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All Journal Jurnal Akuntansi dan Sistem Teknologi Informasi Jurnal Ekonomi dan Kewirausahaan Jurnal Akuntansi dan Pajak Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENDIDIKAN TAMBUSAI International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Infotek : Jurnal Informatika dan Teknologi Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa AMMA : Jurnal Pengabdian Masyarakat Jakadimas Smart International Management Journal (SIMJ)
Nurita Elfani Prasetyaningrum
Fakultas Ekonomi Universitas Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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MENINGKATKAN RETURN ON INVESTMENT (ROI) PEMASARAN MELALUI STRATEGI AKUNTANSI MANAJEMEN TERINTEGRASI DI ERA DIGITAL PADA PERUSAHAAN STARTUP DI KABUPATEN KARANGANYAR Ramadhian Agus Triono Sudalyo; Nurita Elfani Prasetyaningrum
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13264

Abstract

Di tengah dinamika era digital, perusahaan startup di Kabupaten Karanganyar menghadapi tekanan yang meningkat untuk berinovasi dan bersaing secara efektif. Dalam upaya untuk tetap relevan dan berhasil dalam pasar yang semakin kompetitif, strategi pemasaran yang adaptif dan efisien menjadi hal yang utama. Salah satu pendekatan yang diakui untuk meningkatkan efektivitas pemasaran adalah melalui integrasi strategi akuntansi manajemen. Penelitian ini bertujuan untuk mengeksplorasi bagaimana penerapan strategi ini dapat membantu meningkatkan Return on investment (ROI) dalam konteks perusahaan startup di Kabupaten Karanganyar. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk mengevaluasi praktik dan persepsi terkait dengan integrasi strategi akuntansi manajemen dalam perusahaan startup. Melalui wawancara mendalam dengan pemimpin dan manajer perusahaan startup yang beroperasi di Kabupaten Karanganyar, penelitian ini mengumpulkan data mengenai penggunaan strategi akuntansi manajemen terintegrasi dalam konteks pemasaran digital. Analisis kualitatif dilakukan untuk memahami peran dan dampak strategi ini dalam meningkatkan ROI pemasaran. Hasil penelitian menunjukkan bahwa strategi akuntansi manajemen terintegrasi menjadi faktor penting dalam meningkatkan ROI pemasaran perusahaan startup di Kabupaten Karanganyar. Meskipun tantangan seperti keterbatasan sumber daya dan kompleksitas integrasi sistem masih ada, penggunaan strategi ini secara efektif dapat menghasilkan keuntungan yang signifikan dalam pengelolaan pemasaran digital. Kesimpulan ini memperkuat pentingnya integrasi antara fungsi akuntansi dan pemasaran dalam menghadapi tantangan era digital, serta memberikan wawasan bagi perusahaan startup untuk mengoptimalkan kinerja pemasaran bisnis yang dijalankan dalam menghadapi persaingan yang semakin ketat. Kata Kunci: Return on investment (ROI), pemasaran, akuntansi manajemen, digital, startup
STRATEGI DIGITAL MARKETING DAN PERENCANAAN KEUANGAN YANG EFEKTIF PADA UMKM DI KABUPATEN BOYOLALI Nurita Elfani Prasetyaningrum; Ramadhian Agus Triono Sudalyo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11935

Abstract

This research explores and analyzes effective digital marketing strategies and financial planning for Micro, Small, and Medium Enterprises (UMKM) in Boyolali Regency. UMKM plays a vital role in the local economy, but often faces challenges in competing in the increasingly complex digital era. This study involves in-depth interviews with UMKM owners, market data analysis, and case studies to understand the extent to which UMKM in Boyolali Regency have utilized digital marketing, particularly in the use of social media, online advertising, and search engine optimization. We also evaluate financial planning practices that support business growth and sustainability. The results of this research provide practical guidance for UMKM owners and local stakeholders in developing digital marketing strategies that align with local market characteristics and leverage existing digital opportunities. This research also identifies financial planning practices that can help UMKM manage financial resources wisely. The implications of this research support the growth and sustainability of UMKM in Boyolali Regency and provide valuable insights in the context of UMKM at the national level. Keywords: digital marketing, financial planning, UMKM
MODERN ACCOUNTING MANAGEMENT: IMPLEMENTATION OF TECHNOLOGY TO ENHANCE EFFICIENCY IN 100 SMES IN KARANGANYAR REGENCY Ramadhian Agus Triono Sudalyo; Nurita Elfani Prasetyaningrum
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13260

Abstract

This research aims to analyze the application of technology in modern accounting management and its impact on efficiency in 100 Micro, Small, and Medium Enterprises (MSMEs) in Karanganyar Regency. In an increasingly advanced digital era, the use of technology in accounting management has become an essential need for MSMEs to improve operational and financial efficiency. This efficiency is crucial for MSMEs as it can enhance competitiveness, improve financial management, and aid in more accurate decision-making. The research method employed is semi-structured interviews with MSME owners in Karanganyar Regency. The interviews will cover questions related to the use of technology in accounting management, such as the use of accounting software, digital payment systems, as well as the understanding and skills of human resources related to the use of such technology. The interviews will also delve into the challenges faced by MSMEs in implementing accounting management technology. The data obtained will be analyzed using thematic analysis methods to identify patterns and main themes. The research results are expected to identify concrete benefits gained by MSMEs through the application of technology in accounting management, such as operational efficiency, reduction of human error, better accessibility of financial information, and improved decision-making capabilities. This research can provide valuable insights for MSMEs in Karanganyar Regency and other regions in understanding the importance of applying technology in accounting management. The practical implication of this research is to provide recommendations to MSMEs on steps that can be taken to adopt technology in accounting management, in order to improve business efficiency and competitiveness. These findings can also be applied by MSMEs outside Karanganyar by considering local contexts and specific needs of each region.
Building a Smart Village Based on Entrepreneurship in Karangrejo Hamlet, Ngringo Village, Jaten District, Karanganyar Regency: Membangun Desa Cerdas Berbasis Kewirausahaan di Dusun Karangrejo Desa Ngringo Kecamatan Jaten Kabupaten Karanganyar Ramadhian Agus Triono Sudalyo; Nurita Elfani Prasetyaningrum
JAKADIMAS (Jurnal Karya Pengabdian Masyarakat) Vol. 2 No. 1 (2024): JAKADIMAS
Publisher : Fakultas Teknologi dan Industri Pangan Unisri Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jakadimas.v2i1.10534

Abstract

The development of entrepreneurship-based Smart village in Karangrejo Hamlet, Ngringo Village, Jaten District, Karanganyar Regency has been the focus of efforts to improve the economy and the well-being of the community. One tangible step in supporting this is through training conducted on January 22, 2024. This training was held in two sessions, the first focusing on Digital Marketing for MSMEs, while the second session focused on Email Marketing in the Accounting Context. The training was attended by 24 MSME actors from various sectors, including culinary, crafts, and services. The first session was led by Ramadhian Agus Triono Sudalyo, S.Ag., S.Kom., M.M from the Informatics Engineering Study Program at the Surakarta University, while the second session was delivered by Nurita Elfani Prasetyaningrum, S.E., M.Si from the Accounting Study Program at the Surakarta University. The aim of this training is to provide MSME participants with new knowledge and new skills to use digital technology to increase the efficiency and effectiveness of  businesses in the village of Karangrejo.. Thus, it is expected to create an inclusive and highly competitive environment in Karangrejo Hamlet, which will ultimately contribute to the sustainable development of the Smart village.
Pengaruh Sistem Informasi Akuntansi dan Digital Marketing terhadap Kinerja Keuangan UMKM di Eks Karesidenan Surakarta Frido Oktaviandre; Nurita Elfani Prasetyaningrum; Ramadhian Agus Triono Sudalyo
Infotek: Jurnal Informatika dan Teknologi Vol. 9 No. 2 (2026): Infotek : Jurnal Informatika dan Teknologi
Publisher : Fakultas Teknik Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jit.v9i2.34779

Abstract

This study aims to analyze the influence of Accounting Information Systems (AIS) and Digital Marketing on the Financial Performance of Micro, Small, and Medium Enterprises (MSMEs) in the Eks Karesidenan Surakarta region. The study employs a causal associative quantitative approach using a Likert-scale questionnaire distributed to 395 MSME respondents selected through Proportionate Stratified Random Sampling. Data analysis utilizes multiple linear regression. The results indicate that: (1) AIS has a positive and significant effect on MSME Financial Performance (t=5.803; Sig.=0.000); (2) Digital Marketing has a positive and significant effect (t=5.691; Sig.=0.000); and (3) simultaneously both variables have a positive and significant effect (F=47.382; Sig.=0.000) with an Adjusted R² of 52.4%.
The Influence Of Digital Marketing Implementation On Improving Management Accounting Performance In Retail Companies In Surakarta Ramadhian Agus Triono Sudalyo Rama; Nurita Elfani Prasetyaningrum
Smart International Management Journal Vol 1 No 2 (2024): June 2024
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v1i2.31

Abstract

This study aimed to analyze the influence of digital marketing implementation on improving management accounting performance in retail companies in Surakarta. Data were collected through questionnaires distributed to 98 retail companies in Surakarta. The results of multiple linear regression analysis showed that the implementation of digital marketing had a significant positive effect on management accounting performance. These findings confirm that by implementing effective digital marketing strategies, retail companies can improve management accounting performance through the utilization of valuable analytical data on customer preferences, purchasing patterns, and the effectiveness of marketing campaigns. This study encourages retail companies to adopt digital marketing integrated with sound management accounting practices
PENGUATAN KAPASITAS KEWIRAUSAHAAN SISWA SMK MELALUI INTEGRASI DESAIN PROMOSI, MANAJEMEN KEUANGAN, DAN LITERASI LEGALITAS DIGITAL Nurita Elfani Prasetyaningrum; Ramadhian Agus Triono Sudalyo; Gesang Kristianto Nugrohotomo; Giyono
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.18477

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas kewirausahaan siswa SMK melalui integrasi pelatihan desain konten promosi digital, tata kelola keuangan sederhana, dan pemahaman aspek legalitas usaha, khususnya hak kekayaan intelektual. Program dilaksanakan selama tiga hari di SMK PGRI Sukoharjo dan SMK Ma’arif NU 2 Klego Boyolali dengan melibatkan 40 siswa dari jurusan Bisnis dan TIK. Metode yang digunakan meliputi pelatihan partisipatif, pendampingan praktik langsung, dan evaluasi berbasis pre-test dan post-test. Hasil kegiatan menunjukkan bahwa 95% siswa mampu menghasilkan konten promosi menggunakan Canva dan CapCut, 97,5% siswa berhasil menerapkan pembukuan keuangan sederhana, serta 87,5% siswa memahami pentingnya perlindungan hak cipta dan menyusun identitas usaha. Kata kunci: desain konten digital, pembukuan sederhana, hak kekayaan intelektual, siswa SMK, kewirausahaan muda
Co-Authors Arfian Hendro Dewi Kartikasari Erlina Sih Rahayu Evi Dewi Kusumawati Frido Oktaviandre Gesang Kristianto Nugrohotomo Gesang Kristianto Nugrohotomo Giyono Jani Kusanti Kurniawati Darmaningrum Muhammad Agus Muljanto Ramadhian Agus Triono Sudalyo Ramadhian Agus Triono Sudalyo Rama Rukmini Rukmini Yanita Hendarti Yanita Hendarti