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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) MODUS-Jurnal Ekonomi dan Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business Environment (JMBE) Golden Ratio of Data in Summary Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Teresia Debby
Universitas Katolik Parahyangan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Willingness of Motivations to Fund The Visual Game Project: A Case Study in Crowdfunding From Visual Novel Game – Xagia Wars Atik Aprianingsih; Teresia Debby; Iqro Setiawan Jati; Ira Fachira
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.116

Abstract

Nowadays, crowdfunding is an alternative way to find funds to develop a product or service. It is no exception for game creators who want to get funds to develop the games they will create. This study is unique and was made based on a case study of Xagia Wars, a visual game created by a game creator in Jakarta called Vifth Floor. This study analyzes the motivations to increase a funder's willingness to fund a visual game project. This study used observation and netnography to get data and regression analysis to measure the motivation to fund the visual game project. The results showed that the factors that influence the funders' willingness to fund are the level of innovation of the project, reward, involvement, and support for the project. Several things need to be considered for project creators to increase the rate of successful crowdfunding. Such as the value of the reward, whether it makes people interested, a visual game must-have innovation, and invite the funders to participate in the game creation process so that funders can provide support for what is needed is not only in the form of funds. Keywords: crowd-funding, funding, game, visual novel game
Peningkatan Daya Saing Usaha Mikro melalui Program Pelatihan Sustaining Competitive and Responsible Enterprises Lilian Danil*; Triyana Iskandarsyah; Nina Septina; Irsanti Hasyim; Teresia Debby
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 4 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i4.11711

Abstract

Micro, small, and medium-sized firms (MSMEs) are required to be highly competitive so that they may thrive in unpredictable markets and contribute to economic growth despite several challenges such as financing, market access, innovation, and productivity. Through the Sustaining Competitive and Responsible Enterprises (SCORE) program at Parahyangan Catholic University, Batch 6, the writing team provided training (workshops) and mentoring (coaching) to MSMEs in Bandung Regency. The major goal of the SCORE program is to help SMEs in Bandung Regency enhance their competitiveness so that they may use their own resources to achieve productivity and expand their competitive edge. The workshop program is implemented with topics such as teamwork and communication, increasing business productivity, financial records, determining the cost of goods sold (HPP), the use of promotional media, and increasing marketing understanding, while personal assistance is provided through visits to MSME production sites at least three times during the program. At the end of the program, there was a rise in MSMEs' development, indicating that 100% of MSMEs had participated in the provision and execution of information boards, HPP calculations, product innovation, and optimization of social media as a promotional medium. This success can help SMEs grow their capabilities, particularly in tackling some of the issues they confront, such as marketing, productivity, accounting, and budgetary restraints. With the settlement of these issues, the next step in strengthening the competitiveness of SMEs, aided by SCORE UNPAR in Bandung Regency, may be taken.
Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Atik Aprianingsih; Mahardhika Dwi Ananta Sofyan; Teresia Debby; Ira Fachira; Mohamad Toha
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
ENTREPRENEURIAL SELF-EFFICACY (ESE) DAN PERANNYA TERHADAP KEBERTAHANAN BISNIS Chris Petra Agung; Teresia Debby; Ignasia Tiffani; Budiana Gomulia
Modus Vol. 36 No. 1 (2024): Vol 36 No.1 (2024): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i1.8178

Abstract

The number of micro, small, and medium enterprises (MSMEs) in West Java is constantly increasing during 2016-2021 period. Many of them are new ventures which are in the process of introducing their products or services to the market; or are developing their customer base. Previous researches find that new venture viability is determined by owner-manager’s Entrepreneurial Self-Efficacy (ESE). This research aims to analyse three factors that are thought to influence ESE, namely: formal education of entrepreneurship (PFK), family support (DK), and entrepreneurial personality (EP). Furthermore, the effect of ESE to new venture viability will be tested. The samples used in this research are graduate of Bachelor of Management program, X Private University in Bandung Municipality who have undertaken Entrepreneurship courses and owned and managed his or her own business. Data is collected through close-ended questionnaires and is processed using SEM-PLS. Thereafter, a Focus Group Discussion (FGD) was conducted to validate the statistical results. The research finds that: (1) EP significantly and positively affects ESE, and (2) ESE significantly and positively affects new venture viability. Keywords: entrepreneurial self-efficacy (ESE); entrepreneurial personality; new venture viability. Jumlah usaha mikro, kecil, dan menengah (UMKM) di Jawa Barat terus meningkat selama periode 2016-2021. Banyak dari pelaku UMKM tersebut adalah usaha mula-mula yang berada pada tahap memperkenalkan produk atau jasa yang ditawarkan ke pasar atau sedang memperkuat basis pelanggan. Beberapa penelitian terdahulu menyimpulkan bahwa kebertahanan usaha mula-mula dipengaruhi oleh Entrepreneurial Self-Efficacy (ESE) pemilik-pengelola usaha. Penelitian ini bertujuan untuk menganalisis tiga faktor yang diduga memengaruhi ESE yakni: pendidikan formal kewirausahaan (PFK), dukungan keluarga (DK), dan entrepreneurial personality (EP). Selanjutnya, penelitian ini akan menguji pengaruh ESE terhadap kebertahanan usaha mula-mula. Sampel dari penelitian ini adalah alumni program Studi Manajemen, Perguruan Tinggi Swasta (PTS) X di Kota Bandung yang telah mengambil mata kuliah kewirausahaan serta memiliki dan mengelola usaha sendiri. Pengambilan data menggunakan kuesioner close-ended dan teknik pengolahan data menggunakan SEM-PLS. Setelah itu, Focus Group Discussion (FGD) dilakukan untuk memvalidasi hasil pengolahan data secara statistik. Hasil penelitian menunjukkan bahwa: (1) EP berpengaruh positif dan signifikan terhadap ESE; dan (2) ESE berpengaruh positif dan signifikan terhadap kebertahanan usaha mula-mula. Kata kunci:   entrepreneurial self-efficacy (ESE); entrepreneurial personality; kebertahanan usaha mula-mula.
Factors Influencing Purchase Intention for Luxury Brands in Indonesia’s Emerging Market Teresia Debby; Atik Aprianingsih; Agus Hasan Pura Anggawidjaja; Wisnu Wardhono; Eric Angga Budiyono; Indi Rafiyal Ka’bah
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1867

Abstract

The Indonesian luxury goods market has grown significantly over the past decade due to rising disposable incomes, urbanization, and a growing middle class. Understanding the drivers of luxury brands’ purchase intention is essential, especially in Generation Z. This study examines the influence of hedonic, social, and financial value on purchase intention through attitudes toward luxury brands among Generation Z in Indonesia. This study employs PLS-SEM to analyze data collected from 103 Generation Z respondents across Indonesia through an online survey. The results of this study indicate that financial value and hedonic value have a positive and significant influence on customer attitudes toward luxury brands, whereas social value does not have a significant influence on these attitudes. This finding indicates that consumers may prioritize intrinsic qualities of luxury items, such as quality and personal aesthetic appeal, over the social status associated with these goods. Additionally, customer attitude towards luxury brands has a positive and significant influence on purchase intention. The results of this study suggest that luxury brands in Indonesia can increase the purchase intention of Generation Z by fostering a positive attitude towards luxury brands, which offer both financial and hedonic value.
Formal Education and Age towards Financial Literacy: Evidence from High School Teachers Chris Petra Agung; Teresia Debby; Mardiana Mardiana; Azzahra Kasih Dyanti; Feby Astrid Kesaulya
Journal of Management and Business Environment (JMBE) Vol 8, No 1: July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v8i1.14830

Abstract

This study aimed to examine the relationship between formal education and age and the level of financial literacy among school teachers, especially in Bandung City. This study also aimed to investigate the effect of financial literacy to financial management. The study was done at JKN Senior High School (SHS) in Bandung City, with the JKN teachers as the sample. JKN SHS was chosen for several reasons, such as its alignment with the phenomenon, and the teachers in JKN SHS have diverse formal educational backgrounds and age ranges. The hypothesis testing result showed that formal education positively affects financial literacy. However, age was not shown to influence financial literacy. Thus, financial literacy positively impacts personal financial management. This outcome established an evidence-supported link to the socio-economic issue, namely the increase in urban poverty in Indonesia. In Bandung, teachers facing the demands of a consumer-driven urban life on limited income find that high financial literacy is not just advantageous but essential for developing financial resilience and preventing poverty. The observation empirically validates the claim that strong financial literacy can safeguard individuals against a decrease in their quality of life and enhance their readiness for economic emergencies and crises.
Co-Authors Agung, Chris Petra Agus Hasan Pura Anggawidjaja Atik Aprianingsih Atik Aprianingsih Azzahra Kasih Dyanti Budiana Gomulia Eric Angga Budiyono Feby Astrid Kesaulya Hasyim, Irsanti Ignasia Tiffani Indi Rafiyal Ka’bah Iqro Setiawan Jati Ira Fachira Lilian Danil Mahardhika Dwi Ananta Sofyan Mardiana Mardiana Mohamad Toha Nina Septina Triyana Iskandarsyah Wisnu Wardhono