, Pricing, Consumer Services, Store Design and Display, and Communication Mix) on purchasing decisions consumers in DM Baru Swalayan Bantul both partially and simultaneously. The object in this study is DM Baru Swalayan Bantul. This research was conducted by distributing questionnaires to 100 respondents are DM Baru Swalayan consumers who have shopped at least 2x (twice) in March and April. Analyzer used to measure the effect of Retail Mix on purchasing decisions is linear regression analysis multiple. Based on the results of the research variable Product Diversity, Store Location, Pricing, Consumer Services, Store Design and Display, and Communication Mix effect simultaneously, this is indicated by the value significance less than 0.05 is 0,000. While the variables are partial effect is the customer service variable (X4) with value significance 0.004 <0.05 and the Communication Mix variable (X6) with values significance of 0.009 < 0.05.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN PADA SITUS JUAL-BELI ONLINE I Gede Andri Setiawan; Sukardi Sukardi
Jurnal Fokus Manajemen Bisnis Vol. 6 No. 2 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i2.1663

Abstract

The purpose of this study were to analyze (1) the influence of trust of the purchase interest of online shop consumers, (2) the influence of risk perception of the  purchase  interest  of  online  shop  consumers,  (3)  the  influence  of  use fulness perception of the purchase interest of online shop consumers, (4) the influence of price perception of the purchase interest of online shop consumers. The populations in this research are  student of Ahmad Dahlah University Yogyakarta  Campus  One.  The  method  sample  is  purposif  sampling  with  the number  of  sample  as  much  as  100  respondents  from  three  Faculty  that  is, Economy  Faculty,  Psycology  Faculty,  and  FTDI.  Collecting  data  using questionnaires  that  was  done  validity  test  and  realibity  test.  This  research  was done by using multiple linear regression data analysis. The  results  of  this  study  indicate  that  (1)  the  trust  is  not  significant influence on consumer purchase interest of the sites online shop, this is evidenced by the significant value  is bigger  than the probability alpha value of 0.05 (0,206 > 0.05), and the regression coefficient has a  positive value of 0.062; (2)  the  trust is not significant influence on consumer purchase interest of the sites online shop, this  is  evidenced  by  the  significant  value  is  bigger  than  the  probability  alpha value of 0.05 (0, 0,234 > 0.05), and the regression coefficient has a positive value of  0.057;  (3)  the  usefulness  perception  is  significant  influence  on  consumer purchase interest of the sites online shop, this is evidenced by the significant value is  smaller  than  the  probability  alpha  value  of  0.05  (0.000  <  0.05),  and  the regression coefficients has a positive value of 0.456; (4) the price perception is not significant  influence on consumer purchase interest of the sites online shop, this  is  evidenced  by  the  significant  value  is  bigger  than  the  probability  alpha value of 0.05 (0.066 > 0.05), and the regression coefficient has a  positive value of  0.111;  and  (5)  trust,  risk  perception,  usefulness  perception  and  price perception  together  have  an  effect  on  consumer  purchase  interest  of  the  sites online  shop,  this  is  evidenced  by  the  significant  value  is  smaller  than  the probability alpha value of 0.05 (0.000 < 0.05). The R2 test results in this study was obtained  R2 value  of  0.413.  This  shows  that  purchase  interest  is  influenced  by trust, risk perception, use perception, and price  perception by 41.3%, while the remaining 58.7% is influenced by other factors not observed by the researcher or considered fixed.
COLD CALLING IN THE DEVELOPMENT OF THE MARKETPLACE TO PURCHASE DECISIONS FOR FOOD AND BEVERAGE PRODUCTS IN YOGYAKARTA Aditya Pratama; Sukardi
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the development of marketing technology for today's food and beverage products. This study aims to provide an overview of the most influential forms of marketing to be carried out during the development of Marketplace and E-commerce. This research is quantitative research, by distributing questionnaires to student respondents who are familiar with the current business phenomenon. The results showed that digital marketing and the use of word of mouth (WOM) had a positive and significant effect on purchasing decisions, while face-to-face selling and telemarketing had no significant effect on purchasing decisions. The application of changing promotional strategies from conventional to digital marketing has become a productive way of doing marketing because it has significant positive potential
The Role of Religiosity Profit-Sharing Rate and Subjective Norm in Enhancing Saving Intention in Islamic Bank Sukardi
Journal of Islamic Economics Lariba Vol. 8 No. 1 (2022)
Publisher : Department of Islamic Economics, Islamic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol8.iss1.art1

Abstract

Islamic banking is an industry that is highly expected to develop. All parties, from the government, banking practitioners, academics to the public, are expected to participate in developing Islamic banking. Therefore, this study aims to determine the factors that can increase people's intention to save in Islamic banks. This study analyzes the effect of profit-sharing, subjective norms, and religiosity on the intention to save in Islamic banks. The research population is teachers and employees of Muhammadiyah schools throughout Yogyakarta City, with a sample of 100 respondents using a cluster (area) non-random sampling technique. This type of research data is primary data with data collection carried out through questionnaires. This research is quantitative research with analysis using the structural equation model method with smart PLS. The results of the analysis show that the profit-sharing rate and subjective norm have a positive and significant effect on saving intention in Islamic banks. However, religiosity has no significant effect on saving intention in Islamic banks. The results of this study are expected to be able to contribute input to Islamic banking in improving its performance. Keywords: Islamic bank, profit-sharing rate, religiosity, subjective norm
Offline Shopping Behavior during the COVID-19 Pandemic Sukardi; Aamir Khan
Journal of Management Studies and Development Vol. 2 No. 01 (2023): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v2i01.163

Abstract

During the COVID-19 pandemic, by maintaining health protocols, young people and community members continue to shop to meet daily needs, especially food needs, both online and offline shopping. This study aims to explain the effect of wearing masks, maintaining distance and washing hands-on offline shopping behaviour. The population of this study was young people in Indonesia. There were 155 respondents from various regions. The sampling technique used is a random sampling area. The sample is based on regionality by not comparing the proportionality of the site. The results showed that using masks had a significant positive effect on offline shopping behaviour. Social distance has a significant negative impact on offline shopping behaviour. Handwashing does not affect offline shopping behaviour.
Product Quality, Packaging, Taste, and Price as Antecedents of Consumer Satisfaction: A Case Study on Olive Fried Chicken in Yogyakarta City Muhammad Fadli; Alfina Zsazsa Naqiya; Sukardi Sukardi
Equity: Jurnal Ekonomi Vol 12 No 2 (2024): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v12i2.327

Abstract

This study aims to analyze product quality, packaging, taste, and price on consumer satisfaction of Olive Fried Chicken consumers. The population in this study were people who had consumed Olive Fried Chicken in Yogyakarta City. The sample in the study was 150 respondents. This study used a quantitative approach. The data collection method used a questionnaire that had been tested for validity and reliability. The data analysis technique used to answer the hypothesis was multiple linear regression T-test and F-test. The results of this study indicate that product quality has a positive and significant effect on consumer satisfaction, packaging has a positive and significant effect on consumer satisfaction, taste has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on consumer satisfaction and shows that product quality, packaging, taste and price have a simultaneous effect on consumer satisfaction. The R square value of 0.812 indicates that the ability of the independent variable to explain the variation of the dependent variable is 81.2% and the remaining 18.8% is explained by variables outside the research model.
Co-Authors Aamir Khan Aditya Pratama Alfina Zsazsa Naqiya Budi Hermawan Endy Yudha Prawira I Gede Andri Setiawan Iddam Restu Analde Mentari Herdianingsih Muhammad Candra Saputra Muhammad Fadli Muhammad Hendri Adhitama Reza Rizki Nur Ikhsan Taufiq Hidayat