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All Journal Jurnal Bisnis dan Manajemen Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Vania Katherine Hermawan
Universitas Kristen Satya Wacana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Faktor Yang Mempengaruhi Keberlanjutan Minat Pengguna Dalam Menggunakan Aplikasi Mhealth Melalui Variabel Satisfaction Vania Katherine Hermawan; Eristia Lidia Paramita
Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i1.5652

Abstract

The use of internet and smartphone has evolved. The rapid growth of innovation in technology allows them to become a high-functioning service provider through many of the applications available to help out humans fulfilling their needs. People demand quick and instant service provision, including health service. Applications based on mHealth technology are made to serve that demand. This research aims to examine the effects of intervening variables such as perceived usefulness, perceived ease of use, trust in application, and satisfaction on consumers’ continuance intention to use mHealth technology. This research employs a quantitative method to assess primary data samples taken from the users of Halodoc health service application in Java. The results of this research show that the trust and perceived usefulness variables do not significantly affect consumers’ continuance usage intention. Only the perceived ease of use and satisfaction variables yield a significant impact on consumers’ continuance usage intention. Hopefully, these results can be a valuable insight for PT Media Dokter Investama to enhance their service to attract more mHealth technology users to use Halodoc. 
Trust dan Perceived Usefulness dan Pengaruhnya Terhadap Preferensi Konsumen Dalam Menggunakan E-wallet Vania Katherine Hermawan; Eristia Lidia Paramita
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 10, No 2 (2020): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v10i2.131

Abstract

The bloom of banking and fintech companies in Indonesia is marked by the rapid growth of e-wallet users in recent years. The bloom is encouraged by the government by establishing the Gerakan Nasional Non Tunai program to promote cashless society among millennials who are already familiar with cashless lifestyle. There are many factors which attract people to use e-wallet, such as trust, usefulness, and promotion. This research aims to examine the effect of trust and perceived usefulness moderated by the promotion variable on consumers’ preference towards two e-wallet brands—OVO and GoPay. This quantitative research is conducted using Likert scale. The Analysis of Variance (ANOVA) method is used to examine whether each variable has different effect in shaping consumers’ preference. The samples used in this research are active users of OVO and GoPay who are currently living in Semarang. The ANOVA results show that trust, usefulness, and promotion does not have different effect in shaping consumers’ preference. However, they do attract consumers to use e-wallet. This research might be useful to help develop better quality of e-wallet service, security, and utility and build a perfect marketing strategy for banking and fintech companies.
Co-Authors Eristia Lidia Paramita