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All Journal ELT Worldwide: Journal of English Language Teaching English Teaching Journal : A Journal of English Literature, Language, and Education JEES (Journal of English Educators Society) Journal of Language and Literature Tell : Teaching of English Language and Literature Journal Linguistic, English Education and Art (LEEA) Journal JELL (Journal of English Language Learning) JURNAL EDUCATION AND DEVELOPMENT Journal of English Education, Linguistic and Literature Journal of Pragmatics Research Journal of English Language Teaching and Linguistics Journal of Language and Literature International Journal of English Linguistics, Literature, and Education (IJELLE) Linguistic, English Education and Art (LEEA) Journal Edukasia: Jurnal Pendidikan dan Pembelajaran
Pratiwi Retnaningdyah
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Language and Literature

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Cultural Appropriation of Asian Cuisines in Western Chefs’ Cooking Videos: An Audience Reception Mochammad Ferry Subagya; Pratiwi Retnaningdyah
Journal of Language and Literature Vol 22, No 2 (2022): October
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.126 KB) | DOI: 10.24071/joll.v22i2.4700

Abstract

The globalization era eliminates borders between cultures, making people mistakenly know cultural appropriation with cultural appreciation when recreating or adopting specific cultures outside their own. Examples of cultural appropriation are seen in Uncle Roger's reactional videos of the five western chefs recreating Asian dishes inaccurately. This study intends to improve the awareness of cultural appropriation by communicating cultural appropriation characteristics through videos and unveiling the harmful effects of cultural appropriation on the targeted culture. This study uses multimodal analysis to discover the inaccurate elements in the cooking videos and audience reception analysis to show audience response to cultural appropriation and its harmful effect based on James O. Young's cultural appropriation theory. The findings highlight three main elements that are presented inaccurately in the videos: (1) the kitchen utensils, (2) ingredients and seasonings, and (3) the cooking method. Spotlighting the inappropriate representation of Asian food by the five western chefs attracts massive protests toward them led by Uncle Roger. There are numerous responses from netizens who agree with Uncle Roger about the inaccurate food adaptation and find the harmful effect of cultural appropriation that gives misrecognition and bad stereotypes of Asian cuisine. Based on the previous response, the cooking videos by five western chefs are also classified as cultural exploitation because they received massive engagement and did not plan to revise their recipes.
Co-Authors Ahmad Munir Ali Mustofa Anis Trisusana Arik Susanti Artanti Eka Ellasari Putri Bakiyatus Solihah Ermawati Zulikhatin Nuroh Helen Christiana Hesty Nur aini Imroatul Mufidah Intan Nuvitasari Ivi Meiccel Vidia Karunia Eka Nafilatul Janah Klarissa Yohanna Laveliea Dinda Ramadhanty Leilya Sari Yustika Lidiya Rachmawati LIES AMIN LESTARI Lingga Gumilang Meyta Mayangsari Mira Patlasari Mochammad Alnico Herlisanto Mochammad Ferry Subagya Moh. Hafidz Mohammad Sugeng Muhammad Taufiqurrohman Anfas Nazhrotur Rofidah Oikurema Purwati Rimba Ayu Sekar Arum Satria Dyan Rizqi SLAMET SETIAWAN Syafiul Anam Syafi’ul Anam Tisa Arum Wardani Yatun Yatun Yeni Dyah Nur Kartikasari Yesri Imawati Saefatu Yuni Titiyanti Yuslimu Ilmi Zelvia Dina Octavianti