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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen. Benefit: Jurnal Manajemen dan Bisnis DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Ekonomi dan Bisnis Jurnal Organisasi Dan Manajemen DIJB (Diponegoro International Journal of Business) International Journal of Social Science and Business International Journal of Supply Chain Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Samudra Ekonomi dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis MABIS: Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Eristia Lidia Paramita
Universitas Kristen Satya Wacana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP KEPUTUSAN PEMBELIAN KAMERA DSLR Tommi Wijaya; Eristia Lidia Paramita
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
Publisher : Jurnal Manajemen.

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Abstract

The ever-growing world of photography led to a large number of owners of DSLR cameras. The photographic community is formed. Technological progress in terms of the internet and social network Facebook gives impact on the development of photography community. The Internet empowered consumers share information easily. Consumers share their experiences through the internet, so that it affects others by using the electronic word of mouth. It is againsts buying decision on a product. This study aimed to know the influence of the electronic word of mouth on Komunitas Kamera Apa Saja (KOKAS) in Facebook groups to the decision purchase of DSLR cameras.30 respondents were done with judgement sampling techniques. The simple linear regression was used to analyze the data. The result showed that the electronic word of mouth did not affect significantly the purchase decisions of DSLR cameras. The hypothesis test results (test t) value reaches the significance of 0.063 & gt; with the R square value of 0.005 and 11.8%.
KOMUNIKASI PEMASARAN TERPADU DAN EKUITAS MEREK ALFAMART Krussell, Jehuda Ghrahito Hutomo; Paramita, Eristia Lidia
Benefit Volume 1 No.1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In past few years, retail business has significantly improved. Company needs marketing strategy to raise their competitiveness and make a good brand equity. One of these strategy that can be used is Integrated Marketing Communication. This study aimed to examine the influence of integrated marketing communication toward brand equity. This study was a quantitative study. The sample of 150 respondents were taken by using purposive sampling. The data analysis used multiple linear regression. These findings showed that dimension of integrated marketing communication consists of Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing, Interactive Marketing, and Corporate Design together influence Alfamart Brand Equity. While partially, only Sales Promotion, Personal Selling, and Corporate Design has significantly influence Alfamart Brand Equity
PRODUCT PLACEMENT ON KOREAN DRAMA AS AN EFFECTIVE TOOL FOR BRAND POSITIONING (CASE STUDY: LANEIGE) Perwitasari, Dwi Atmi; Paramita, Eristia Lidia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i1.7717

Abstract

Kemunculan Drama Korea di berbagai Negara, salah satunya Indonesia menjadi faktor meningkatnya popularitas global dan permintaan kosmetik Korea. Melalui penempatan produk dalam Drama Korea Descendants of the Sun, Laneige sebagai perusahaan kosmetik bergengsi di Korea berhasil menarik perhatian pelanggan dan menaikkan penjualan produknya. Berdasarkan fenomena tersebut, penelitian ini dilakukan untuk mengetahui efektifitas penempatan produk dalam Drama Korea bagi penempatan posisi merek Laneige di Indonesia khususnya pada area Jakarta dan Tangerang dan selanjutnya berkontribusi untuk mengidentifikasi perspektif pelanggan Indonesia tentang penempatan produk sebagai faktor kunci keberhasilan dalam hal meningkatnya keinginan pelanggan untuk membeli produk Laneige di negara ini. Data dalam penelitian ini diperoleh dengan cara membagikan kuesioner terbuka untuk memberikan kesempatan pada responden dalam memberikan pendapat diikuti dengan wawancara untuk menggali informasi secara lebih dalam. Metode yang dilakukan dalam penelitian adalah fenomenologi kualitatif dengan menggunakan teknik pengambilan sampel purposif. Sampel yang digunakan berjumlah empat informan kunci. Dalam proses analisis data, penelitian ini menggunakan metode triangulasi dan konten analisis yang kemudian membentuk proposisi dan model penelitian. Hasil dalam penelitian ini menunjukan efektifitas penempatan produk terhadap penempatan posisi merek dipengaruhi faktor kemasan produk, fungsi produk, kualitas produk, citra merek, konsep produk, kesadaran pelanggan, dan pengulangan merek. Selain itu, ditemukan faktor yang menyebabkan penempatan produk mempengaruhi keinginan pelanggan untuk membeli produk yaitu duta besar merek, kemasan produk, fungsi produk, kualitas produk dan kemunculan merek.  The emergence of Korean Drama in various countries, one of it is Indonesia becomes a factor in increasing global popularity and demand of Korean’s cosmetics. Through product placement in the Korean Drama Descendants of the Sun, Laneige as a prestigious cosmetics company in Korea managed to attract customers’ attention and increase sales of its products. Based on this phenomenon, this study was conducted to determine the effectiveness of product placement in Korean Drama for brand positioning of Laneige in Indonesia, especially in the Jakarta and Tangerang areas and subsequently contribute to identifying the perspective of Indonesian customers about product placement as a key success factor in terms of increasing customers’ willingness to buy Laneige’s products in this country. The data in this study obtained with distributing open questionnaires to give respondents the opportunity to provide opinions followed by interviews to dig deeper information. The method used in this research is qualitative phenomenology by using a purposive sampling technique. The sample used consisted of four key informants. In the process of data analysis, this study used triangulation method and content analysis which subsequently forms a research propositions and models. The results in this study indicate the effectiveness of product placement on brand positioning is influenced by product packaging, product function, product quality, brand image, product concepts, customer awareness, and brand repetition. In addition, this study found factors that cause product placement affect the customer's willingness to buy products which are brand ambassador, product packaging, product functions, product quality and brand appearance.
The Determinants of Purchasing Decisions: The Case of Snack Products Paramita, Eristia Lidia; Sanjaya, Wahyuni Ratna
Jurnal Organisasi dan Manajemen Vol. 16 No. 1 (2020)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.008 KB) | DOI: 10.33830/jom.v16i1.822.2020

Abstract

Parents’ decisions to buy snacks are likely influenced by packaging designs, the colors of the snack packagings, and their children. Children are unique influencers because they cannot afford to buy snacks they desire, but they can influence and even direct their parents to buy the desired snacks. In this article, I investigate how snack packaging designs and colors attract consumers’ attention and affect their purchasing decisions. In particular, this study seeks to analyze the effects of snack packaging design and snack packaging color on parents’ purchasing decisions. The data was generated by using questionnaires that asked 90 parents who have children aged 4-7 years old. Findings. The Study demonstrate that snack packaging designs and colors affect parents’ purchasing decisions.
YOUNG CONSUMERS’ GREEN PURCHASING BEHAVIOR: THE INFLUENCE OF ENVIRONMENTAL AWARENESS AND GREEN MARKETING Warmadewa, Dimas Yudhayana; Paramita, Eristia Lidia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3024

Abstract

The increase in the amount of waste is highlighting a fairly high problem in Indonesia nowadays. With the awareness of this problem, many manufacturers have started to create environmentally friendly products such as stainless steel straws. The stainless steel straw is quite a breakthrough to start the market using a green marketing strategy. This study aims to determine the effect of environmental awareness and green marketing on purchasing decisions of young consumers on stainless steel straws. The approach used in this research was quantitative. The populations in this study were students who have used stainless steel straws. There were 345 respondents. The purposive sampling technique was used to obtain data, with criteria: 1) ever bought a stainless steel straw; (2) 18-22 years old. The data analysis was multiple linear analysis test. The results of this study indicated that environmental awareness has no effect on purchasing decisions, while green marketing has an effect on purchasing decisions. Keywords : Environmental awareness, green marketing, purchasing decisions, young consumers
Faktor Yang Mempengaruhi Keberlanjutan Minat Pengguna Dalam Menggunakan Aplikasi Mhealth Melalui Variabel Satisfaction Vania Katherine Hermawan; Eristia Lidia Paramita
Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i1.5652

Abstract

The use of internet and smartphone has evolved. The rapid growth of innovation in technology allows them to become a high-functioning service provider through many of the applications available to help out humans fulfilling their needs. People demand quick and instant service provision, including health service. Applications based on mHealth technology are made to serve that demand. This research aims to examine the effects of intervening variables such as perceived usefulness, perceived ease of use, trust in application, and satisfaction on consumers’ continuance intention to use mHealth technology. This research employs a quantitative method to assess primary data samples taken from the users of Halodoc health service application in Java. The results of this research show that the trust and perceived usefulness variables do not significantly affect consumers’ continuance usage intention. Only the perceived ease of use and satisfaction variables yield a significant impact on consumers’ continuance usage intention. Hopefully, these results can be a valuable insight for PT Media Dokter Investama to enhance their service to attract more mHealth technology users to use Halodoc. 
Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision Adinda Nur Annissa; Eristia Lidia Paramita
Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i1.5413

Abstract

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 
Penerapan Strategi Diskriminasi Harga Pada Produk Agrikultur (Studi Kasus Pada Penjual Tanaman Hias di Dusun Dukuh, Desa Kopeng, Kec. Getasan, Kab. Semarang) Eristia Lidia Paramita; Hana Febri Wahyuningtyas
Jurnal Pemasaran Kompetitif Vol 3, No 3 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i3.4663

Abstract

Penelitian ini bertujuan untuk mendeskripsikan penerapan strategi diskriminasi harga yang dilakukan penjual tanaman hias di Dusun Dukuh, Desa Kopeng, Kecamatan Getasan, Kabupaten Semarang. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif dan teknik analisis yang digunakan adalah content analysis dan triangulasi sumber. Terdapat lima narasumber kunci dalam penelitian ini, yang semuanya merupakan penjual tanaman hias di Dukuh, Kopeng. Hasil penelitian ini menunjukkan bahwa penjual tanaman hias telah menerapkan tiga tingkatan diskriminasi harga, yaitu dikriminasi harga tingkat satu, diskriminasi harga tingkat dua, diskriminasi harga tingkat tiga, namun terdapat satu tahapan diskriminasi harga yang belum dilakukan, yaitu membagi target market kedalam segmen yang lebih kecil. Meskipun terdapat tahapan yang belum dilakukan penjual, strategi diskriminasi harga ini tetap berjalan baik dan masih terus berdampak pada keuntungan ekonomis hingga sekarang
PENGARUH PERSEPSI KEINFORMATIFAN, HARGA, KEGUNAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT PEMBELIAN ULANG KONSUMEN GO-FOOD Elrio Purnomo Hidayat; Eristia Lidia Paramita
E-Jurnal Manajemen Vol 10 No 8 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2021.v10.i08.p05

Abstract

Pesatnya perkembangan teknologi mengubah perindustrian dunia menjadi semakin futuristik. Dunia industri yang semakin maju menuntut perusahaan untuk berkomitmen dalam upaya memuaskan konsumen. Kepuasan konsumen berperan penting dalam terwujudnya minat pembelian ulang. Studi ini bertujuan untuk mendeskripsikan pengaruh empat faktor persepsi penting terhadap minat beli ulang melalui kepuasan konsumen pada aplikasi Go-Food. Pengumpulan data dilakukan menggunakan kuesioner secara online dengan jumlah sampel sebanyak 200 responden. Teknik analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil dari penelitian ini menunjukan bahwa persepsi harga dan persepsi kegunaan berpengaruh signifikan terhadap kepuasan konsumen, sedangkan persepsi keinformatifan dan persepsi kemudahan tidak berpengaruh signifikan. Kata kunci: Persepsi Keinformatifan; Persepsi Harga; TAM; Kepuasan Konsumen; Minat Pembelian Ulang
Gaya Pengambilan Keputusan pada Konsumen Pria Generasi Y untuk Produk Fashion Casual yang Dibeli di Toko [Decision-making Styles of Male Generation Y Consumers of Casual Fashion Products Purchased at Stores] Julia Tri Purnomowati; Eristia Lidia Paramita
DeReMa (Development Research of Management): Jurnal Manajemen Vol 13, No 1 (2018): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v13i1.613

Abstract

Shopping activity is linked to the identity of consumers who were born between 1977-1994 or called Generation Y. Generation Y itself is described as a generation that pays attention to appearance and style. Therefore, Generation Y are potential consumers. For Generation Y, shopping activity is no longer viewed as a simple act but seems to be more entertainment oriented. Therefore, marketers need to use different approaches to market to Generation Y consumers. To be able to determine which approaches work best with the Generation Y consumers market, marketers have to know what type of decision-making style is used by the consumers. By using descriptive statistics, this research wants to know what decision-making style is used in store by the male Generation Y on fashion casual products. This study uses Purposive sampling and Snowball sampling techniques with 180 males in Satya Wacana Christian University Salatiga as respondents. Overall, the results shows that male consumers of Generation Y used the Perfectionistic decision-making style. It is estimated that respondents demonstrate sports-oriented characteristics rather than socially-driven ones. Bahasa Indonesia Abstrak: Kegiatan berbelanja identik dengan konsumen yang lahir pada tahun 1977-1994 atau disebut Generasi Y. Generasi Y sendiri digambarkan sebagai Generasi yang memperhatikan penampilan dan gaya berpakaian, sehingga Generasi Y merupakan konsumen potensial. Bagi Generasi Y, kegiatan berbelanja tidak lagi dianggap sebagai tindakan sederhana, melainkan tindakan yang berorientasi untuk hiburan. Untuk itu, pemasar pada kelompok ini membutuhkan pendekatan yang berbeda dalam menggarap pasar konsumen Generasi Y. Untuk dapat menentukan pendekatan dalam menggarap pasar konsumen Generasi Y, pemasar perlu mengetahui gaya keputusan pembelian seperti apa yang dilakukan oleh konsumen Generasi Y. Dengan menggunakan statistik deskriptif, penelitian ini ingin mengetahui bagaimana gaya pengambilan keputusan pada konsumen pria Generasi Y untuk produk fashion casual yang dibeli di toko. Dengan menggunakan teknik Purposive sampling dan Snowball sampling, 180 pria di Universitas Kristen Satya Wacana Salatiga menjadi responden dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa secara keseluruhan konsumen pria Generasi Y menggunakan Gaya Perfeksionis dalam melakukan keputusan pembelian terhadap produk fashion casual. Hal tersebut memunculkan dugaan bahwa responden cenderung memiliki karakteristik sports-oriented dibandingkan dengan socially driven.
Co-Authors Adinda Nur Annissa Dianti, Nia Resti Elrio Purnomo Hidayat Fahma Rindha Purba Gea Stephani Hana Febri Wahyuningtyas Hasna Sanidewi Ika Aprilia Saputri Jehuda Ghrahito Hutomo Krussell, Jehuda Ghrahito Hutomo John J.O.I. Ihalauw John J.O.I. Ihalauw Julia Tri Purnomowati Kwee Nadia Vercellia King Melvina Adeline Tjokrosoeharto Perwitasari, Dwi Atmi Puput Alvhyona Pinto Rosvania Jouzanda Kathlya Sanjaya, Wahyuni Ratna Siauw Gabriella Tiffany Wijaya Stefianus Febrianto Tommi Wijaya Tommi Wijaya Vania Katherine Hermawan Veliana Angela Vercellia King, Kwee Nadia Vicka Onthoni Warmadewa, Dimas Yudhayana William.s Wijaya Yusepaldo Pasharibu