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All Journal Sains: Jurnal Manajemen dan Bisnis JURNAL SOSIAL HUMANIORA (JSH) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Sains Manajemen:Jurnal Manajemen UNSERA Journal of Information System, Applied, Management, Accounting and Research Dedication : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) BERNAS: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Indonesian Collaboration Journal of Community Services (ICJCS) Dedication : Jurnal Pengabdian Masyarakat
Widya Nur Bhakti Pertiwi
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Understanding the Danger of Word of Mouth in Creating New Smokers and the Factors that Influence It and Its Prevention Muhammad Johan Widikusyanto; Widya Nur Bhakti Pertiwi; Arum Wahyuni Purbohastuti; Farah Putri Wenang Lusianingrum
Tirtayasa Ekonomika Vol 20, No 1 (2025)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v20i1.31116

Abstract

The number of active smokers in Indonesia is rising, especially among teenagers, leading to over 200,000 deaths annually. This concerning trend calls for urgent research. This study examines how word of mouth influences new smokers and explores the effects of products, promotions, and reference groups on smoking attitudes and behaviors. It also investigates their indirect impact on word of mouth. A survey of 593 active smokers was conducted using structured questionnaires, with data analyzed through Structural Equation Modeling (SEM). Results show that products, promotions, and reference groups directly influence smoking attitudes and behaviors and indirectly affect word of mouth. However, the link between smoking attitudes and smoking behavior was not supported. Among the factors, promotions had the strongest impact. These insights suggest that demarketing strategies should be developed to curb smoking behavior effectively. 
Role and Strategy of Hotel Public Relations in Returning Guests After Selat Sunda Tsunami Widya Nur Bhakti Pertiwi; Diqbal Satyanegara; Asmi Ayuning Hidayah
Jurnal Sosial Humaniora 2020: Special Edition 2020
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i1.7045

Abstract

The purpose of this research is to figure out the role of public relations, as wellas the strategy of public relations in the effort to improve the hotel occupancyrate in Anyer, Serang, Banten after the Selat Sunda tsunami. The methodologyused in this study is a qualitative descriptive approach, with in-depthinterviews to collect data. This method of data collection is commenced byinterviews with hotel managers in Anyer. The samples of this research are fivehotels in Anyer Serang, Banten, to represent their respective classes: five-starhotels, four-stars, three-star, and budget hotels. The results of this study showthat the PR of the hotels in Anyer have done their role well, but they have notbeen able to increase the maximum number of room occupancy of the hotelsin Anyer, Serang, Banten.
Co-Authors Arum Wahyuni Purbohastuti Asih Machfuzhoh Diqbal Satyanegara Fadhilah Fadhilah Fadhilah Fadhilah Farah Putri Wenang Lusianingrum Ghina Nur Aini Ina Riana Kayla Maritza Nasution Khaila Priwisastra Mira Maulani Utami Muhammad Johan Widikusyanto Nabila Audy Rizal Syaifudin