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All Journal Litera Jurnal Bisnis dan Ekonomi JPM (Jurnal Pemberdayaan Masyarakat) Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Akademi Akuntansi (JAA) Jurnal Pengabdian kepada Masyarakat Nusantara Indigenous Biologi Jurnal Ilmiah Wahana Pendidikan JAMER Medani : Jurnal Pengabdian Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Economic Education and Entrepreneurship Studies
Angela Merici Minggu
Universitas Kristen Artha Wacana
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran Brand Awareness dalam Memediasi Pengaruh Digital Marketing terhadap Kinerja UMKM di Kota Kupang Alya Elita Sjioen; Angela Merici Minggu; Herry Aprilia Manubulu; Gabriela E. Hetharia; Christian Daniel Manu; Ardi B. T. Ndaumanu
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2784

Abstract

This study aims to analyze the role of Brand awareness in mediating the effect of Digital marketing on SME Performance in Kupang City. This research is important because many SMEs still face challenges in optimizing digital marketing strategies and strengthening brand awareness in the rapidly growing digital economy. The novelty of this study lies in the use of Brand awareness as a mediating variable in explaining the relationship between Digital marketing and SME Performance within the context of SMEs in Eastern Indonesia, particularly in Kupang City. This study employed a quantitative approach using a survey method through questionnaires distributed to SMEs actively utilizing digital media in their business activities. The sampling technique used purposive sampling, and data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings indicate that Digital marketing positively and significantly affects Brand awareness and SME Performance. Furthermore, Brand awareness positively influences SME Performance and significantly mediates the relationship between Digital marketing and SME Performance. These results highlight the importance of integrating digital marketing strategies with consistent branding activities to improve competitiveness and business sustainability among SMEs in the digital era.
Village fund transfers for building home industries: a mixed-methods analysis Angela Merici Minggu; Herry Aprilia Manubulu; Anggreini D. N. Rupidara
Jurnal Akademi Akuntansi Vol. 9 No. 2 (2026): Jurnal Akademi Akuntansi (JAA)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jaa.v9i2.44256

Abstract

Purpose: This study examines the dependence of rural communities on village funds in Malaka Regency, East Nusa Tenggara, and identifies factors influencing rural economic empowerment. It also investigates the moderating role of community-based development in the relationship between village fund allocation and the development of home industries. Methodology/approach: This study employs a mixed-methods approach by integrating quantitative panel data analysis of 388 village observations from 2019–2022 with qualitative insights derived from field interviews and surveys, in order to comprehensively examine the relationship between village fund allocation, community-based development, and home industry growth. Findings: The findings indicate that village funds have a positive effect on the development of home industries, while community-based development also contributes positively. However, the moderating effect of community-based development on the relationship between village funds and home industry development is negative. Furthermore, qualitative findings reveal that despite the availability of financial support, limited community participation, low entrepreneurial motivation, and weak managerial capacity hinder the effective utilization of village funds for sustainable home industry development. Practical and Theoritical contribution/Originality: This study contributes theoretically and practically by highlighting the importance of optimizing village fund allocation to strengthen community empowerment and support household industry development. Research Limitation:  This study highlights the importance of optimizing village fund allocation to strengthen community empowerment and support home industry development, although it is limited to a single region and primarily relies on village budget data.
Determinants of the use of tax consultant services by corporate taxpayers Herry Aprilia Manubulu; Angela Merici Minggu; Mallia Trisonya Sinaweni
Jurnal Akademi Akuntansi Vol. 9 No. 2 (2026): Jurnal Akademi Akuntansi (JAA)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jaa.v9i2.44257

Abstract

Purpose: This study analyzes the determinants influencing the use of tax consultant services among corporate taxpayers in Kupang City, Indonesia, focusing on tax knowledge, perceptions of tax consultants, perceptions of Account Representatives, and tax audits. Methodology/approach: A quantitative survey method was employed using questionnaire data from 35 corporate taxpayers who had utilized tax consultant services, selected through purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) with SmartPLS 4. Findings: The results indicate that the perception of tax consultants has a positive and significant effect on the use of tax consultant services. In contrast, tax knowledge, perceptions of Account Representatives, and tax audits do not significantly influence corporate taxpayers’ decisions to use such services. Practical and Theoritical contribution/Originality: This study provides empirical evidence on factors influencing the use of tax consultant services in Eastern Indonesia and highlights the importance of strengthening tax consultants’ professionalism and credibility to enhance taxpayer trust and service utilization. Research Limitation: The study is limited by its small sample size and focus on a single city. Future research should involve larger samples and broader geographic coverage.
Pendampingan Pembukuan Sederhana dan Inovasi Produk Pangan Lokal bagi Ibu-Ibu di Desa Oinlasi Angela Merici Minggu; Christian Daniel Manu; Yuningsih Nita Christiani
Jurnal Pemberdayaan Masyarakat Vol 8 No 1 (2023): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v8i1.8417

Abstract

The food business is a household-scale business with products that consumers are interested in. Food connoisseurs are not only children, but also teenagers, adults, and the elderly. The consequence that arises is that food businesses receive many orders to meet consumer needs. Jam is a type of snack that is eaten with bread. Jam products are a business opportunity for women in Oinlasi village. In terms of local raw materials, Oinlasi village has a lot of local food that can be used as the main raw material in making food product innovations. This PKM activity aims to improve the economy and increase community creativity in processing local food to be used as a household-based industrial business and market products online and carry out simple bookkeeping for every financial transaction that occurs. Partners in this case the PKK women are very enthusiastic in carrying out this activity. Many things were gained from this activity, namely: (1) partners felt that they had gained insight where they could use simple transaction recording, (2) partners felt that by innovating purple sweet potatoes and avocados, profits would increase, (3) partners only need to promote their products using online marketing.
A Financial Management Model for Sme Owners to Ensure Business Sustainability: The Role of Financial Literacy Christian Daniel Manu; Jems Arison Zacharias; Ellon Belwan Cornelius Mau; Angela Merici Minggu
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 3 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i3.233

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting economic growth and sustainable development, particularly in developing countries such as Indonesia. Despite their substantial contribution to employment and national income, many MSMEs continue to experience difficulties in maintaining business sustainability due to weak financial management practices and limited financial competence. This study aims to examine the influence of financial literacy and financial capability on MSME business sustainability through the mediating role of financial management. A quantitative approach was employed using a survey method involving 98 MSME owners located in Kupang, Kupang Regency, and South Central Timor Regency. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that financial literacy and financial capability positively and significantly affect financial management practices among MSMEs. Financial management also has a significant positive effect on business sustainability. Furthermore, financial management fully mediates the relationship between financial literacy and business sustainability, while financial capability directly influences sustainability without mediation. These findings emphasize that MSME sustainability depends not only on financial knowledge but also on the practical capability to implement effective financial management strategies. The study highlights the importance of implementation-oriented financial empowerment programs to strengthen MSME resilience and long-term business sustainability.
A Value Chain Based Strategic Management Accounting Model for Private Higher Education Institutions Angela Merici Minggu; Jusuf Aboladaka; Yohana Lince Aleng; Christian Daniel Manu; Alfred G. O. Kase
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 1 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i1.195

Abstract

This study examines the development of a value chain based strategic management accounting model in private higher education institutions. The issue has become increasingly important in a competitive higher education environment, where institutions are required to manage academic and managerial activities more strategically to create value and sustain competitiveness. Using a qualitative case study approach, the study was conducted across three private higher education institutions. Data were collected through in depth interviews, observations, and document analysis, and were examined using open coding, axial coding, and selective coding procedures. The analysis focused on identifying the interdependencies among primary and support activities within the institutional value chain and assessing their contributions to value creation. The findings show that value creation is achieved through the integration of academic functions and support systems, while strategic management accounting plays an important role in generating relevant cost and performance information for managerial decision making. This integration contributes to stronger institutional reputation, improved accreditation outcomes, and greater financial sustainability. The study concludes that the proposed model can support competitive advantage by aligning value chain activities with strategic information needs, thereby strengthening managerial responsiveness and long term institutional performance.
The Effect of the Intensity of Internet Banking, Mobile Banking, and Automated Teller Machine (ATM) Usage on the Return on Assets of Banking Companies Listed on the Indonesia Stock Exchange (IDX) Christian Daniel Manu; Angela Merici Minggu; Silvi Ayu Willa
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 3 (2025): Volume 3, Issue 3, September-December 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i3.1798

Abstract

The development of Financial Technology (FinTech) has driven digital transformation in the banking industry through the use of Internet Banking, Mobile Banking, and Automated Teller Machine (ATM) services. Although the use of digital services continues to increase, the results of previous studies on their impact on banking profitability remain inconsistent. This study aims to analyze the impact of Internet Banking, Mobile Banking, and ATM transactions on banking profitability as proxied by Return on Assets (ROA) among banking companies listed on the Indonesia Stock Exchange for the period 2019–2024. The study employs a quantitative approach with an explanatory design and utilizes secondary data obtained from the companies’ annual reports. The sample was selected using purposive sampling, resulting in five banking companies with a total of 30 observations. Data analysis was conducted using multiple linear regression with the aid of IBM SPSS. The results indicate that Mobile Banking has a positive and significant effect on ROA, whereas Internet Banking and ATMs do not have a significant effect on ROA. These findings suggest that an increase in transactions via Mobile Banking can enhance operational efficiency and fee-based income, thereby contributing to improved profitability. Conversely, Internet Banking and ATMs have not yet made a significant contribution due to the high investment and operational costs associated with the development of these two services. This study provides an empirical contribution in explaining the effectiveness of each digital service channel on banking profitability and serves as input for bank management in determining priorities for digital technology investments.
Pencegahan Kekerasan Seksual melalui Edukasi Hukum Masyarakat Desa Fatumnasi Filmon M. Polin; Angela Merici Minggu; Yuda D. Hawu Haba; Alfred G. O. Kase
Medani : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jpm.v5i1.2333

Abstract

Kekerasan seksual merupakan permasalahan sosial dan hukum yang berdampak terhadap korban secara fisik, psikologis, dan sosial. Rendahnya pemahaman masyarakat mengenai bentuk kekerasan seksual, faktor penyebab, perlindungan korban, dan mekanisme penegakan hukum menjadi salah satu hambatan dalam upaya pencegahan. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kesadaran hukum masyarakat Desa Fatumnasi, Kecamatan Fatumnasi, Kabupaten Timor Tengah Selatan melalui edukasi hukum tentang pencegahan kekerasan seksual. Metode kegiatan dilakukan melalui penyuluhan hukum dengan pendekatan partisipatif berupa penyampaian materi, diskusi interaktif, dan evaluasi pemahaman peserta. Hasil kegiatan menunjukkan bahwa edukasi hukum mampu meningkatkan pemahaman masyarakat mengenai bentuk-bentuk kekerasan seksual, faktor penyebab, hak korban, serta peran masyarakat dalam mendukung pencegahan dan penanganan kasus kekerasan seksual. Kegiatan ini menunjukkan bahwa peningkatan literasi hukum masyarakat menjadi strategi preventif dalam membangun kesadaran kolektif dan lingkungan sosial yang aman. Edukasi hukum berkelanjutan diperlukan untuk memperkuat budaya hukum masyarakat dalam mencegah kekerasan seksual.
The orthography of implosive consonants in languages of East Nusa Tenggara: Pedagogical implications Thersia Magdalena Tamelan; Zuvyati A. Tlonaen; Angela Merici Minggu; Santri E. P. Djahimo
LITERA Vol. 25 No. 2: LITERA (JULY 2026)
Publisher : Faculty of Languages, Arts, and Culture Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/ltr.v25i2.93065

Abstract

Orthography development for the languages of East Nusa Tenggara has been undertaken by various institutions and researchers, resulting in multiple conventions for representing the same phonological features. However, systematic evaluation of these variations remains limited. This study examines how implosive consonants—bilabial /ɓ/, alveolar /ɗ/, palatal /ʄ/, and velar /ɠ/—are represented in existing orthographies and discusses the pedagogical implications of these representations. A comparative qualitative design was employed through documentary analysis and orthography testing. Documentary data were collected from grammars, linguistic publications, and community literacy materials representing eight languages. Orthography testing involved 20 elementary school students and 10 teachers from Hawu and Dela communities. Participants completed oral reading tasks followed by group discussions. The findings reveal considerable variation in the representation of implosive consonants across languages and institutions, including both underrepresentation and overrepresentation of phonemes. These inconsistencies may reduce orthographic transparency and create additional challenges for beginning readers, particularly in multilingual educational contexts. The study highlights the importance of consistent phoneme–grapheme correspondences and encourages collaboration among researchers, institutions, and language communities in developing more transparent orthographic systems for the languages of East Nusa Tenggara.
Co-Authors Alfred G. O. Kase Alfred G.O Kase Anggreini D. N. Rupidara Ardi B. T. Ndaumanu Christian Daniel Manu Christiani, Yuningsih Nita Eka M. I. Seseli Ellon Belwan Cornelius Mau Erny Selfina Nggala Hambandima Filmon M. Polin Fransina Th. Nomleni Gabriela E. Hetharia Godlief F. Neonufa Herry Aprilia Manubulu Herry Aprilia Manubulu Herry Aprilia Manubulu Jems Arison Zacharias Jusuf Aboladaka Mallia Trisonya Sinaweni Rosari, Renya Rupidara, Anggreini D. N. Sabu, Junius Menase Sau Santri E. P. Djahimo Silvi Ayu Willa Sonbay, Yolinda Santi Thersia Magdalena Tamelan Tisera, Wilson L Varel Julian Ballo Yohana Lince Aleng Yuda D. Hawu Haba Zuvyati Aryani Tlonaen