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All Journal Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Ratna Setyarahajoe
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Humanities Economics, Econometrics & Finance Environmental Science Health Professions Library & Information Science Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Alfamart Dalam Meningkatkan Penjualan Melalui Aplikasi Alfagift Dhira Vanesca Syahputri Efendi; Muhammad Hilmy Aziz; Ratna Setyarahajoe
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 1 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i1.1157

Abstract

This research examines the implementation of Alfamart's marketing communication strategy in increasing sales through the Alfagift application. This research aims to analyze the marketing communication strategy carried out by Alfamart through the Alfagift application. This research uses descriptive qualitative research methods and makes observations on the Alfagift application and the services provided by Alfamart staff to increase sales. The results of this research show that Alfamart's marketing communication strategy in increasing sales through the Alfagift application is running optimally, there are 2 strategies in an effort to increase sales, namely an attractive strategy and a pushing strategy carried out by Alfamart. Apart from that, there are attractions that the Alfagift application has, such as discount promos that can only be enjoyed if you shop on the Alfagift application, ease of shopping with ready-to-deliver services, as well as a feature with a point number that customers can have every time they shop on the Alfagift application. Later it can be exchanged for a discount on your next purchase. The significant increase in Alfamart Semambung sales in 2020 will be a benchmark for the success of marketing communication strategies in increasing sales by 30% through the Alfagift application.
POLA KOMUNIKASI EDUKASI PENGHIJAUAN GUNA MENINGKATKAN KETAHANAN PANGAN MELALUI MEDIA HIDROPONIK: GREENING EDUCATION COMMUNICATION PATTERNS TO IMPROVE FOOD SECURITY THROUGH HYDROPONIC MEDIA Ratna Setyarahajoe
Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2022): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v1i1.229

Abstract

Desa Sedati Gede, Kecamatan Sedati, Kabupaten Sidoarjo Jawa Timur memiliki potensi sumberdaya perairan, khusunya tambak dan pemancingan. Selain dikenal sebagai wilayah pesisir yang kaya dengan sumber daya laut, di desa ini juga masih banyak area persawahan. Dengan jumlah 3.943 keluarga banyak yang berprofesi sebagai buruh swasta, jasa lainnya dan petani. Kondisi masyarakat desa saat ini yang bekerja di perusahaan sebagai buruh swasta dan jasa lainnya sedang mengalami masalah perekonomian yang disebabkan oleh pekerja yang dirumahkan atau bahkan diberhentikan (PHK) akibat pandemic Covid-19. Pengabdian Kepada Masyarakat yang kami laksanakan ini berupaya membantu mewujudkan program ketahanan pangan dengan media hidroponik (tanpa pestisida) guna memenuhi kebutuhan bahan sayuran yang tidak hanya bisa dikonsumsi sendiri tetapi juga bisa dijual guna meningkatkan perekonomian keluarga. Jenis tanaman yang dapat dibudidayakan menggunakan hidroponik adalah sayuran dan buah buahan yang ukurannya tidak besar atau tidak berupa pepohonan, yaitu kangkung, bayam, pakcoy dan selada air. Metode pendekanan pelaksanaan kegiatan dilakukan dengan menerapkan pola komunikasi secara formal dan persuasi guna memberikan edukasi dan pemahaman tentang proses penamanan sampai dengan pemanenan. Hasil pendampingan pelaksanaan program ini dapat memberdayakan warga desa Sedati Gede untuk bercocok taman sayuran dengan media hidroponik sehingga dapat memenuhi kebutuhan pangan dan meningkatkan perekonomian keluarga.
Analisis Wacana Kritis Pada Konten Youtube Malaka Project "Generalis VS Spesialis, Siapa Yang Menang Di Dunia Kerja" Lukman Prasetya Nugraha; Muhammad Fadeli; Ratna Setyarahajoe
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study analyzes the critical discourse of a YouTube video from the Malaka Project channel titled "Generalist vs Specialist: Who Wins in the Job Market?". The analysis responds to rapid changes in the job market driven by advancements in artificial intelligence (AI). The method used is Teun A. van Dijk’s critical discourse analysis, examining both the macro and micro text structures as well as social cognition and the social context of the discourse. The findings reveal that the video constructs a pro-generalist narrative as a solution to the dynamic challenges of the job market, particularly in Indonesia. The use of simple and accessible language serves as a key strategy to convey the message in a systematic and organized manner, influencing viewers’ perceptions and attitudes. The content not only delivers information but also shapes an ideology emphasizing the importance of adaptability in facing changing times. It critiques the old paradigm that overly values formal education credentials while neglecting practical skills development and work flexibility. Therefore, the Malaka Project video functions as both an educational medium and an agent for shaping social discourse relevant to current societal and labor market needs.
Co-Authors Dhira Vanesca Syahputri Efendi Lukman Prasetya Nugraha Muhammad Fadeli Muhammad Hilmy Aziz