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Jevri Buari
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Strategies for Developing Tapis Craft Tourism Villages and Supply Chain in Creative Industries in Negeri Katon Village of Pesawaran, Lampung Susanti Sundari; Jevri Buari; Suharto Suharto
Jurnal Logistik Indonesia Vol 5, No 2: Oktober 2021
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v5i2.1883

Abstract

This research discusses the strategy of developing a Tapis craft tourism village and the tourism supply chain in Negeri Katon village, Pesawaran district. The purpose of this study is to identify tourism potential and formulate strategies for developing Tapis craft tourism villages and tourism supply chains. The method used in this study is to use SWOT analysis which includes IFAS, EFAS, IE and SWOT matrices. Based on the results of the research conducted, there are several tourism potentials that can be developed. The IFAS matrix analysis produces 5 strengths and 4 weaknesses, while based on the EFAS matrix analysis there are 3 opportunities and 2 threats. The IE matrix shows that the development of tourist villages is in quadrant one position. The conclusion of this research is that based on the SWOT analysis, there are several alternative strategies that are produced including involving the community in the development of tourist villages starting from planning, implementing and evaluating, making tour package programs, making photo spots for tourists, assisting the community to ensure the program runs well, increasing human resource capabilities, taking advantage of technological developments to maximize promotions, forming tourism management institutions, encouraging people to become entrepreneurs in the culinary field, utilizing and managing people's homes as homestays, building tourist facilities and infrastructure, creating Tapis culture week activity programs, involving the younger generation in exhibition activities, forming the Tapis community, including Tapis lessons in formal schools, improving coordination between craftsmen and the government as well as providing counseling and education to the community.
ANALISIS STRATEGI PENINGKATAN DAYA SAING DAN SKALABILITAS USAHA PRODUK CABAI KERING KWT KP Rama Novera; Suryani; Susanti Sundari; Jevri Buari
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/78ctwy56

Abstract

Usaha produk cabai kering olahan yang dikelola oleh Kelompok Wanita Tani (KWT) KP menghadapi tantangan signifikan berupa ketiadaan strategi pengembangan bisnis yang teruji, terukur, dan komprehensif. Kondisi ini menimbulkan ambiguitas terkait optimalitas penetapan harga jual produk serta keberlanjutan margin keuntungan yang sehat. Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha bubuk cabai kering KWT KP. Inisiatif pengolahan cabai menjadi bubuk kering bertujuan meningkatkan nilai tambah produk, memperpanjang masa simpan, dan menstabilkan fluktuasi harga komoditas bagi UMKM. Analisis strategi dilakukan menggunakan dua pendekatan utama, yaitu Harga Pokok Penjualan (HPP) dan Analisis SWOT. Studi kasus yang dilakukan di Kelurahan Kaliawi, Kota Bandar Lampung, mengidentifikasi temuan finansial penting dimana total biaya produksi tercatat sebesar Rp 595.762 untuk 126 kemasan (30 gram), menetapkan HPP produk pada Rp 4.728 per kemasan. Hasil Analisis SWOT menunjukkan skor agregat IFAS 2,70 dan EFAS 3,10. Nilai ini menempatkan unit usaha KWT KP pada posisi Kuadran I (Strategi Agresif). Berdasarkan temuan tersebut, rekomendasi strategis yang paling tepat adalah Strategi S-O (Strength-Opportunity). Strategi ini menekankan pada penguatan dukungan dan fasilitasi dari pemerintah, optimalisasi pemanfaatan platform digital untuk pemasaran, peningkatan kualitas produk secara berkelanjutan, dan ekspansi jaringan kemitraan strategis untuk mencapai daya saing dan skalabilitas yang lebih tinggi.
Co-Authors Rama Novera Suharto Suharto SURYANI Susanti Sundari