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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Binus Business Review Journal of Economic, Bussines and Accounting (COSTING) Jurnal Perilaku dan Strategi Bisnis Jurnal Pendidikan Indonesia (Japendi) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Penelitian Transportasi Darat
Atik Aprianingsih
Institut Teknologi Bandung
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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The Strategy of Indonesian Local Skin Care to Compete Global Firm in Pandemic Situation Asmara Khairani; Muthya Islamiaty; Inggi Qariba; Atik Aprianingsih
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 2: Agustus 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i2.1851

Abstract

ABSTRACT Purpose- This research aims at crafting a firm's international strategy for Indonesia's local skincare firm to enter and compete with the worldwide firm using the three main strategic approaches for competing internationally from Thompson et al. (2018). This study contributes to skincare firms in Indonesia to survive globalization and win the global market. Design/methodology/approach- This research uses a literature study: adjusts the theoretical framework with the currently existing market condition and considering the firm's competitive advantage. Findings- Local skincare companies can compete with the global market with their unique products, differentiation, and innovation. According to the internal and external analysis and strategic vision, this research recommends The Aubree use the best cost provider strategy. For the local strategy, this research uses the approach of Diamond of National Competitive Advantage. For the international strategy, this study proposes that Aubree use an export strategy to enter the global market and use a multidomestic strategy to compete globally. Originality/value- COVID-19 pandemic is currently happening and impacts many industries, including the beauty industry. Authors discuss the best strategy to implement during pandemic situations; therefore, the beauty industry, especially skincare local firms, will optimize the opportunities and win the market share.
A Preliminary Study on the Motivation of Funders for Crowdfunding Teresia Debby; Mustika Sufiati Purwanegara; Atik Aprianingsih
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.242

Abstract

Crowdfunding is a new and novel way to gather fund through the internet for small and medium-size business from many investors. It is different from the conventional method which capital is gained from the loans from some of the conventional financial institutions like banks, angel investors, venture capitalists. Even though it is very popular, there are few numbers of researches have been done on this topic, especially to identify the motivation behind someone when investing in using this method. Some studies have been done to explore motivations. In this study, the sampling techniques that will be used are convenience and snowball sampling techniques. In the end, the study can gather 68 respondents, which all responses would be analyzed using an exploratory analysis using R software. Based on the results, there are five groups of motivations for investing in crowdfunding; they are enjoyment, recognition, curiosity, perceived risk, and altruism. The results of this study provided theoretical implications for future research and practical implications for the success of crowdfunding platforms.Keywords: crowdfunding, crowd-funding, funding motivation, crowdfunding motivation, internet based funding
Systematic Literature Review of Switching Behavior in Service Industry Stella Olivia Rawis; Reza Ashari Nasution; Laksmi Saraswati Hadiansyah; Widyoretno Adiani; Atik Aprianingsih
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7618

Abstract

Although many studies have focused on consumer behavior, a summary of constructs specialized in switching behavior is unexplored. The research aimed to enlarge an extensive and updated overview of customer switching behavior in the service industry. The Systematic Literature Review (SLR) technique evaluated 35 scientific papers released from 2011 to 2021 to analyze drivers, mediating factors, moderating factors, and outcomes related to customer switching behavior. The results improve the understanding and outcome of the drivers to retain consumers. First, the drivers (independent variables) consist of social factors, firm factors, customer behavior, and cost. Second, mediating factors include switching cost, experiential psychological states, inertia, emotion, and consumer perception. Third, moderating constructs have mooring factors, satisfaction, and inertia. Surprisingly, inertia appears in both mediating and moderating variables. The difference depends on service context. Last, outcomes consist of customers’ responses, low satisfaction, and low loyalty. The research contributes to theoretical and managerial implications for sustainable planning by making an overview of several service models. In addition, it includes the drivers of switching behavior in the service industry. Furthermore, the framework offers possibilities and issues for future research and moves the focus from the conventional service domain to social networking that refers to the online platform.
Marketing strategy development and market segmentation analysis of PT. Wijaya Karya on government policies in the building EPC champion program Arga Bima; Atik Aprianingsih
Jurnal Perilaku dan Strategi Bisnis Vol 10, No 1: Februari 2022
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v10i1.2323

Abstract

The Indonesian government's efforts to synergize state-owned enterprises continue to be intensifying. The Ministry of State-Owned Enterprises continues to streamline and improve the portfolio of the number of SOEs through corporate restructuring with a holding system, mergers, and acquisitions. As an initial step towards creating an infrastructure SOES holding, the Ministry of SOES launched a "Building EPC Champion" program which aims to regroup companies in the EPC sector based on their business strengths to become market segment leaders. Through the program of the Ministry of SOEs, PT. Wijaya Karya (Persero) Tbk will become the industrial sector market segment champion, including the Industrial and Metals and Mining markets. By referring to the company's historical financial data, and its operational performance, there must be an evaluation of WIKA's ability to become a champion in the industrial sector. The object of research in this final project is the condition of the industrial market. This final project research uses internal and external environmental analysis to find company business solutions. The internal analysis uses Resource Analysis, Capabilities Analysis, and Value Chain Analysis. Meanwhile, the external analysis uses PESTEL analysis, Porter's Five Forces Analysis, Market Analysis, Competitor Analysis, and Consumer Analysis. Analysis of IFE and EFE Matrix was carried out to analyze the company's Strengths, Weaknesses, Opportunities, and Threats and through TOWS Analysis to obtain the development of marketing strategies from this research. The IE Matrix and the QSPM Matrix assessment show that carrying out a cooperation strategy with competent foreign companies can increase the company's capabilities and competencies as capital to compete in the Indonesian industrial market. Keywords – Engineering, Procurement, Construction, Industrial, Marketing
Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Atik Aprianingsih; Mahardhika Dwi Ananta Sofyan; Teresia Debby; Ira Fachira; Mohamad Toha
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
Electric Car Penetration Potential in Indonesia Kresno Budi Wicaksono; Atik Aprianingsih
Jurnal Penelitian Transportasi Darat Vol. 23 No. 2 (2021): Jurnal Penelitian Transportasi Darat
Publisher : Sekretariat Badan Kebijakan Transportasi, Formerly by Puslitbang Transportasi Laut, Sungai, Danau, dan Penyeberangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/jptd.v23i2.1803

Abstract

ABSTRACTElectric Car Penetration Potential in Indonesia: Automotive industry is one of the pillars that support Gross Domestic Product(GDP) in Indonesia. Moreover, despite of the pandemic condition, unlike internal combustion engine car, the sales of electric car isfound to be increasing in Indonesia and global. This signs that there may be transformation in automotive industry towards electric car. To prepare for the transformation, company must be able to understand customer. Furthermore, this study was done to know the potential of electric car in Indonesia and provide suggestions to company in the industry by understanding the customers. As a result, company needs to comprehend the factors that influence purchase intention of electric car. was In this study, understanding those factors was done with Theory of Planned Behaviour(TPB). In addition, it was found that purchase intention of electric car(PI) is greatly influenced by attitude(AT). While attitude to purchase electric car(AT) is greatly influenced by environment value. To sum up, this study showed that electric car has big growth potential in Indonesia. It is also showing the factors that influence customer purchase intention towards electric car in Indonesia. Keywords: electric car; growth potential; purchase intention; theory of planned behaviour.ABSTRAKOtomotif industri adalah salah satu penopang Produk Domestik Bruto(GDP) di Indonesia. Meskipun adanya pandemi, tidak seperti mobil pembakaran dalam, jumlah penjualan mobil listrik di Indonesia dan global meningkat. Ini adalah tanda yang memungkinkan perubahan pada industri otomotif ke arah mobil listrik. Oleh karena itu, perusahaan perlu mengetahui factor yang mempengaruhi niat untuk membeli mobil listrik. Analisa ini dilakukan untuk mengetahui potensi dari mobil listrik di Indonesia dan memberikan saran untuk perusahaan yang berada dalam industri dengan cara mengerti niat membeli. Mengetahui faktor yang mempengatuhi niat membeli dianalisa menggunakan Teori Perilaku Terencana(TPB). Hasil Analisa menunjukkan bahwa niat membeli mobil listrik(PI) sangat dipengaruhi oleh sikap(AT). Sedangkan sikap untuk membeli mobil listrik(AT) sangat dipengaruhi oleh nilai lingkungan(NV). Untuk merangkum, penelitian ini menunjukkan potensi pertumbuhan mobil listrik di Indonesia. Penelitian ini juga menunjukkan faktor yang mempengaruhi niat membeli mobil listrik di Indonesia.Kata Kunci: mobil listrik, niat membeli, potensi bertumbuh, teori perilaku terencana
STRATEGIC FEASIBILITY OF FGD GYPSUM COMMERCIALIZATION IN A COAL-FIRED POWER PLANT: A CASE STUDY OF PT SUMATERA PEMBANGKIT Ferandi Eka Yarsi; Atik Aprianingsih
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15752

Abstract

PT Sumatera Pembangkit, operator of a 1,320 MW mine-mouth coal-fired power plant (CFPP) in South Sumatra, is currently facing increasing challenges in managing its Flue Gas Desulfurization (FGD) gypsum waste, which remains classified as hazardous (B3) material. This by-product remains unused despite its chemical purity and applicability in the cement and construction industries. This study evaluates the strategic and financial feasibility of commercializing flue gas desulfurization (FGD) gypsum as an unrelated diversification strategy that supports waste reduction, compliance improvement, and alternative revenue generation. The research employs a mixed-method approach combining external analysis, internal analysis, financial viability, and B2B marketing strategy. Findings reveal that the gypsum produced by PT Sumatera Pembangkit meets the technical specifications required by cement producers. The commercialization strategy shows a positive Net Present Value (NPV) and internal rate of return, although it is constrained by regulatory limitations, lack of SNI certification, and infrastructure readiness. The study proposes a phased business model incorporating regulatory enablement, market development, and infrastructure enhancement. The study offers a practical framework for waste utilization in the energy sector and contributes to Indonesia’s circular economy goals by transforming industrial waste into business value.
Promotional Strategy to Increase Sales on Sahabat Pharmacy Sabina Siara; Atik Aprianingsih
Jurnal Pendidikan Indonesia Vol. 6 No. 5 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i5.7844

Abstract

This study evaluates and enhances the promotional strategies of Apotek Sahabat Samarinda or also known as Sahabat Pharmacy to increase sales within the competitive pharmaceutical market of Samarinda, Indonesia. A quantitative research approach was employed to gather primary data via surveys from 385 respondents, aimed at evaluating customer behavior, preferences, and reactions to various marketing strategies. This research employs the Integrated Marketing Communications (IMC) framework, emphasizing advertising, sales promotion, public relations, direct marketing, and personal selling. The results indicate that promotional strategies have a substantial effect on customer attitudes and purchase intentions. Sales promotions, direct marketing, and personal selling demonstrated the most significant positive impact on customer perceptions. The study emphasizes the necessity of customizing promotional strategies to address customer needs and enhance customer engagement. It is recommended that Sahabat Pharmacy enhance its digital marketing initiatives, improve product bundling strategies, and establish a customer loyalty program to promote sustained sales growth and enhance customer satisfaction. This study enhances the understanding of the impact of promotional strategies on sales performance within the pharmacy sector.
Co-Authors Arga Bima Asmara Khairani Ferandi Eka Yarsi Hadiansyah, Laksmi Saraswati Inggi Qariba Ira Fachira Kresno Budi Wicaksono Mahardhika Dwi Ananta Sofyan Mohamad Toha Mustika Sufiati Purwanegara Muthya Islamiaty Reza Ashari Nasution Sabina Siara Stella Olivia Rawis Teresia Debby Teresia Debby Widyoretno Adiani