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All Journal Jurnal Komunikasi AJIE (Asian Journal of Innovation and Entrepreneurship) AJMC (Asian Journal of Media and Communication) Insight: Jurnal Ilmiah Psikologi Jurnal Mahasiswa Komunikasi Cantrik
Ratna Permata Sari
Prodi Ilmu Komunikasi Universitas Islam Indonesia, Yogyakarta
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Fandom dan Konsumsi Media: Studi Etnografi Kelompok Penggemar Super Junior, ELF Jogja Ratna Permata Sari
Jurnal Komunikasi Vol. 6 No. 2 (2012): Volume 6, Nomor 2, April 2012
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Korean Wave (music, movie, and drama), recently, accept a lot of attention from Indonesian teenagers. Thanks to the power of mass media, Korean music, or we called it KPop, beginning to spread it virus throughout the world by the emerging of Fandom. Super Junior as one of the pioneer of Korean boy band become the group that has the largest fan club in the world named ELF. This research examines the private media consumption behavior by ELF Jogja and the interaction between its members in organic and virtual community. Ethnographic became the main method by using participant observation, indepth interview, and focus group discussion with snow ball technique. The finding are (1) the private media consumption behavior of fans showed that the fans had "hyperconsumerist" sensibility and (2) when fans already jump to virtual communities, they will have different communication pattern like they ever had in organic community before.
Pembungkaman Kaum Perempuan dalam Film Indonesia (Penerapan Teori Muted Group Dalam Film “Pertaruhan”) Ratna Permata Sari
Jurnal Komunikasi Vol. 9 No. 1 (2014): Volume 9, Nomor 1, Oktober 2014
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Sex and gender are two different concepts. But for women, gender or the inherent nature of the cultural processes that give rise to various inequalities in society such as marginalization, stereotype, violence and negative labeling.This article focuses on how role of women seen from Muted Group Theory about silencing of women in public interest in movie “At Stake (Pertaruhan)”. This movie consists of four short stories such as Effort for Love, What’s the point?, Miss or Mrs?, The Children’s Fortune.
Strategi Intergrated Marketing Communication Bioskop Platinum Cineplex Solo dalam Menarik Minat Penonton Nurul Khotimah; Ratna Permata Sari
Jurnal Komunikasi Vol. 11 No. 1 (2016): Volume 11, Nomor 1, Oktober 2016
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol11.iss1.art5

Abstract

Banyaknya bioskop di Indonesia, antara lain Cinema 21, XXI, Blitzmegaplex, Platinum Cineplex. melahirkan persaingan untuk menarik minat penonton. Tujuan penelitian ini adalah mengetahui strategi Integrated Marketing Communications (IMC) yang dilakukan pada bioskop Platinum Cineplex Solo dalam menarik minat penonton. Dengan menggunakan metode deskriptif kualitatif, penelitian ini menunjukkan bahwa untuk menarik penonton, Platinum Cineplex melakukan proses pemasaran yang dimulai dari analisis peluang, analisis kompetitor, segmentasi pasar, menentukan harga, distribusi, promosi, kinerja karyawan, proses, lingkungan fisik. Beberapa kegiatan promosi yang dilakukan Platinum Cineplex adalah kegiatan yang menunjang keputusan promosi, aktivitas promosi penjualan, hubungan masyarakat, pemasaran langsung dan sponsorship.
REPRESENTASI IDENTITAS PEREMPUAN DALAM VIDEO BLOG SEBAGAI BUDAYA ANAK MUDA (STUDI SEMIOTIKA VLOG GITASAV DI YOUTUBE) Ratna Permata Sari
Asian Journal of Innovation and Entrepreneurship Volume 03, Issue 02, May 2018
Publisher : UII

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Abstract

Pesatnya perkembangan teknologi informasi komunikasi di dekade terakhir ini terlihat dari peningkatan jumlah pengguna internet di seluruh dunia. Dibandingkan dengan platform media sosial lain, Youtube menjadi media sosial yang paling populer di kalangan anak muda. Vlog (video blog) buatan Gita Savitri menjadi objek penelitian dalam artikel ini dikarenakan keragaman konten vlog, tidak hanya tentang kuliner, make up dan fashion seperti halnya kebanyakan vlogger wanita, namun juga membahas kehidupan di Jerman, segmen opini yang membahas tentang fenomena yang terjadi saat ini. Artikel ini membahas tentang representasi identitas perempuan dalam vlog serta dikaitkan dengan konsep budaya anak muda. Metode penelitian ini adalah semiotika dengan menganalisis korpus-korpus dalam vlog Gitasav. Kesimpulan dari penelitian ini adalah ditemukan tiga jenis identitas antara lain identitas budaya, identitas sosial dan identitas pribadi yang lekat dengan budaya anak muda
Raw Denim as a Means of Communication: Self Expression and Identity Fadhli Rahmandani; Ratna Permata Sari
Asian Journal of Media and Communication Vol. 4 No. 2 (2020): Volume 4, Number 2, October 2020
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol4.iss2.art5

Abstract

Fashion plays an important role in the self-identity formation processes. In this sense, jeans are getting increasingly popular as it has become a trend in fashion. This study examines how raw denim becomes a form of self-expression for its wearer. Applying a qualitative approach, this study has gathered the empirical data through in-depth interviews and observations to an Indonesian denim community called as INDIGO. This study shows that raw denim users have several ways to express themselves as raw denim users. Denim has characteristics that allow for personalization according to one’s body shape, especially the creases and fades that mark the daily habits of the wearer. Denim becomes a representation of the wearers and a way to express their self identity. In order to show that they are a denimhead, one must consider every related actions they take in using raw denim, including joining in a denim community. Keywords: denim, fashion, self expression, identity, Indonesian denim community. 
Penggemar Nike Ardilla, antara Fanatisme dan Eksistensi Diri Riana Qurniati; Ratna Permata Sari
Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 2 (2021): Volume 1, No. 2, November, 2021
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol1.iss2.art6

Abstract

Nike Ardilla is a phenomenon. Even though she has passed away, the popularity of this female singer seems to have not faded since the 90s. This study examines how the fanaticism of Nike Ardilla fans at the Nike Ardilla Fans Club (NAFC) Jogja Central Java, and how the self-existence of Nike Ardilla fans in Jogja Central Java, is described. This study uses a qualitative descriptive method. Researchers collected data by conducting participant observations and interviews with six informants who have joined the NAFC Jogja Central Java with the snowball technique. The results showed that the fanaticism of Nike Ardilla fans made them unable to separate reality from fantasy. As for the description of self-existence, adult fans are more obsessed and have a higher self-existence compared to young fans, both in the online and offline world.Keywords: Fans, Fandom, Fanatism, Self-Existence
Kelas Sosial adalah Segalanya: Bagaimana Penonton Indonesia Memaknai Film "Crazy Rich Asian"? M Raihan Taruna; Ratna Permata Sari
Jurnal Mahasiswa Komunikasi Cantrik Vol. 2 No. 2 (2022): Volume 2, No. 2, November, 2022
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol2.iss2.art5

Abstract

This study will focus on social class reception analysis in the film “Crazy Rich Asians”. The Crazy Rich Asians film, which was released in 2018, tells the story of Rachel Chu's love story with Nick Young which is opposed by Nick's mother because of Rachel's different social class background. Therefore, due to the various social class differences in Indonesia, the researcher will analyze the film using the Stuart Hall reception analysis method which focuses on differences in social class in the fields of Culture, Education, Wealth and Work. This study took five informants who have different cultural backgrounds. The supporting theories in this research are Fiske's theory of film representation as social reality and Karl Marx's theory of social class. The results of this study found that social class and social stratification that occurred in Indonesia were very diverse and adjusted to the area of ​​each informant. From the results of research on the analysis of social class receptions in the film "Crazy Rich Asians". In the dominant position of hegemony, the majority of informants agreed that the difference in social class is true when it comes to (1) Marriage culture which is attended by family and does not elope. (2) educational background. (3) Wealth and family background. In the opposition position, the majority of informants contradict the concept of being picky about the background of their potential partner when they get married. In a negotiating position, informants who are in this stage find it difficult to make decisions in matters relating to the cultural background of the prospective partner and the background of the position. Based on the results of in-depth interviews with the five married informants and watching the Crazy Rich Asians film, it can be found that the differences in reception results that occur come from cultural factors, wealth, education and work of each informant.
Konsep Diri dan Pengungkapan Diri Laki-Laki dalam Multi Account Instagram Miladia Arifa; Ratna Permata Sari
Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 1 (2023): Volume 3, No. 1, May, 2023
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol3.iss1.art3

Abstract

Male Instagram users are considered to have minimal self-concept and expression compared to women. This phenomenon is rarely studied. This research was conducted to determine the formation of self-concept and self-disclosure of men on multiple Instagram accounts. This study uses a qualitative method. Data was collected through in-depth interviews with five informants who were male and had more than one account. This study found that multiple accounts have several functions for their users. First accounts are more likely to be used to build a positive professional image. On the other hand, in the second account, the informant tried to appear more confident, comfortable and expressive. The informant's self-disclosure is also greater in the second account. This is because the second account involves the closest people who know the informant directly.
Analisis Persepsi Penggemar K-Pop terhadap Hibriditas Musik Dangdut dan K-Pop pada Acara “Dangdut K-Pop 29THER” Sajidah, Dinar; Sari, Ratna Permata
Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 1 (2025): Volume 5, No. 1, Mei, 2025
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol5.iss1.art5

Abstract

The Dangdut K-Pop 29THER event, organized by Indosiar in 2024, combined two distinct genres: dangdut and K-Pop. This study analyzes the perceptions of K-Pop fans in Yogyakarta regarding cultural hybridity in the event, using a descriptive qualitative method through in-depth interviews with five purposively selected respondents. The findings indicate that the respondents generally held positive perceptions, although the acceptance levels varied. Attentional and functional factors were identified as the main aspects influencing their evaluations. Three out of five respondents perceived K-Pop elements as more dominant, particularly in the musical arrangements and the limited use of typical dangdut vocal techniques such as cengkok. The costume and stage aesthetics were also considered to resemble K-Pop idols more closely. This event reflects a process of cultural negotiation within the third space, where K-Pop and dangdut elements adapt to one another, forming a new musical identity without erasing their original cultural essence, thus demonstrating the potential of hybridity in entertainment media.
Tidak Kompeten! Bagaimana Laki-Laki Memandang Perempuan dalam Game Online Valorant? Putra Sudiana, Nyoman Agil; Sari, Ratna Permata
Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 2 (2023): Volume 3, No. 2, November, 2023
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol3.iss2.art1

Abstract

Online games are an activity that male players dominate. However, Valorant is a game that is also popular with female players. This often gives rise to stereotypes among men. This research investigates female stereotypes in the online game Valorant. This research uses virtual ethnographic methods. Data collection was carried out using participant observation and in-depth interviews. Gender stereotypes believed by male players in the online game Valorant are assessed from cognitive, affective, and conative aspects. This research found that female gender stereotypes, from a cognitive aspect, are incompetent in playing, do not accept input, and have good teamwork. From the affective aspect, female players are identified as being sensitive, easily irritated, lacking confidence in their playing performance, communicating aggressively, and often saying rude things. From the conative aspect, male players always take action to ensure that female players are protected and led, tend to choose agents with a supporting role, are not competitive, and are passive in communicating.  
Co-Authors Fadhli Rahmandani M Raihan Taruna Miladia Arifa Nugroho, Raudhia Aulia Putri Nurul Khotimah Putra Sudiana, Nyoman Agil Riana Qurniati Roudhotina, Wardah Sajidah, Dinar Saputro, Iswan Trisdiyati, Almas Milenita Salsa