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Gugyh Susandy
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia
Economics, Econometrics & Finance Social Sciences

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DESCRIPTIVE ANALYSIS OF THEORY AND IMPLEMENTATION OF MARKETING PLAN: PERSONAL SELLING PROGRAM (CASE STUDY AT SUBANG HOSPITAL) Gugyh Susandy; Aulia Putri Faujiah; Hanifah Zahra Ramdhani; Rini Nuraeni
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
Publisher : STIESA-PRESS

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Subang Regional Hospital is a hospital located in Subang, West Java, Indonesia. This case study was conducted to describe the situation and operational conditions of the hospital in terms of health services, infrastructure and general performance. First of all, it is important to understand the context of the Subang District Hospital in facing the challenges of health services in its region. Subang is an area that has a population of around 278?696.2 thousand people from the Central Statistics Agency and often experiences a surge in the need for health services. Therefore, Subang Regional Hospital is an important institution that is responsible for providing quality health services for the local community. This research method uses a descriptive qualitative approach to literature study, the data that has been collected will be analyzed more deeply in a qualitative descriptive manner.
PREPATION AND IMPLEMENTATION MARKETING PLAN: SOCIAL MEDIA MARKETING PROGRAM AT SUBANG HOSPITAL Gugyh Susandy; Mutqi Sopiawadi; Edi Susanto; Feti Khoerunnisa; Rizal Septiana
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
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Health promotion is a process of community empowerment through informing and influencing activities. Along with developments in time and technology, social media has developed which is considered to be an effective and efficient health promotion medium. Social media is a medium that makes it easier for people to get information about various things because social media can be easily accessed by all groups. The descriptive research method uses a qualitative approach, so the data that has been collected will be analyzed more deeply in a qualitative descriptive manner. The data will be arranged systematically and explained in words that provide a clearer picture. The results of a systematic review of this research show how effective and important the use of social media is in marketing trends in hospitals and it turns out that many hospitals in their marketing use more than one social media platform in order to influence reputation, increase trust and sharing as one of the hospital's marketing strategies.
PREPATION AND IMPLEMENTATION: MARKETING TOOLS PROGRAM (CASE STUDY AT SUBANG HOSPITAL) Gugyh Susandy; Mutqi Sopiawadi; Kevin Wahab N; R.Gerry Oktaviandie L; Raphael Rukito Beatus S.
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
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Student service in promoting hospital institutions is an initiative that combines higher education with significant social benefits. Students as agents of social change have a key role in improving the image and quality of hospital services, as well as making real contributions to society and the surrounding environment. This research aims to present a comprehensive picture of student service in promoting hospitals, the methods used, and the resulting impact. The impact of this student service is very significant. First, hospitals gain benefits in the form of improved image and reputation in society, which in turn can increase patient visits and public trust. Furthermore, the community also benefits from student service, such as increased knowledge about health, better access to health information, and support in overcoming certain health problems.
PREPARATION AND IMPLEMENTATION OF MARKETING PLAN : PODCAST PROGRAM AT SUBANG HOSPITAL Gugyh Susandy; Mutqi Sopiawandi; Gandhes Dwi Puspaningtyas; Wiwin Widiawati
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
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It is hope that the subang regional general hospital will be able to further increase the activeness of the existing hospital’s social media by routinely dessimenating information on hospital program activities and disseminating health information to the public. It is hoped that the hospital can improve its markeing management trough podcast media and maximize podcast media management so that it can attractpublic attention and can also increase the number of home social media followers. This research is only an illustration of the uss of podcast media published on instagram, therefore it is recommended for further research to carry our further research regarding the impact of podcast media on hospital performance. It is recommended that the ministry of health conduct training on managing the us of social media. Subang Hospital must further increase promotional/marketing activities regarding safe and comfortable inpatient services as long as patient/families implement health protocols, both in the internal and external environment of the hospital by utilizing electronic media owned by the RSUD (Instagram, Whatsapp Group, Facebook, Website) radio media, and other electronic media as well as through binders, leaflets, pamphlets, and banners, brochures, print media and other media).
DESCRIPTIVE STUDY OF ARABICA COFFEE BRAND MANAGEMENT STRATEGY HOFLAND AND EXPOSE COFFEE BRAND Gugyh Susandy; Ade Fitri; Iin Melanti
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
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Citra terhadap merek berhubungan dengan sikap yang berupa keyakinan dan preferensi terhadap suatu merek. Citra merek yang baik akan menarik minat konsumen untuk melakukan pembelian terhadap suatu produk. Untuk itu di perlukannya strategi merek yang benar untuk membangun citra merek yang kuat. Tujuan penelitian ini adalah untu mengetahui strategi manajemen merek pada kopi Hofland Arabica dan Expose Coffee. Metode yang digunakan dalam penelitian ini yaitu metode kualitatif. Teknik pengumpulan data yang diilakukan adalah menggunakan wawancara, dokumentasi dan observasi. Dalam penelitian ini menyatakan bahwa kopi Hofland untuk wilayah lokal masih sangat kurang, masyarakat masih sangat awam terhadap produk dari kopi Hofland ataupun kopi Hofland itu sendiri. Walaupun sudah beberapa kali mengikuti berbagai event tetapi itu belum cukup untuk menarik perhatian konsumen lokal. Namun untuk pasar Internasional kopi Hofland sudah cukup dikenal luas khususnya di benua Asia. Ini membuktikan bahwa citra merek kopi Hofland lebih kuat di Internasional. Expose Coffee memiliki permasalahan pada merek mereka yang belum kuat. Karena masih tergolong kafe baru di Kota Subang dan juga tingkat persaingan kafe yang tinggi di wilayah Subang membuat Expose Coffee masih belum diketahui banyak orang. Walaupun mengusung konsep yang menarik ala gazebo venue dan dilengkapi lampu-lampu kristal yang menggantung yang membuat kesan mewah namun itu masih belum cukup untuk menarik perhatian pelanggan.
PENYUSUNAN DAN IMPLEMENTASI RENCANA PEMASARAN: PROGRAM BRAND STORY PADA RSUD SUBANG Gugyh Susandy; Mutqi Sopiawadi; Tina Rahayu; Nabila Ocktaviani; Sintia Nuraeni; Mita Aulia Amanda; Vania Aurelian; Dhea Anastasya
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 2 (2024): February
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Salah satu indikator keberhasilan pembangunan suatu wilayah adalah keberhasilan dalam penanganan masalah - masalah kesehatan, khususnya dalam hal penyediaan sarana dan prasarana serta pelayanan kesehatan yang berkualitas dan terjangkau oleh masyarakat. Tujuan umum penelitian ini untuk mengetahui hubungan pemasaran rumah sakit dengan tingkat kunjungan pasien di RSUD Subang. Kajian ini bertujuan untuk menelaah lebih lanjut bagaimana strategi branding pada pemasaran perumahsakitan dan menilai implikasinya terhadap loyalitas jenis layanan dari konsumen. Pengaruh pada persepsi dan citra RSUD Subang: Dengan menggunakan brand story, analisis mungkin menunjukkan bahwa RSUD Subang berhasil membangun citra yang lebih positif dan humanis di mata masyarakat. Hal ini dapat membantu mengubah persepsi mereka tentang pelayanan kesehatan dan meningkatkan kepercayaan terhadap RSUD Subang. Keterlibatan masyarakat: Program storytelling dapat meningkatkan keterlibatan masyarakat dengan RSUD Subang. Menggunakan cerita-cerita nyata dari pasien, tenaga medis, atau pihak terkait lainnya dapat membuat orang merasa lebih terhubung dengan RSUD Subang dan memberikan kesempatan bagi masyarakat untuk berbagi pengalaman mereka.
STUDI DESKRIPTIF STRATEGI MANAJEMEN MEREK MIXUE ICE CREAM DAN BUKIT DEWI MANGGUNG Gugyh Susandy; Ridan Prawira Wiguna; Nisvi Nabila; Yulistia Fauziyah
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 3 (2024): Juni
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Di era milenial sekarang ini sudah banyak tempat yang menyajikan menu makanan modern seperti es krim dan banyak destinasi wisata menarik dan menyuguhkan keindahan alamnya di kota Subang pada khususnya. Namun seiring dengan kemajuan teknologi informasi dan komunikasi baik online maupun offline, beberapa penggerak desa wisata berinisiatif untuk memasarkan desa wisata di Kabupaten Subang khususnya di Subang Selatan. Salah satu destinasi wisata yang menarik adalah Bukit Dewi manggung. Dalam memasarkan Destinasi Pariwisata membutuhkan strategi pemasaran yang baik dan benar. Salah satunya harus menggunakan STP (Segmenting, Targeting, and Positioning) dan Analisis SWOT (Strengths, Weaknesses, Opportunities, dan Threats) agar pemasaran dapat berkembang dengan baik dan meningkatkan daya tarik pengunjung.
SOSIALISASI DAN PEMETAAN KELAYAKAN USAHA MIKRO KECIL MENENGAH DI KABUPATEN SUBANG Estu Widarwati; Devy Widya Apriandi; Nunik Nurmalasari; Bismantara Bismantara; Kuncorosidi Kuncorosidi; Mutqi Sopiawadi; Tigin Lugiani; Gugyh Susandy
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 3 (2024): Juni
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The level of contribution to the performance of SMEs is needed by the Subang regional government as a booster of the Subang economy, but the fact is that the contribution of MSME performance in Subang Regency has not been evenly distributed which is possible due to differences in information, knowledge, and access to capital. The Covid-19 pandemic period triggered a decline in MSME performance and an increase in the risk of bankruptcy. Business feasibility is an important point for MSMEs to decide on the choice of strategy to survive in competition. Errors in analyzing business performance can cause MSMEs to fall due to decision errors such as segment determination errors, inability to compete, and losses due to poor financial management. The practice of socialization and mapping of the business feasibility of Subang MSMEs is needed by academics, practitioners, and local governments to information on the constraints and obstacles to the performance of Subang SMEs. The implementation of socialization practices and business feasibility mapping was carried out in August 2020 with 30 randomly selected respondents in Subang Regency whose businesses have been running for at least 2 (two) years. The stages of implementing activities are the delivery of material through workshops, structured questionnaires, and feedback evaluation with quantitative, descriptive, and exploratory approaches. The results of socialization and mapping practices show the main obstacles to MSME business in Subang Regency based on rankings, namely capital, product/service marketing, human resources, and fulfillment of formal licenses. Furthermore, MSMEs in Subang Regency need assistance in improving performance to be sustainable both financially and non-financially, including the fields of marketing products/services such as digital marketing, finance in the form of simple recording and accounting, HR management through increasing employee skills and competencies according to the business field, and assistance in the formal licensing application process.
Co-Authors Ade Fitri Aulia Putri Faujiah Bismantara Bismantara Devy Widya Apriandi Dhea Anastasya Edi Susanto Estu Widarwati Feti Khoerunnisa Gandhes Dwi Puspaningtyas Hanifah Zahra Ramdhani Iin Melanti Kevin Wahab N Kuncorosidi Kuncorosidi Mita Aulia Amanda Mutqi Sopiawadi Mutqi Sopiawandi Nabila Ocktaviani Nisvi Nabila Nunik Nurmalasari R.Gerry Oktaviandie L Raphael Rukito Beatus S. Ridan Prawira Wiguna Rini Nuraeni Rizal Septiana Sintia Nuraeni Tigin Lugiani Tina Rahayu Vania Aurelian Wiwin Widiawati Yulistia Fauziyah