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All Journal Majalah Ilmiah Bijak Infotek : Jurnal Informatika dan Teknologi Jurnal Inovasi Penelitian Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Teknik Informatika (TEKINFO)
Agus Herwanto
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Library & Information Science Mathematics Social Sciences Transportation

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Pemanfaatan Media Sosial Sebagai Media Promosi dalam Pemasaran Produk pada Koperasi Tahu dan Tempe Diana Novita; Agus Herwanto; Meiyanti Nurchaerani
Majalah Ilmiah Bijak Vol 16, No 2: September 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.956 KB) | DOI: 10.31334/bijak.v16i2.516

Abstract

Marketing is a social and managerial process that makes individuals / groups get what they need and want by creating, offering and exchanging valuable products to other parties. Marketing involves many different activities that add value to the product when the product moves through the system. The current marketing system that is becoming a new trend is the online marketing system. With the emergence of a new era in the field of marketing which is referred to as the digital marfketing era, we entrepreneurs must consider various online media to be used in determining the company's strategic planning. One of the media intended is social media. Social media that is widely used by everyone and is quite popular in Indonesia today is Facebook and Instagram. Indonesia is one country with a high number of Facebook users, certainly has a great opportunity and opportunity to use social media as part of strategic marketing planning. Marketing through online media has many great advantages, one of which is that the costs incurred are relatively cheaper compared to other media in carrying out product promotion activities. In this paper, we discuss the promotion process for tofu and tempeh entrepreneurs in Indonesia. As we know, tofu and tempeh are one of the foods that can be categorized as a companion to the staple food of the Indonesian people. This soy-based food is very popular with all levels of society in Indonesia. However, tempeh and tofu are still categorized as food for the lower class. Meanwhile, we still import raw materials to get tofu and tempeh from abroad. The irony is that sounds, but, that's what happens now. The lack of knowledge of the tofu and tempeh artisans is what makes this commodity not glimpsed by circles other than the middle and lower classes. Therefore, we must educate the artisans of tofu and tempeh and teach them to know the tofu and tempeh globally. Increased knowledge and utilization of social media, one way to help boost the marketing of tofu and tempeh
Rancangan Album Elektronik Keberkasan Di Era Digital Menuju Good Faculty Governance (Studi Kasus : Fakultas Ilmu Komputer Universitas Esa Unggul) Malabay Malabay; Agus Herwanto; Sawali Wahyu; Theodora Maria Putri Komul
Infotek: Jurnal Informatika dan Teknologi Vol 5, No 1 (2022): Infotek : Jurnal Informatika dan Teknologi
Publisher : Fakultas Teknik Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (546.267 KB) | DOI: 10.29408/jit.v5i1.4767

Abstract

The digital era of the application of information technology continues to develop and faces the development of information technology, must be able to follow and adapt to skills and innovations in the form of support for supporting devices to produce such as the design model of an electronic album of files as governance to overcome the unorganized and unsustainable flow of files and their descriptions. as well as the situation of the availability of files for institutional or personal interests and needs that are not yet available on an ongoing basis. The Electronic Album Design for Files in the Digital Era Towards Good Faculty Governance was prepared using a strategic theme and issue approach set out in the Master Plan for Development of the Esa Unggul University and the method used was based on a descriptive qualitative approach by taking into account the study of supporting literature as a basis for discussion and observation or observations that are supported by a tiered paradigm such as the waterfall paradigm with a series of stages such as requirements to analyze complete requirements and determine software requirements then design or design through a diagram form to facilitate the implementation and integration process and system maintenance so that it can run well . With a series of stages from a waterfall paradigm, the process of forming electronic album files can be generated by utilizing a combination of storage techniques in one place and hyperlink techniques to increase work effectiveness and efficiency.
TIKTOK AFFILIATE, A NEW MARKETING CHANNEL FOR BRANDS Diana Novita; Agus Herwanto; Khasanah Khasanah
Jurnal Inovasi Penelitian Vol 3 No 9: Februari 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i9.2437

Abstract

TikTok, as one of the fastest growing social media, is now adding the TikTok Affiliate feature to it..Tiktok affiliate is one of the feature that tiktok shop offering to the people who wants to get the income through tiktok. In tiktok shop, we can choose wants to be a seller or to be an affiliate. If you choose to be affiliate, you must follow the term and condition that tiktok post. Affiliate marketing is basically a marketing strategy where brands will give certain commissions to those who promote and sell their products successfully. TikTok Affiliate, also known as Tiktok Shop Affiliate, is a sales method that allows creators to monetize their content. The trick is to promote a brand's product and then receive a commission on the sales generated. As a creator, you can promote products that are relevant to your audience, of course, with creative content ideas. So, apart from being a social media platform, Tiktok is now expanding its function to become a marketplace, where many users make buying and selling transactions for various products.
Rancang Bangun Sistem Penyemprotan Disinfektan Otomatis Pada Gerbang Masjid Berbasis Raspberry PI Novia Aprilia; Essy Malays Sari Sakti; Donny Hamzah P.H.; Agus Herwanto
Jurnal Ilmiah Teknik Informatika (TEKINFO) Vol 24 No 1 (2023): TEKINFO, Vol. 24, No. 1, April 2023
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/tekinfo.v24i1.2793

Abstract

Virus COVID-19 saat ini telah merajalela di Indonesia. Virus ini menyebar banyak di tempat keramaian, sepertipusat perbelanjaan, perkantoran, sekolah, serta tempat peribadahan. Masjid yang menjadi pusat peribadahan bagiumat muslim mendapatkan kurangnya penyemprotan disinfektan pada gerbang masjid ketika masyarakat inginberibadah. Tetapi masih terdapat kendala yaitu keterbatasan alat serta keterbatasan operator yang akanmengoperasikan alat penyemprotan disinfektan. Dari kendala yang ada dibuatlah sistem penyemprotan disinfektanotomatis pada gerbang masjid. Dalam pembuatan sistem ini menggunakan sensor ultrasonic, bahasa python,raspberry pi dan menggunakan metode SDLC. Dengan adanya sistem ini petugas masjid sudah tidak perlumenyemprotkan disinfektan secara manual dan memberikan dampak kepada masyarakat yaitu memberikan rasaaman dan nyaman pada masyarakat yang ingin melaksanakan ibadah di masjid.
Penggunaan Media Sosial TikTok Sebagai Media Promosi Pemasaran Dalam Bisnis Online Diana Novita; Agus Herwanto; Eko Cahyo Mayndarto; Moch Anton Maulana; Hanifah Hanifah
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13312

Abstract

TikTok Marketing atau TikTok Marketing adalah aktivitas penggunaan platform media sosial TikTok. Ada banyak strategi berbeda yang dapat Anda gunakan untuk memaksimalkan pemasaran Anda, seperti membuat konten organik yang menarik dan viral, memasang iklan TikTok, dan banyak lagi. TikTok sebagai media viral kini memiliki potensi besar sebagai media periklanan setiap produk kita. Faktanya, penggunaan TikTok tidak hanya sekedar sarana hiburan tetapi juga dapat dijadikan sebagai strategi pemasaran digital yang berguna untuk meningkatkan kesadaran masyarakat bahkan meningkatkan pendapatan bisnis Anda melalui konten kreatif. Dengan memproyeksikan film, gambar, dan lagu, alat ini memudahkan transmisi informasi dan dapat menjelaskan rangsangan kepada yang menonton, meniru/menyiarkannya. Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana aktivitas pemasaran digital suatu perusahaan menggunakan jejaring sosial Tik Tok. Metode observasi yang digunakan dalam penelitian disini menggunakan observasi kualitatif dengan strategi deskriptif dan teknik pengumpulan data angket. Metode analisis penelitian ini diterapkan setelah data dihasilkan melalui kuesioner dan kemudian dianalisis bersama untuk menghasilkan hipotesis sementara dan menarik kesimpulan. Observasi yang diperoleh menunjukkan bahwa ia menggunakan jejaring sosial untuk memasarkan bisnisnya di Instagram, sehingga lambat laun ia mulai dikenal dan banyak pelanggannya yang memasarkan produknya melalui digital commerce, yang berarti hal tersebut dapat dilihat dengan sangat mudah oleh pengguna media sosial. pada produk mereka yang diposting di Instagram mereka dan nikmatilah. Akun TikTok merupakan salah satu alat periklanan untuk menarik pelanggan di jejaring sosial, sehingga akan berdampak pada peningkatan pendapatan bulanan.
Co-Authors Diana Novita Donny Hamzah P.H. Eko Cahyo Mayndarto Essy Malays Sari Sakti Hanifah Hanifah Khasanah Khasanah Malabay Malabay Moch Anton Maulana Novia Aprilia Nurchaerani, Meiyanti Sawali Wahyu Theodora Maria Putri Komul