Fathudin Fathudin
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PELAKU UMKM DI PONDOK PESANTREN: TINJAUAN FENOMENOLOGIS TERHADAP PANDEMI EFFECT Moh. Idil Ghufron; Achmad Febrianto; Saifuddin Saifuddin; Siti Ruqayyah; Fathudin Fathudin
Jurnal Ilmiah Ekonomi Islam Vol 8, No 1 (2022): JIEI : Vol. 8, No. 1, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i1.4403

Abstract

The purpose of this study was to analyze the condition of MSME actors at the Nurul Jadid Islamic boarding school in the Az-Zainiyah region during the Covid-19 pandemic. And to find out the marketing mix strategy used by MSME actors during the Covid-19 pandemic. The research method used is a qualitative research method with a phenomenological approach. To test the validity of the data in this study using data source triangulation techniques. From this research, the results of the Covid-19 Virus have made MSME actors in the Az-Zainiyah area, namely increasing sales, turnover and labor. MSME actors can survive and even increase their business by using a marketing mix strategy with 4 P's, namely product, price, place and promotion. Keywords : Covid-19, MSME, Marketing Mix
TRANSFORMATION OF SHARIA ECONOMY IN THE POPULIST SYSTEM Miftahur Rahman; Fathudin Fathudin; Abdul Basit
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4390

Abstract

This research discusses the transformation of sharia economy in the populistsystem. The growth of LKS (Lemabaga Keuangan Syariah) is determined by the strategic role of Indonesia's national development. The most basic national economic problems can be overcome by increasing UMKM / people's economies whose value reaches 99% of the overall onal rice economy. Therefore, it is better to develop sharia / Islamic economy in Indonesia focused on the people's economy, not only on the financial industry sector. The transformation of islamic economy is synergized with the indonesian context of the populist economic system. The basic principles of islamic economic synergy and the populist system are: divinity, justice (social justice), balance (humanity), freedom (deliberation), unity (family), and responsibility.