Article Per Year (5 Year)
p-Index From 2020 - 2025
2.551
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Terapan Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Syntax Idea Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bina Bangsa Ekonomika Jurnal Riset Akuntansi dan Bisnis Indonesia
Uswatun Chasanah
STIE Widya Wiwaha
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Bina Bangsa Ekonomika

 1 
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Maulidia Adinda Pramesti; Uswatun Chasanah
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.741 KB) | DOI: 10.46306/jbbe.v14i2.76

Abstract

This research aims to find out product quality and price to customer loyalty with consumer satisfaction as a mediation variable at Pondok Bakaran Giwangan Yogyakarta. Quantitative research, the data used is primary and secondary data with a sample of consumers who have bought (at least 1 time) the food and beverage menu of Pondok Bakaran Giwangan Yogyakarta amounting to 100 samples. Purposive sampling technique. The data analysis technique in this study is Partial Least Square using the SmartPLS 3.3.3 application. The results of this study showed that: (1) Product quality had a positive effect on consumer satisfaction with a significance value of 0.019 <0.05 (2) Product quality had no positive effect on consumer loyalty with a significance value of 0.127 >0.05 (3) Price had no positive effect on consumer satisfaction with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 10.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with significance value of 0.068 >0 0.162 >0.05 (5) Consumer satisfaction positively affects consumer loyalty 0.014 <0.05 (6) consumer satisfaction does not mediate the effect of product quality on consumer loyalty with a significance value of 0.127 >0.05 (7) consumer satisfaction does not mediate the effect of price on consumer loyalty with a significance value of 0.119 >0.05. The results of the calculation of the value of R2  consumer satisfaction 0.238 and consumer loyalty 0.299.
Co-Authors Agus Purwoko Anas Hidayat, Anas Dewa Brata Gilang SP Dita Wahyu Saputra Feza Grenia Ghifari Yuristiadhi Masyhari Makhasi Gita Prihatiningtyas Imas Rizki Amalia Kinanthi Mathori, Muhammad Maulidia Adinda Pramesti Muhamad Mathori Pandu Kusuma Jati Siti Zulqoidah Syaifullah Chairman Olways Affandi Wismandari Harimurti Yunita Fitri Wahyuningtyas