Articles
<![CDATA[COMPETITIVE STRATEGY OF DESA PURI SYARIAH HOTEL IN THE CONTESTATION OF HALAL ACCOMMODATION SERVICE IN YOGYAKARTA ]]>
<![CDATA[Ghifari Yuristiadhi Masyhari Makhasi]]>;
<![CDATA[Uswatun Chasanah]]>
<![CDATA[ Jurnal Bisnis Terapan Vol. 2 No. 02 (2018): Jurnal Bisnis Terapan ]]>
Publisher : <![CDATA[Politeknik Ubaya ]]>
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DOI: 10.24123/jbt.v2i02.1605
<![CDATA[This research wanted to know the competitive strategy chosen by Desa Puri Syariah Hotel to face competition in sharia accommodation industry in order to achieve company goals and objectives. The design of this research is descriptive qualitative. The subjects or informants taken in this study were determined by purposive procedures. The data collection of this research is by deep interview. The conclusion of this research is with competitive strategy that applied, Desa Puri Syariah Hotel able to survive in the syariah accommodation business competition in Yogyakarta. Desa Puri Syariah Hotel can withstand the overall cost advantages that appear from the selling price of its rooms far below its competitors, the differentiation that trying to build compared to other sharia hotels is the familial relationships that management trying to build to its customers, and focus on providing halal service, Muslim niche market, and online marketing.]]>
<![CDATA[PENGARUH IKLAN LAYANAN MASYARAKAT TERHADAP SIKAP DENGAN DISONANSI KOGNITIF SEBAGAI PEMODERASI ]]>
<![CDATA[Uswatun Chasanah]]>;
<![CDATA[Muhamad Mathori]]>
<![CDATA[ Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 7 No 1 (2020): Jurnal Riset Manajemen ]]>
Publisher : <![CDATA[Program Magister Manajemen STIE Widya Wiwaha Yogyakarta ]]>
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DOI: 10.32477/jrm.v7i1.185
<![CDATA[This study analyzes the effect of public service ads on the attitudes of students with cognitive dissonance (Cognitive Dissonance) as moderating in the city of Yogyakarta. This study took a sample of students in the city of Yogyakarta from Diploma to S3. Samples were distributed to 250 respondents, but only 223 were processed. The sampling method using a non-probability sampling approach was purposive sampling. Before the data analysis is performed first, the validity and reliability test is performed, in the validity test two approaches are used, namely using Pearson’s Coefficient Correlation and Confirmatory Factor Analysis (CFA). ILM3 and CD1 are invalid, the rest are valid, while the validity with CFA found three invalid statement items namely ILM2, CD1, CD2 and the rest are all valid. ILM reliability tests are all reliable above 0.6. This study uses multiple regression analysis with the help of the SPSS series 23 program, the results of multiple regression shows there is an influence of Public Service Advertising (PSA) on Student Attitudes (SK), while Cognitive Dissonance does not significantly affect the relationship between Public Service Adverts and Student Attitudes. For hypothesis testing only the first hypothesis is proven, the other hypotheses are not proven.]]>
<![CDATA[PENGARUH KEPUASAN KERJA TERHADAP TURNOVER INTENTION YANG DIMEDIASI OLEH WORKPLACE INCIVILITY ]]>
<![CDATA[Uswatun Chasanah]]>;
<![CDATA[Dita Wahyu Saputra]]>
<![CDATA[ Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 29 No 2 (2021): JURNAL KAJIAN BISNIS ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha ]]>
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DOI: 10.32477/jkb.v29i2.241
<![CDATA[The purpose of this study is to examine the effect of job satisfaction on turnover intention mediated by workplace incivility. Workplace incivility is uses as an intervening variable. This study uses a path analysis approach to determine the relationship between variables, namely, job satisfaction, workplace incivility and also turnover intention. The population in this study were coffee shop employees. The method of data collection is done by a survey through a questionnaire with a Likert scale measurement. The number of samples of 100 respondents using non-probability sampling with purposive sampling method. The validity test shows all valid variables and Cornbach's Alpha reliability tests are all reliable. The results of the research questions have been proven correct. Job satisfaction is a positive effect on turnover intention which is mediated by workplace incivility. Kata kunci: Job Satisfaction, Workplace Incivility, Turnover Intention]]>
<![CDATA[PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA AGROWISATA PULESARI, SLEMAN, DIY ]]>
<![CDATA[Pandu Kusuma Jati]]>;
<![CDATA[Uswatun Chasanah]]>;
<![CDATA[Anas Hidayat]]>
<![CDATA[ Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha ]]>
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DOI: 10.32477/jkb.v30i1.282
<![CDATA[The goal of this research was to discover the impact of product quality and service quality on loyalty and customer satisfaction. Product quality and service quality are the independent variabels which influence user loyalty in an integrated manner. The researchers employed an intervening variable which is customer satisfaction. This study used a questionnaire survey for carrying out the data of research. Simple random sampling was used as a technique for determining of 275 respondents as the number of samples in this research. The researchers employed Path Analysis as the analysis method in this study. The SPSS Version 23.00 was used as tool for testing the data. Based on Kolmogorov-Smirnov test, all data were normally distributed as the results of the normality test conducted. Meanwhile, the items in all variables are valid based on the results of Pearson Correlation as the validity test and the researchers employed the Cronbach's Alfa test for testing the reliability whose values are seen. There are three tests for testing the hypothesis such as t-test, F test, and R Square in this study. The results show that all are accepted. Customer loyalty and customer satisfaction are affected by product quality and service quality. And, the effect of service quality and product quality on consumer loyalty is also proven mediated by customer satisfaction]]>
<![CDATA[IMPULSIVE BUYING: KAJIAN PROMOSI PENJUALAN, GAYA HIDUP, DAN NORMA SUBYEKTIF PADA MARKETPLACE DI YOGYAKARTA ]]>
<![CDATA[Uswatun Chasanah]]>;
<![CDATA[Muhammad Mathori]]>
<![CDATA[ JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 12 No 2 (2021): Jurnal Riset Manajemen Sains Indonesia ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/JRMSI.012.2.03
<![CDATA[Norma subjektif, gaya hidup, promosi penjualan, dan pembelian impulsif dikaji dalam penelitian ini. Responden di Yogyakarta berjumlah 100 siswa untuk pengumpulan data menggunakan metode survei. Peneliti menganalisis data menggunakan analisis SEM dengan aplikasi PLS. Reliabilitas komposit, validitas diskriminan, dan validitas konvergen adalah tiga kriteria yang dievaluasi sebagai indikator reflektif sebagai evaluasi model luar (model pengukuran). Validitas seluruh konstruk dapat ditunjukkan pada hasil discriminant validity dan convergent validity dimana composite reliability menunjukkan bahwa semua konstruk memiliki nilai composite relaibity > 0.70 dan nilai outer loading dan nilai AVE > 0.70. Jika tidak, tidak semuanya terbukti dari ketiga hipotesis yang diajukan. Dalam penelitian ini, pembelian impulsif dipengaruhi secara signifikan oleh promosi penjualan dan gaya hidup, tetapi norma subjektif tidak terbukti sebagai moderator.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Maulidia Adinda Pramesti]]>;
<![CDATA[Uswatun Chasanah]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v14i2.76
<![CDATA[This research aims to find out product quality and price to customer loyalty with consumer satisfaction as a mediation variable at Pondok Bakaran Giwangan Yogyakarta. Quantitative research, the data used is primary and secondary data with a sample of consumers who have bought (at least 1 time) the food and beverage menu of Pondok Bakaran Giwangan Yogyakarta amounting to 100 samples. Purposive sampling technique. The data analysis technique in this study is Partial Least Square using the SmartPLS 3.3.3 application. The results of this study showed that: (1) Product quality had a positive effect on consumer satisfaction with a significance value of 0.019 <0.05 (2) Product quality had no positive effect on consumer loyalty with a significance value of 0.127 >0.05 (3) Price had no positive effect on consumer satisfaction with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 10.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with a significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with significance value of 0.068 >0.05 (4) Price had no positive effect on consumer loyalty with significance value of 0.068 >0 0.162 >0.05 (5) Consumer satisfaction positively affects consumer loyalty 0.014 <0.05 (6) consumer satisfaction does not mediate the effect of product quality on consumer loyalty with a significance value of 0.127 >0.05 (7) consumer satisfaction does not mediate the effect of price on consumer loyalty with a significance value of 0.119 >0.05. The results of the calculation of the value of R2 consumer satisfaction 0.238 and consumer loyalty 0.299.]]>
<![CDATA[PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI BLANCO COFFEE YOGYAKARTA ]]>
<![CDATA[Uswatun Chasanah]]>;
<![CDATA[Gita Prihatiningtyas]]>
<![CDATA[ Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 9 No 2 (2022): Jurnal Riset Manajemen ]]>
Publisher : <![CDATA[Program Magister Manajemen STIE Widya Wiwaha Yogyakarta ]]>
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DOI: 10.32477/jrm.v9i2.369
<![CDATA[The point of overall study was to determine the impact of marketing mix on consumer purchasing decisions at Blanco Coffee Yogyakarta. The sort of investigation employed was descriptive quantitative and employs the survey strategy. The people surveyed included Blanco Coffee Yogyakarta customers. Its sampling method entails non-probability procedures, i.e., incidental sampling, including a representative of 100 individuals. Data analysis methods use multiple linear regression with assistance of large - scale application software SPSS 23. The investigation 's findings revealed that sample t - test could be used to identify two consecutive independent variables which have a substantial impact on the purchase decision, particularly regarding product and physical evidence, whereas the variables which do not possess a substantial impact on this same purchase decision are process, people, promotion, place, and price. At the same time, overall marketing mix does have a considerable impact on purchasing decisions having valuation F (5,214) > F-table (2,11). According to the findings of the study, overall marketing mix does have a 23 percent impact upon purchasing decisions, whereas the additional 77 percent is regulated by several other elements.]]>
<![CDATA[ANALISIS PEMANFAATAN TUNJANGAN PROFESI GURU BERDASARKAN PERATURAN MENTERI PENDIDIKAN DAN KEBUDAYAAN REPUBLIK INDONESIA NOMOR 19 TAHUN 2019 ]]>
<![CDATA[Wismandari Harimurti]]>;
<![CDATA[Uswatun Chasanah]]>;
<![CDATA[Muhammad Mathori]]>
<![CDATA[ Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 1 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha ]]>
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DOI: 10.32477/jrabi.v1i1.319
<![CDATA[Teacher Professional Allowances are given to teachers who have an educator certificate as an appreciation for their professionalism. The allowance is to raise their dignity dan increase their competence dan finance professional development. This study aims to analyze the use of PNSD Teacher Professional Allowance that occurs in SMAN 1 Patuk Gunungkidul dan analyze how PNSD Teacher Professional Teacher Allowance should be used. The research method used was a qualitative case study. Informants in this study were 25 PNSD teachers who had received the teacher professional allowance. Data collection techniques were carried out by using interviews, documentation dan triangulation, while data analysis techniques used data collection, data reduction, data presentation, descriptive data analysis dan verification dan data validation. The results showed that the use of PNSD teacher profession allowances that occurred did not meet the Permendikbud target number 19 of 2019, where most of the allowances were used to meet family needs including daily needs, education dan travel as well as renovation dan purchase of motorbikes or cars. The use of professional allowances that should be in accordance with Permendikbud No. 19 of 2019, namely most teachers have participated in seminars or workshops, subscribed to newspapers dan Wi-Fi to look for teaching materials, making teaching materials dan buying teaching support tools. They used their allowances to provide social assistance in the community dan schools by giving gifts or rewards to high-achieving students, giving funds to people who have died or are ill dan participating in social funding in schools dan the environment. They also buy books that are relevant in teaching dan teaching activities develop learning material with educational books.]]>
<![CDATA[Upaya Peningkatan Kinerja Perawat Puskesmas Kandangan Kabupaten Temanggung ]]>
<![CDATA[Agus Purwoko]]>;
<![CDATA[Uswatun Chasanah]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v5i1.3859
<![CDATA[Penelitian ini dilakukan sebagai upaya untuk meningkatkan kinerja perawat di Puskesmas Kandangan Kabupaten Temanggung. Penelitian dilaksanakan pada bulan September-November 2023. Jenis penelitian ini adalah deskriptif kualitatif. Pengumpulan data wawancara dan observasi. Analisis data Model Miles & Huberman. Hasil penelitian menunjukkan bahwa: 1) Kinerja perawat di Puskesmas Kandangan belum memenuhi target dikarenakan: kebutuhan tenaga keperawatan masih kurang dan belum memenuhi standar pelayanan minimal (SPM), tunjangan kinerja perawat dan dana operasional pelayanan keperawatan tidak sesuai dengan beban kerja perawat, sarana prasarana alat kesehatan juga masih kurang memadai, ada perawat yang dimutasi, penanganan pasien terlalu lama, kurang cekatan dan kurang ramah. 2) Upaya untuk meningkatkan kinerja perawat di Puskesmas Kandangan Kabupaten Temanggung yaitu: melakukan koordinasi dengan instansi terkait BKD tarutam untuk menambah tenaga keperawatan, meningkatkan tunjangan kinerja perawat dan dana operasional pelayanan keperawatan sesuai dengan beban kerjanya, meningkatkan sarana dan prasarana alat kesehatan yang lebih baik, melakukan koordinasi dengan instansi terkait untuk mengurangi perawat yang terkena mutasi, meningkatkan penanganan pasien dengan cepat, cekatan dan ramah.]]>
<![CDATA[Strategi Digital Marketing Livin’ By Mandiri dalam Meningkatkan Nasabah (Bank Mandiri Yogyakarta) ]]>
<![CDATA[Imas Rizki Amalia Kinanthi]]>;
<![CDATA[Uswatun Chasanah]]>
<![CDATA[ Syntax Idea 2012-2030 ]]>
Publisher : <![CDATA[Ridwan Institute ]]>
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DOI: 10.46799/syntax-idea.v5i11.2706
<![CDATA[Bank Mandiri Yogyakarta faces challenges in expanding its customer base and increasing the loyalty of existing customers. Therefore, Bank Mandiri Yogyakarta decided to use a digital marketing strategy to reach more customers and strengthen relationships with existing customers. to provide an understanding of the Livin' by Mandiri digital marketing strategy and how this strategy can help Bank Mandiri Yogyakarta increase the number of customers and strengthen relationships with existing customers. The results of this research provide information about various ways to market products or brands through digital information technology and provide solutions to overcome the obstacles faced by Bank Mandiri Yogyakarta in the process of implementing digital marketing. The research method used in this PDF is a qualitative research method. The data collection technique used in this research is interviews with several parties, namely Bank Mandiri Yogyakarta employees who have an understanding of digital marketing, namely customer service officers (CSO) and customer service representatives (CSR), as well as documentation in the form of archives obtained through literature and websites. related to Bank Mandiri's marketing strategy. In this research, triangulation was carried out by combining primary data and secondary data obtained through interviews and literature study. The implication of this research is that the banking industry in Indonesia can utilize the Livin' by Mandiri digital marketing strategy as an example to develop a more effective and efficient marketing strategy. Apart from that, this research can also help the banking industry in Indonesia to understand more deeply the importance of using digital information technology in marketing products or brands.]]>
