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All Journal Jurnal Komunikasi Jurnal Al-Tadzkiyyah AJIE (Asian Journal of Innovation and Entrepreneurship) AJMC (Asian Journal of Media and Communication) Insight: Jurnal Ilmiah Psikologi Jurnal Mahasiswa Komunikasi Cantrik Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Ratna Permata Sari
Prodi Ilmu Komunikasi Universitas Islam Indonesia, Yogyakarta
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Komunikasi Pemasaran Event PERSIS E-Sports Trisdiyati, Almas Milenita Salsa; Sari, Ratna Permata
Jurnal Mahasiswa Komunikasi Cantrik Vol. 4 No. 1 (2024): Volume 4, No. 1, May, 2024
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol4.iss1.art6

Abstract

E-sports is a rapidly growing new branch of sport in Indonesia and worldwide. In Indonesia, E-Sport has gained recognition from IeSPA (Indonesia e-Sport Association), which operates under the Ministry of Youth and Sports. IeSPA's vision is to establish Indonesia as a high-achieving country in the field of E-Sport. As E-Sport continues to develop in Indonesia, numerous competitions have emerged in this domain. It started with small-scale competitions in internet cafes, gradually expanding to both local and international levels. One notable example is the Esports team, PERSIS Esports, which originated from the PERSIS Solo football club in Indonesia. Compared to other League 1 promotion clubs like Dewa United and Rans Nusantara, PERSIS Esports actively organizes Esports events, as evident from their Instagram account. These sporting competitions run successfully due to PERSIS E-Sports' marketing efforts, particularly in Free Fire and E-Football competitions. Data for this research was collected through interviews with the General Manager of PERSIS ESPORTS, Creative Director, Content Creator, and Community Manager. After analysis, the research findings indicate that PERSIS E-Sports effectively markets E-Sports competitions to the target audience, specifically focusing on the 13-18 age range of students in the Solo Raya region who have an interest in online gaming. The marketing strategy involves targeting Instagram users and communities interested in online gaming through Instagram ads. The positioning of Persis E-Sports is to market tournaments that cater to all groups, particularly online gaming communities in Surakarta and its surrounding areas. The implementation of the marketing mix elements (7P) can be observed through the utilization of print media, electronic media, social media, websites, direct marketing via WhatsApp Groups with the community, as well as personal sales activities through booths and expos during events and promotions at local schools in collaboration with their football team.
Penggunaan Tone Indicator dalam Pencegahan Miskomunikasi di Media Sosial Twitter/X Nugroho, Raudhia Aulia Putri; Sari, Ratna Permata
Jurnal Mahasiswa Komunikasi Cantrik Vol. 4 No. 2 (2024): Volume 4, No. 2, November, 2024
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol4.iss2.art1

Abstract

Miscommunication is common in text-based social media platforms like Twitter/X for a number of reasons. Misunderstandings may result from interactions that lack clear communication and tone of voice. As a result, tone indicators were created to represent the focus on tone in a text message. The aim of this research was to investigate the use of tone indicators and the effects they have on the audience. The analysis was conducted by investigating the audience's experience with tone indicators and the subsequent methods used to collect responses. The research employed a qualitative methodology. After using a purposive sampling strategy, seven informants were chosen. The study's findings demonstrated the value of tone indicators in social media communication on platforms like Twitter/X. When talking in a community, the audience or participants sense this tone indicator.
LIFE SATISFACTION, COPING STRESS STRATEGIES & MEDIA CONSUMPTION DURING COVID-19 PANDEMIC IN INDONESIA Saputro, Iswan; Sari, Ratna Permata; Roudhotina, Wardah
Insight: Jurnal Ilmiah Psikologi Vol. 23 No. 1: Februari 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/psikologi.v23i1.1253

Abstract

The COVID-19 pandemic as a global health crisis may lead to psychological distress to some people. This study aims to identify the correlation between coping stress strategies and life satisfaction during the COVID-19 pandemic among Indonesians. Furthermore, this study also has the objective to identify the way people consume media during this pandemic. From 24 April to 6 May 2020, the researchers conducted an online survey using snowball sampling techniques towards 200 Indonesian people. The measurements of this study used Brief COPE, Satisfaction with Life Scale, and a survey to measure media consumption. The results showed that the respondents had a level of life satisfaction in the slightly satisfied category during the COVID-19 pandemic. Life satisfaction was positively correlated with emotion-focused (positive reframing, religion) and negatively correlated with dysfunctional coping (denial, behavioral disengagement, self-blame). On the other hand, the result of the survey showed that 79% of respondents reported have an increase in social media consumption since the pandemic. There was no significant difference in life satisfaction between respondents who experienced an increase in media consumption and those who did not. The most current media activities were looking for entertainment (77,5%), communicating to others (74,5%), and searching for COVID-19 updates (64,5%). These findings can be used to formulate psychological interventions during the COVID-19 pandemic and as a reference in making public health promotion through media following the characteristics of respondents' lifestyle and sociodemographic.
Non-Formal Islamic Education in Shaping the Religious Character of Urban Communities in Sekarbela and Pesinggahan, Mataram City Zulkifli; Fahrurrozi, Muhammad; Sari, Ratna Permata
Al-Tadzkiyyah: Jurnal Pendidikan Islam Vol 16 No 2 (2025): Al-Tadzkiyyah: Jurnal Pendidikan Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/atjpi.v16i2.29708

Abstract

The objectives of this study are: (1) to explain the concept and implementation of kitab turats learning in Sekarbela and Pesinggahan, Mataram City; and (2) to explain the contribution of kitab turats learning in Sekarbela and Pesinggahan, Mataram City, as a form of non-formal Islamic education in shaping the religious character of urban communities. This study employs a qualitative and multidisciplinary approach. Data were collected through observation, interviews, and documentation. The data analysis technique uses Spradley’s ethnographic qualitative analysis model, in which data analysis is conducted directly in the field simultaneously with the data collection process. The analysis consists of domain analysis, taxonomic analysis, componential analysis, and thematic analysis. The results show that kitab turats learning in Sekarbela was initiated by TGH Muhammad Rais, while in Pesinggahan it was pioneered by TGH Mustofa Kamal. The implementation of kitab turats learning has been smooth and successful due to support from knowledgeable teachers, diligent students, comprehensive learning objectives, holistic learning materials, and varied methods, including thariqah ‘alaniyah, which focuses on the material–cognitive domain, and thariqah sirriyah, which encompasses spiritual–affective aspects. In addition, learning evaluation is integrative, combining cognitive, psychomotor, and affective domains. Kitab turats learning in Sekarbela and Pesinggahan, Mataram City, makes a significant contribution to shaping the religious character of urban communities.
Representasi Perempuan Sebagai Subjek Aktif dalam Wacana Keintiman Seksual Sari, Ratna Permata
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 18 No. 1 (2026): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, Maret 2026
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v18i1.16077

Abstract

Lanskap media dan budaya masih didominasi oleh sistem patriarki yang mereproduksi hegemoni yang menempatkan perempuan sebagai objek pasif, sementara otoritas atas tubuh dan hasrat mereka sendiri termarjinalkan. Podcast In Her View dari Pancatera hadir sebagai ruang tandingan terhadap wacana dominan tersebut. Dibawakan oleh lima orang perempuan, podcast ini secara eksplisit menjadikan perempuan sebagai subjek aktif sekaligus pemegang otoritas dalam hal ini dalam membahas keintiman seksual. Penelitian ini berfokus untuk menganalisis bagaimana podcast ‘In Her View’ merepresentasikan perempuan sebagai subjek aktif dalam wacana keintiman seksual. Penelitian ini menggunakan metode penelitian analisis wacana multimodal dari Kress dan van Leeuwen. Unit analisis riset ini adalah video episode ‘Love & sex’. Hasil penelitian ini menunjukkan bahwa podcast ‘In Her View’ berfungsi sebagai alat kontra-hegemonik yang secara aktif merebut otoritas wacana keintiman seksual perempuan. Pertama,podcast ini merepresentasikan perempuan sebagai subjek aktif dan berdaulat melalui klaim linguistik yang menolak posisi pasif dan membangun makna keintiman yang kolaboratif. Kedua, penggunaan modalitas afektif dalam mengungkap preferensi bukan sekadar selera, tetapi tindakan legitimasi yang menegaskan wewenang perempuan untuk mendefinisikan hasratnya yang dinamis dan kompleks. Ketiga, konstruksi erotisme yang dibangun menunjukkan pemetaan ulang hasrat yang berpusat pada subjektivitas, sensorialitas, dan kekuatan intelektual perempuan, jauh dari standar patriarkal yang terfokus pada fisik. Adanya diskusi terbuka tentang komunikasi kebutuhan seksual memperlihatkan upaya strategis perempuan untuk mengontrol proses penandaan di ranjang.  Hal ini membentuk sebuah "peta hasrat alternatif" yang menegaskan otonomi, refleksivitas, dan pluralitas perempuan sebagai produsen makna atas pengalaman intim mereka sendiri. The media and cultural landscape remain dominated by a patriarchal system that reproduces a hegemony positioning women as passive objects, while marginalizing their authority over their own bodies and desires. The podcast “In Her View “ from Pancatera emerges as a counter-space to this dominant discourse. Hosted by five women, the podcast explicitly positions women as both active subjects and authoritative agents in discussing sexual intimacy. This research focuses on analyzing how the podcast In Her View represents women as active subjects in the discourse of sexual intimacy. The study uses the multimodal discourse analysis method by Kress and van Leeuwen, with the Love & Sex video episode as the unit of analysis. The findings show that In Her View functions as a counter-hegemonic tool that actively reclaims authority over the discourse of women's sexual intimacy. First, the podcast represents women as active and sovereign subjects through linguistic claims that reject a passive position and construct a collaborative meaning of intimacy. Second, the use of affective modality in expressing preferences is not merely a matter of taste but an act of legitimization, asserting women's authority to define their dynamic and complex desires. Third, the constructed eroticism demonstrates a remapping of desire centered on women's subjectivity, sensoriality, and intellectual strength, moving beyond patriarchal standards focused solely on physicality. Open discussions about communicating sexual needs illustrate women's strategic efforts to control the process of signification in intimate contexts. This forms an "alternative cartography of desire" that affirms women's autonomy, reflexivity, and plurality as producers of meaning over their own intimate experiences.
Co-Authors Fadhli Rahmandani M Raihan Taruna Miladia Arifa Muh. Fahrurrozi Nugroho, Raudhia Aulia Putri Nurul Khotimah Putra Sudiana, Nyoman Agil Riana Qurniati Roudhotina, Wardah Sajidah, Dinar Saputro, Iswan Trisdiyati, Almas Milenita Salsa Zulkifli