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Uswatun Chasanah
STIE Widya Wiwaha
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI BLANCO COFFEE YOGYAKARTA Uswatun Chasanah; Gita Prihatiningtyas
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 9 No. 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.369

Abstract

The point of overall study was to determine the impact of marketing mix on consumer purchasing decisions at Blanco Coffee Yogyakarta. The sort of investigation employed was descriptive quantitative and employs the survey strategy. The people surveyed included Blanco Coffee Yogyakarta customers. Its sampling method entails non-probability procedures, i.e., incidental sampling, including a representative of 100 individuals. Data analysis methods use multiple linear regression with assistance of large - scale application software SPSS 23. The investigation findings revealed that sample t - test could be used to identify two consecutive independent variables which have a substantial impact on the purchase decision, particularly regarding product and physical evidence, whereas the variables which do not possess a substantial impact on this same purchase decision are process, people, promotion, place, and price. At the same time, overall marketing mix does have a considerable impact on purchasing decisions having valuation F(5,214) greather than F-table(2,11). According to the findings of the study, overall marketing mix does have a 23 percent impact upon purchasing decisions, whereas the additional 77 percent is regulated by several other elements.
PENGARUH DISEMINASI PERPAJAKAN DAN MUTU LAYANAN TAX TERHADAP KINERJA PELAYANAN KANTOR PELAYANAN PAJAK DENGAN KEPATUHAN WAJIB PAJAK SEBAGAI VARIABEL INTERVENING Uswatun Chasanah; Yunita Fitri Wahyuningtyas; Syaifullah Chairman Olways Affandi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 10 No. 1 (2023): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v10i1.580

Abstract

This research discusses the effect of tax socialization and the quality of tax services on the service performance of the Small Tax Office (Kantor Pelayanan Pajak Pratama) with taxpayer compliance as an intervening variable. This research was conducted at Kantor Pelayanan Pajak (KPP) Pratama Yogyakarta. The population in this research were taxpayers registered at the KPP Pratama Yogyakarta before 2021, which recorded as much as 152,834. The number of samples in this research was calculated by Slovin formula and determined based on the purposive sampling method. The data used in this research is primary data obtained through an online questionnaire of 100 respondents. This research has been done through Structural Equation Model (SEM) with Partial Least Square (PLS) approach using SmartPLS ver. 3.3.3 for Windows software. The results of this research show that tax socialization has a positive and significant effect on taxpayer compliance and service performance. The quality of tax services also has a positive and significant effect on service performance but does not affect taxpayer compliance. Furthermore, as an intervening variable, taxpayer compliance is statistically qualified to mediate the effect of tax socialization on service performance but fails to mediate the effect of service quality on service performance.
PENGARUH KEPUASAN KERJA TERHADAP TURNOVER INTENTION YANG DIMEDIASI OLEH WORKPLACE INCIVILITY Uswatun Chasanah; Dita Wahyu Saputra
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 29 No 2 (2021): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v29i2.241

Abstract

The purpose of this study is to examine the effect of job satisfaction on turnover intention mediated by workplace incivility. Workplace incivility is uses as an intervening variable. This study uses a path analysis approach to determine the relationship between variables, namely, job satisfaction, workplace incivility and also turnover intention. The population in this study were coffee shop employees. The method of data collection is done by a survey through a questionnaire with a Likert scale measurement. The number of samples of 100 respondents using non-probability sampling with purposive sampling method. The validity test shows all valid variables and Cornbach Alpha reliability tests are all reliable. The results of the research questions have been proven correct. Job satisfaction is a positive effect on turnover intention which is mediated by workplace incivility. Kata kunci: Job Satisfaction, Workplace Incivility, Turnover Intention
PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA AGROWISATA PULESARI, SLEMAN, DIY Pandu Kusuma Jati; Uswatun Chasanah; Anas Hidayat
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v30i1.282

Abstract

The goal of this research was to discover the impact of product quality and service quality on loyalty and customer satisfaction. Product quality and service quality are the independent variabels which influence user loyalty in an integrated manner. The researchers employed an intervening variable which is customer satisfaction. This study used a questionnaire survey for carrying out the data of research. Simple random sampling was used as a technique for determining of 275 respondents as the number of samples in this research. The researchers employed Path Analysis as the analysis method in this study. The SPSS Version 23.00 was used as tool for testing the data. Based on Kolmogorov-Smirnov test, all data were normally distributed as the results of the normality test conducted. Meanwhile, the items in all variables are valid based on the results of Pearson Correlation as the validity test and the researchers employed the Cronbach Alfa test for testing the reliability whose values are seen. There are three tests for testing the hypothesis such as t-test, F test, and R Square in this study. The results show that all are accepted. Customer loyalty and customer satisfaction are affected by product quality and service quality. And, the effect of service quality and product quality on consumer loyalty is also proven mediated by customer satisfaction
ANALISIS PEMANFAATAN TUNJANGAN PROFESI GURU BERDASARKAN PERATURAN MENTERI PENDIDIKAN DAN KEBUDAYAAN REPUBLIK INDONESIA NOMOR 19 TAHUN 2019: STUDI KASUS DI SMAN 1 PATUK GUNUNGKIDUL Wismandari Harimurti; Uswatun Chasanah; Muhammad Mathori
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 1 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v1i1.319

Abstract

Teacher Professional Allowances are given to teachers who have an educator certificate as an appreciation for their professionalism. The allowance is to raise their dignity dan increase their competence dan finance professional development. This study aims to analyze the use of PNSD Teacher Professional Allowance that occurs in SMAN 1 Patuk Gunungkidul dan analyze how PNSD Teacher Professional Teacher Allowance should be used.The research method used was a qualitative case study. Informants in this study were 25 PNSD teachers who had received the teacher professional allowance. Data collection techniques were carried out by using interviews, documentation dan triangulation, while data analysis techniques used data collection, data reduction, data presentation, descriptive data analysis dan verification dan data validation. The results showed that the use of PNSD teacher profession allowances that occurred did not meet the Permendikbud target number 19 of 2019, where most of the allowances were used to meet family needs including daily needs, education dan travel as well as renovation dan purchase of motorbikes or cars. The use of professional allowances that should be in accordance with Permendikbud No. 19 of 2019, namely most teachers have participated in seminars or workshops, subscribed to newspapers dan Wi-Fi to look for teaching materials, making teaching materials dan buying teaching support tools. They used their allowances to provide social assistance in the community dan schools by giving gifts or rewards to high-achieving students, giving funds to people who have died or are ill dan participating in social funding in schools dan the environment. They also buy books that are relevant in teaching dan teaching activities develop learning material with educational books.
EVALUASI IMPLEMENTASI STRATEGI PEMASARAN CAFÉ KOPI LUWAK MATARAM KOTA YOGYAKARTA Uswatun Chasanah; Feza Grenia
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 3 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i3.568

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang diterapkan di Cafe Kopi Luwak Mataram. Metode yang digunakan dalam penelitian ini yaitu metode kualitatif yang bersifat deskriptif. Adapun sumber data yang digunakan adalah data primer dan data sekunder yang kemudian data akan dianalisis mulai dari pengumpulan data, reduksi data, penyajian data hingga penarikan kesimpulan. Berdasarkan analisis data yang dilakukan, diperoleh kesimpulan bahwa Cafe Kopi Luwak Mataram sudah mengetahui dan menerapkan strategi pemasaran dalam usahanya meskipun belum optimal serta marketing mix yang dilakukan terdiri dari 4P (price, product, place, promotion) serta kualitas pelayanan. Untuk produk yang dijual cukup bervariasi, untuk harga yang diterapkan Cafe Kopi Luwak Mataram sudah cukup bersaing, sedangkan untuk tempat kurang strategis, dan untuk promosi yang diterapkan Cafe Kopi Luwak Mataram kurang gencar, tetapi dari segi kualitas pelayanan Cafe Kopi Luwak Mataram sangat baik, sehingga membuat konsumen betah dan nyaman untuk berada di Cafe Kopi Luwak Mataram. Untuk solusi yang diterapkan Cafe Kopi Luwak Mataram harus meningkatkan kembali promosi penjualan agar lebih baik untuk kedepannya.
PENGARUH KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN PELANGGAN LOVELY LAUNDRY DI YOGYAKARTA Siti Zulqoidah; Uswatun Chasanah
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 4 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i4.611

Abstract

This study was conducted to find out the Effect of Service Quality, Price, And Location on Customer Satisfaction on Lovely Laundry, Jln. Bimo Sakti, Sapen, Yogyakarta City). The type of research used is descriptive quantitative with survey methods. The population in this study is all customers who use laundry services in Lovely Laundry. Sampling in this study using accidental sampling techniques with a total of 167 respondents, while data collection was conducted using questionnaires. Data analysis uses classic assumption tests, multiple linear regression analysis, F-tests, t-tests, and determination coefficients with the help of the SPSS 23 data processing program. The results of this study showed that the quality of service, price, and location simultaneously affect customer satisfaction, and partially the quality of service, price, and location affect customer satisfaction. The results of the determination test showed that customer satisfaction based on Adjusted R Square was 64.1% influenced by variable service quality, price, and location, while 35.9% was influenced by other variables.
PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN LEMONILO Uswatun Chasanah; Dewa Brata Gilang SP
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 3 No 1 (2023): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v3i1.679

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Ambassador, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mie Instan Lemonilo Di Yogyakarta. Penelitian dilakukan pada bulan Mei-Juli 2021 dan menggunakan 100 responden sebagai sampel penelitian. Hasil penelitian menunjukkan Brand Ambassador secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Kualitas produk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Harga secara parsial berpengaruh positif namun tidak signifikan terhadap keputusan pembelian mie instan Lemonilo di Yogyakarta. Brand Ambassador, kualitas produk and harga secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian mie instan Lemonilo di Yogyakarta. Besar pengaruh brand ambassador, kualitas produk dan harga terhadap keputusan pembelian pembelian mie instan Lemonilo di Yogyakarta sebesar 46,5%.
Co-Authors Agus Purwoko Anas Hidayat, Anas Dewa Brata Gilang SP Dita Wahyu Saputra Feza Grenia Ghifari Yuristiadhi Masyhari Makhasi Gita Prihatiningtyas Imas Rizki Amalia Kinanthi Mathori, Muhammad Maulidia Adinda Pramesti Muhamad Mathori Pandu Kusuma Jati Siti Zulqoidah Syaifullah Chairman Olways Affandi Wismandari Harimurti Yunita Fitri Wahyuningtyas