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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Ekonomi dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia International Journal of Applied Business Research J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Manajemen dan Kewirausahaan
Ambara Purusottama
Universitas Prasetiya Mulya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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A Different Magnitude of SME Business Model Innovation: A Lesson From The Pandemic Ambara Purusottama; Ari Ardianto; Yohanes Berenika Kadarusman
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 2 (2022): IJBE, Vol. 8 No. 2, May 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.2.182

Abstract

The COVID-19 pandemic has significantly affected SME businesses and forced them to respond to the situation. Business model innovation (BMI) is considered as a suitable choice of innovation mode for the sustainability of SMEs. The change in the business model (BM) in SMEs varies among organizations. Therefore, this study attempts to further explain the changes in BM for SMEs during the pandemic. Through this research, the understanding of BMI is expected to increase substantially, especially in the context of SMEs. The study performed a qualitative approach through multiple case studies to analyse the information and obtain factual findings to understand this phenomenon. Eight cases with different backgrounds were submitted and interviewed through semi-structured online interviews to obtain information about the BMI in SMEs. The findings show that although SMEs intervene through BM changes, the changes adjust to SMEs’ internal and external situations. In other cases, BM changes only focus on several sub-value systems (value capture, value creation, or value proposition). In certain other cases, SMEs were forced to radically change their value systems due to the extreme impact of the pandemic on their businesses and environment. This study conceptualizes BM changes in SMEs, as classified into type 1, type 2, type 3, and type 4, arranged based on the level of complexity (x-axis) and novelty of change (y-axis). The model can be justified through eight cases in this study. This study contributes to the scientific development of BM/BMI and justifies changes in BM empirically. For practitioners, this study clearly defines the direction of changing BMs in extreme situation. Keywords: BMI, multiple case studies, different magnitude, pandemic, SMEs
REVISITING STUDENTS’ ENTREPRENEURIAL INTENTION IN INDONESIA: A THEORY OF PLANNED BEHAVIOR APPROACH Ambara Purusottama
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 1 (2019): MARCH 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.97 KB) | DOI: 10.9744/jmk.21.1.64-73

Abstract

The purpose of this study is to verify and measure entrepreneurial intentions among uni­ver­sity students as affected by changes in the entrepreneurial environment in Indonesia. The re­searchers use the Theory of Planned Behavior and the concept of entrepreneurial intention to support the study. The unit of analysis is university students who are currently exposed to changes in the entrepreneurial environment. This study uses a quantitative approach with pur­posive sampling as the sampling technique. The questionnaire was distributed, and 631 sample responses were received from several universities. The findings show that attitude and perceived control behavior have a significant role in entrepreneurial intention. In addition, subjective norm plays no role in entrepreneurial intention
Halal Tourism: Its Attractiveness to Domestic Tourists Based on Their Religious Perspectives Ambara Purusottama; Gregorius Dimas Hapsoro Prastowo
Journal of Indonesian Tourism and Development Studies Vol. 7 No. 3 (2019)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of Indonesia’s government programs to boost tourism as the basis of Indonesia’s economy is Halal tourism. This study aimed at exploring the behavior of domestic Muslim tourists when considering halal tourist destinations. It also looked at Muslim tourists’ behavior as they selected and recommended halal tourist destinations and compared the results according to the degree of taqwa in performing their religious rituals. This study used judgmental sampling in the selection of respondents and successfully collected 511 valid questionnaires. The theory of planned behavior (TPB) was used to analyze the study subjects, namely domestic Muslim tourists when they intended to select and recommend halal tourist destinations. It revealed that when domestic Muslim tourists intended to select and recommend halal tourist destinations, they influenced by Behavior Control. Attitude and Subjective norm did not influence the intention to select and recommend halal tourist destinations. Moreover, there was an adverse relationship between Attitude and Subjective Norm in the intention. The result of this study may contribute to the behavior theory and expand the use of TPB in the field of halal tourism study.Keywords: degree of taqwa, domestic tourists, halal tourist destinations, theory of planned behavior.
Digitalisasi Fesyen Lokal Menggunakan Digital Entrepreneur Indicator (DEI) Pada Butik UMKM Di Kuningan Jawa Barat Gunawan, Casssandra; Jennifer; Siahaan, Sapna; Trilaksono, Teddy; Purusottama, Ambara
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 10 No 1 (2025): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Development (Comdev) Universitas Prasetiya Mulya aims to facilitate the Dzanira Collection fashion business located in Cilimus Village, Kuningan, West Java. The main challenges the MSME partners face are the lack of a dedicated boutique to display their clothing products and the absence of a suitable location for catalog photo shoots that can be shared on social media platforms. In response to these challenges, the comdev group solution involved creating a 1.5m x 1.5m booth inside the MSME partner's home, which serves as both a product photo shoot area and a physical retail space for offline sales to visitors. By creating an elegant boutique-like atmosphere, the comdev group not only anticipates attracting more visitors to the MSME partner's home but also providing a professional environment to showcase their products, enhancing the project's credibility. The results of this activity are an increase in the marketing skills of the group partners and a 60% growth in sales. Through this initiative, the group aims to empower MSME entrepreneurs like the MSME partners to improve their business operations and adapt to changing market dynamics
Homestay Development For Backpacker Tourism In Indonesia: A Forecasting Analysis Purusottama, Ambara; Trilaksono, Teddy; Dewantara, Made Handijaya; Prastowo, Gregorius Dimas Hapsoro
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 1 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i1.185

Abstract

Backpacker tourism is an alternative tourism development for new destinations in Indonesia. Utilizing homestays managed by indigenous people in this new tourism field will improve the local economy. However, studies related to backpacker tourists and the availability of homestays have not yet been done. This study thus analyzes supply and demand in ten New Bali destinations using five-year modeling and those projections and finds a distribution problem regarding the number of homestays in some of these destinations. Some are already oversupplied; others still need more homestays for backpacker tourists. These results contribute as a reference for policymakers and other stakeholders when reformulating homestay development in the future for ten New Bali destinations. The findings contribute to the current research agenda of homestay development particularly to capture the backpacker tourism in Indonesia, align with the current tourism development agenda in rural area.
THE DIMENSION OF EMPLOYER BRANDING: ATTRACTING TALENTED EMPLOYEES TO LEVERAGE ORGANIZATIONAL COMPETITIVENESS Purusottama, Ambara; Ardianto, Ari
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.13

Abstract

The challenge to meet the fulfillmentofthe workforce needs in Indonesia in the near future makes organizations immediately improve and use employer branding as an instrument of organizational competitiveness in "the war of talent". This research invites us to explore the dimensions of employer branding and also examines the dimensions towards talented local employees (students) in Indonesia. Our findings, three of five dimensions of employer branding namely working environment, company reputation, and corporate vision provide a positive and significant influence on the interest of talentedlocal employee’s career. Therefore, compensation benefitsand corporate social responsibility as part ofthe employer branding’s dimensions are not considered by talentedlocal employees in their intention to join the organization despite having a positive relationship. These findings provide insight into the importance of employer branding in maintaining the competitiveness of companies by focusing more on the intangible dimensions.
MODEL PERILAKU KEPUTUSAN PEMBELIAN PRODUK BERBASIS AGEN: FENOMENA PENGARUH MEDIA SOSIAL Ambara Purusottama
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 12 No. 2 (2021): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.012.2.07

Abstract

Influencer media sosial dalam pemasaran digital telah menjadi fenomena baru karena mereka dapat menggantikan peran influencer tradisional. Namun, diskusi tentang fenomena ini masih kurang jelas dalam literatur akademis sejauh pengetahuan kita. Penelitian ini bertujuan untuk memahami peran social media influencer dalam interaksi sosial dan implikasinya terhadap keputusan pembelian produk kecantikan untuk memberikan gambaran suatu perusahaan dalam mengambil keputusan bisnis menggunakan Instagram. Simulasi pemodelan berbasis agen (ABM) digunakan untuk memahami fenomena ini. Simulasi tersebut merupakan kombinasi dari pendekatan deduksi yang memanfaatkan teori perilaku terencana (TPB) dan pendekatan induksi melalui observasi kehidupan nyata. Beberapa parameter digunakan untuk mendukung proses simulasi, antara lain jumlah pengikut, jumlah suka/komentar, jumlah posting, dan daya tarik influencer. Berakhir dengan memutuskan untuk membeli suatu produk atau tidak, yang diidentikkan dengan angka penjualan. Penelitian ini mengklasifikasikan tiga influencer yang berbeda dengan karakteristik yang telah ditentukan. Simulasi menunjukkan bahwa penjualan produk menggunakan Influencer [B] menghasilkan penjualan tertinggi melalui iterasi berulang, diikuti oleh Influencer [A] dan Influencer [C]. Beberapa parameter juga menjelaskan fenomena social media influencer dalam keputusan pembelian produk. Studi ini menemukan bahwa jumlah konten yang diposting merupakan parameter paling signifikan dalam keputusan pembelian produk. Namun, parameter lain juga memberikan kontribusi yang signifikan. Melalui kombinasi yang tepat, organisasi dapat mempertimbangkan parameter ini mengenai kontribusi influencer media sosial terhadap penjualan produk mereka. Keterbatasan penelitian dan rekomendasi disajikan secara lengkap dalam artikel ini.
The Behavioral Intention of Blockchain Adoption Purusottama, Ambara; Sunitiyoso, Yos; Simatupang, Togar Mangihut; Fuadah, Puteri Annisa Tsamrotul
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.43991

Abstract

Despite the growing urgency, discussions about the diffusion of this technology are still challenging to identify and understand. This study attempts to investigate further the intention of blockchain adoption in society. This study used a survey strategy and was analysed using structural equation modelling. Furthermore, this study collected 96 respondents using a purposive sampling technique. The findings show that a few hypotheses diverged from the developed model. Blockchain adoption is suitable for today's problems and has a relative advantage over other technologies in influencing individual perceptions. However, the limited knowledge of society makes blockchain adoption only focused on a particular context. The role of the social environment is more visible in its significance on the intention to adopt blockchain technology along with individual perceptions. The research model attempted to extend the existing technology adoption behaviour theory widely used to understand technological adoption.
Tourists’ Perceptions of Halal Destinations in Indonesia Purusottama, Ambara
JDM (Jurnal Dinamika Manajemen) Vol 13, No 2 (2022): September 2022
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i2.37697

Abstract

Halal tourism is a recent breakthrough and offers a more unrestricted travel experience than other religious-based travels and is promising in the future. However, the experience of travel based on Is- lamic law is still neglected in academic discussion. This study intends to identify tourists’ perceptions of the presence of halal tourism through model development. This study used deductive reasoning in developing and examining a model using structural equation modeling. The model simultaneous- ly involved several constructs: halal service quality, halal tourist satisfaction, halal destination image, and halal destination loyalty. Questionnaires were distributed online to gain insight from domestic tourists who are individuals who make repeated visits to a halal tourist destination, and obtained 424 valid questionnaires. The findings of the hypotheses in the model have a high significance in explaining the relationships between constructs. Halal tourism service providers need to dwell on and improve the quality of halal destination service quality to develop tourist satisfaction, image, and return visits. This research model leads to measuring the perception of halal tourist destinations that are challenging to find.
Entrepreneurship Preference among University Students: an Evidence of Entrepreneurship Education Program Purusottama, Ambara; Akbar, Teuku Fajar
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.21066

Abstract

This study aims to answer the effectiveness of EEP toward entrepreneurial preference in Indonesia. Entrepreneurship Education Program (EEP) has become one of the main instruments of growth of many governments around the world, including the Indonesian government. Nevertheless, polemics and debates have arisen in Indonesia regarding its implementation effectiveness. Through this study, we also emphasize the utilization of family (parents’) work background to understand the effectiveness of EEP further.  Surveys among university students were conducted in this research, particularly to those who were exposed to EEP during their studies. By using the Theory of Planned Behavior (TPB), the findings conveyed that EEP is indeed effective and in line with students’ entrepreneurial preferences. Of the three factors, only subjective norms have a contradicting relationship. Similar results occur using family work background, i.e., families with entrepreneurial-work backgrounds and families who do not have an entrepreneurial-work background. This research contributes to the behavioral theory, particularly in mitigating EEP polemics among researchers and practitioners, as well as assess the effectiveness of EEP.
Co-Authors Agus Wijaya Soehadi Ardianto, Ari Ari Ardianto Fuadah, Puteri Annisa Tsamrotul Gregorius Dimas Hapsoro Prastowo Gunawan, Casssandra Ifa Hanifah Misbach Irfan Hary Prasetya Jennifer Made Handijaya Dewantara Prastowo, Gregorius Dimas Hapsoro Siahaan, Sapna Sri Widya Wijanarti Teddy Trilaksono Teuku Fajar Akbar Togar M Simatupang Yohanes Berenika Kadarusman Yos Sunitiyoso