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Edwar M Nur

Fakultas Ekonomi Universitas Abulyatama

Author-ID : 2428306

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Kualitas Jasa, Harga dan Pengaruhnya Terhadap Kepuasan Pelanggan Edwar M Nur; Chairul Ichsan
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 2, No 1 (2018): April 2018
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

This business emerged in response to the demands of people who wanted an efficient form of time-care business. The need for auto repair shops and car salon in one roof has increased. Therefore the market potential of this field of business is very large. The purpose of this study is to determine the effect of service quality and price simultaneously on customer satisfaction of Sehat Workshop in Banda Aceh, to know the effect of service quality partially on customer satisfaction of Sehat Workshop in Banda Aceh and to know the effect of price partially on customer satisfaction Sehat Workshop in Banda Aceh . This research was conducted at Sehat workshop branch of Banda Aceh which is located at P.Nyak Makam Street. No.167. Lambhuk Kota Banda Aceh, while the object of this study is about the quality of service and customer satisfaction using the service of Sehat Workshop Banda Aceh, with the number of respondents as many as 150 people. The results showed that the quality of services and prices together significantly affect the satisfaction of consumers Sehat Workshop in Banda Aceh, then the quality of service products from the Sehat Workshop individually significantly affect the satisfaction of consumers of service users Sehat Workshop Banda Aceh and individually prices given by Sehat Workshop individually have an effect on significantly to customer satisfaction of service user of Sehat Workshop of Banda Aceh.

ANALISIS TINGKAT KEPUASAN NASABAH TERHADAP PELAYANAN ACCOUNT OFFICER PADA PROSES PERKREDITAN PT. BANK RAKYAT INDONESIA KANTOR CABANG SIGLI Yuliana Yuliana; Bukhari Usman; Edwar M Nur; Rahmi Fitri Rizki
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

AbstractA company that performs well will always pay attention to the sustainability of its business. One of them is by carrying out continuous improvement with the aim of satisfying consumers or customers. The large number of banking companies in Indonesia has resulted in increasingly high competition, but only quality banks have survived to continue operating. The purpose of this study was to determine the extent of customer satisfaction with AO services at the Sigli branch of PT. BRRI in terms of five service dimensions, namely Reliability, Responsiveness, Assurance, Empathy, and Tangible. The sample in this study were 37 respondents. Data were analyzed using the Importance Performance Analysis (IPA) method. Service quality attributes that are considered important in determining customer satisfaction at the BRI Bank BRI branch are as many as 15 attributes. The results of the calculation of the level of customer satisfaction with AO services amounted to 92.73% of customers feeling satisfied with the service. The highest level of customer satisfaction lies in the professionalism attribute of AO services with a percentage of conformity level of 99.35%. While the lowest customer satisfaction lies in the good impression attribute given by AO to customers with a percentage of conformity level of 80.81%. KeywordsCustomer Satisfaction Level, and Accout Officer Service

PENGARUH RELATIONSHIP MARKETING DAN KEUNGGULAN PRODUK TERHADAP KESETIAAN NASABAH PADA PT.BANK SYARIAH MANDIRI CABANG BANDA ACEH Yuliana Yuliana; Edwar M Nur; Reza Juanda; Sri Wahyu Yusni
Jurnal Manajemen Inovasi Vol 9, No 2 (2018): Jurnal Manajemen Inovasi: Oktober 2018
Publisher : Departemen Manajemen, Universitas Syiah Kuala

The purpose of this study was to determine the effect of Relationship Marketing on Customer’s loyalty at PT. Bank Syariah Mandiri Banda Aceh Branch as well as simultaneously determine the effect of Relationship Marketing and Product Excellence on Costumer’s loyalty at PT. Bank Syariah Mandiri Banda Aceh Branch. This study was conducted at PT. Bank Syariah Mandiri Banda Aceh Branch which is located on Jalan Dipenogoro Banda Aceh. Then total subject of tis study was 150 respondents. The data that has fulfilled the test of validity, reliability and classical test are then processed so that the regression equation resulted as follows: Y = 2.020 + 0.185x1 + 0.177X2 + eThe result of the study showed that the relation between customer’s loyalty and product excellence altogether have a significant effect on customer’s loyalty at PT. Bank Syariah Mandiri Banda Aceh Branch with obtained Fcount of 23,361, while F table at a significant level of α = 5% was 2,666, then the result of this study also proved that individual client has a significant effect on customer’s loyalty at PT. Bank Syariah Mandiri Banda Branch Aceh with a regression coefficient of 0.185. The result of the study also proved that the superiority of the products provided by PT. Bank Syariah Mandiri Banda Aceh Branch individually has a significant effect on customer’s loyalty at PT. Bank Syariah Mandiri Banda Aceh Branch with a regression coefficient of 0.177. After conducting this research, PT. Bank Syariah Mandiri Banda Aceh Branch is very popular amongst the society, therefore it should have been able to improve their services to customers, so that customers become satisfied with the provided services. KeywordsRelationship Marketing, Product Excellence and Customer Loyalty

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