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All Journal Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) JURNAL ABDIMAS PLJ Jurnal Manajemen, Bisnis dan Kewirausahaan
Yunita Indriany
Politeknik LP3I Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN (STUDI KASUS DI POLITEKNIK LP3I JAKARTA KAMPUS CIBINONG) Yunita Indriany
JURNAL LENTERA BISNIS Vol 8, No 1 (2019): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v8i1.261

Abstract

Based on observations in the field, it can be seen that at the Polytechnic LP3I Jakarta Cibinong Campus service is generally seen as good enough, but there are some services that are still considered not optimal. Based on this, the writer is interested in conducting research to find out how much influence the quality of service on corporate image (Polytechnic LP3I Jakarta Cibinong Campus). The type of research chosen is a type of quantitative research. Quantitative research was chosen because researchers wanted to measure the effect of service quality on image at the Polytechnic LP3I Jakarta Cibinong Campus using a scale and size that had been previously designed. This measurement is based on the respondent's answer to a questionnaire containing various questions and statements with variations of answers that have been provided by the author. This research is explanative, namely a study that explains the interplay between independent variables (Service Quality) and dependent variables (Image Company) through testing hypotheses. In this case the researcher examines whether there is an influence between the quality of service to the company image by testing several theories used. From the results of the analysis obtained the value of service quality has a significant positive effect on the image shown by the r value of 0.587 which means the relationship between the two is strong. While the coefficient of determination (R2) is equal to 0.344, which means that service quality can increase the company's image variable by 34.4%, while the remaining 65.6% is explained by other variables. Keywords: Service, Quality, Image
ANALISIS CITRA MEREK DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI MAKANAN ONLINE (Studi Kasus Pelanggan Aplikasi Go Food, Grab Food, Shopee Food) Yunita Indriany; Sri Hastuti; Dwi Indrisetno P.V
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.539

Abstract

This study aims to determine and analyze the effect of brand image and consumer attitudes on purchasing decisions, either partially or simultaneously on the Online Food Application (Go Food, Grab Food, Shopee Food). The type of research used is the quantitative approach. The population in this study are users of online food applications (Go Food, Grab Food, Shope Food). The sampling technique used was purposive sampling method, namely that the data was selected based on certain criteria. Based on the predetermined criteria, the sample of 130 respondents was obtained. The data analysis method used was multiple linear regression analysis (SPSS). The results of this study indicate that: (1) Brand Image (X1) partially has the significant effect on purchasing decisions as it is evidenced by the results with a significance t of 0.001; (2) Consumer Attitudes (X2) partially have the significant effect on purchasing decisions, this is evidenced by the results of the significance t of 0.000; Simultaneously, Brand Image, and Consumer Attitudes have the significant effect on purchasing decisions as it is evidenced by the results of the significance F of 0.000 which is less than 0.05.Keywords: Brand Image, Consumer Attitude, Purchase Decision
Analisis Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Online Travel Agent (Traveloka, Tiket.Com, Agoda, Dan Pegi-Pegi) Yunita Indriany; Nika Sintesa; Darmawan Darmawan
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.659

Abstract

This study aims to determine and analyze the effect of Promotion and Service Quality on Consumer Satisfaction, either partially or simultaneously on the Online Travel Agent (Case Study of Traveloka, Tiket.com, Agoda, Pegi-pegi Customers). The type of research used is a quantitative approach. The sampling technique used was purposive sampling method, namely the data was selected based on certain criteria.. The data analysis method used was multiple linear regression analysis (SPSS). The results of this study indicate that: (1) Promotion (X1) partially has a positive and significant effect on consumer satisfaction as evidenced by the results of a significance t of 0.116; (2) Service Quality (X2) partially does not have a Positive and Significant effect on Consumer Satisfaction, this is evidenced by the results of a significance t of 0.000; Simultaneous promotion, and service quality have a significant effect on consumer satisfaction as evidenced by the results of a significance F of 0.000 which is smaller than 0.05.Keywords: Consumer Satisfaction, Promotion, Service Quality 
ANALISIS PENGARUH PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TRAVEL UMROH DI PT VENTURA SEMESTA WISATA DEPOK Tri Bulan; Yunita Indriany; Nika Sintesa
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1240

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi terhadap kepuasan konsumen dengan perjalanan umrah di PT Ventura Semesta Wisata Depok. Jenis pengujian ini menggunakan metode kuantitatif deskriptif, dengan analisis regresi linier sederhana dengan bantuan SPSS Versi 25. Dalam penelitian ini teknik yang digunakan untuk pengujian adalah sampel jenuh, dimana seluruh populasi dijadikan contoh. Pengumpulan informasi dalam penelitian ini adalah dengan cara jajak pendapat (kuesioner). Hasil yang diperoleh menunjukkan bahwa variabel promosi mempunyai pengaruh yang positif dan besar dengan nilai 0,000 yang lebih kecil dari 0,05 dan nilai t ditentukan sebesar 7,098 yang lebih besar dari t tabel sebesar 2,012 terhadap kepuasan konsumen
Co-Authors Bakri Darmawan Darmawan Dwi Indrisetno P.V Elis Chalisyah Enny Dian Astuti May Vitha Rahmadhani Nurul Giswi Karomah Setiawan Setiawan sintesa, nika Sri Hastuti Syafrial, Herry Tri Bulan