Juhaida Ismail
Universiti Teknologi MARA

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Digitizing food experience: Food taste perception on digital image and true form using hashtags Afdallyna Fathiyah Harun; Norhafiza Ruslan; Wan Adilah Wan Adnan; Saiful Izwan Suliman; Juhaida Ismail; Hanif Baharin
Bulletin of Electrical Engineering and Informatics Vol 9, No 5: October 2020
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.133 KB) | DOI: 10.11591/eei.v9i5.2252

Abstract

Food experience is now omnipresent with the increased use of social media such as Instagram. Users often share food images or video which is often accompanied with #hashtags. Readers of the post are required to tap into their visual cognition and perception of what it represents. Little exploration has been done to understand if image can simulate food taste and how similar is the perception after user tasted the food. We were motivated to understand the difference of food taste perception on digital image and its true form by studying user hashtags. We applied the case study approach where we focused on a Malaysian dessert to compare user perception of the cakes’ dimension which are appearance, flavour, texture and hedonic. Using Instagram, users were requested to create hashtags that depict their taste perception of the cakes before and after tasting the cake. The hashtags were then analysed using content analysis where we found that the perception on digital image and true form had a degree of difference where many of the initial perception were inaccurate. This implies that visual images may not be able to facilitate accurate food taste perception and would need further technology interactivity to achieve the objective.
Factors influencing cloud computing adoption in higher education institution Wan Abdul Rahim Wan Mohd Isa; Ahmad Iqbal Hakim Suhaimi; Nurulhuda Noordin; Afdallyna Fathiyah Harun; Juhaida Ismail; Rosshidayu Awang Teh
Indonesian Journal of Electrical Engineering and Computer Science Vol 17, No 1: January 2020
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v17.i1.pp412-419

Abstract

There are few studies on factors influencing cloud computing adoption in higher education institutions. However, there are lacks of understanding of the cloud computing adoption issues in the university. The main objective of this study is to investigate factors influencing cloud computing adoption in a higher education institution. The research method involved using qualitative interviewing with relevant stakeholders and case study at one public university in Malaysia. The analysis was done by using Atlat.ti. There are eighteen factors that have been coded into three main categories of Technological, Organizational and Environmental. These are among factors to influence the decision of cloud computing adoption for a public university. The first category (Technological) consists of nine factors; (i) relative advantage, (ii) cost reduction, (iii) ease of use, (iv) compatibility, (v) operational requirement, (vi) security, (vii) sustainability, (viii) trialability and (ix) complexity, The second category (organizational) consists of four factors; (i) infrastructure readiness, (ii) top management, (iii) knowledge and IT skillset and (iv) financial. The third category (environmental) consists of five factors; (i) Cloud Service Provider, (ii) Geographical, (iii) Data Privacy, (iv) Guideline and Policy, (v) Service Level Agreement (SLA). The result may provide a reference for the adoption of cloud computing in the area of mobile learning or mobile computing. Future work involves conducting similar studies at other case studies including public and private universities in Malaysia.
Cloud computing adoption reference model Wan Abdul Rahim Wan Mohd Isa; Ahmad Iqbal Hakim Suhaimi; Nurulhuda Noordin; Afdallyna Fathiyah Harun; Juhaida Ismail; Rosshidayu Awang Teh
Indonesian Journal of Electrical Engineering and Computer Science Vol 16, No 1: October 2019
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v16.i1.pp395-400

Abstract

This paper presents a study to conceptualize a cloud computing adoption reference model. The case study on the cloud computing adoption was done in one local public university in Malaysia.  The case study was conducted to understand in-depth and real context phenomenon by investigating the influencing factors of cloud computing adoption. The main objective of this study is to design a cloud computing adoption reference model. This study applied Technology-Organizational-Environmental (TOE) Framework by Tornatzky & Fleischer and Diffusion of Innovation by Rogers as the theoretical background of the Cloud Computing Adoption Reference. Ten interviews were conducted with key informants. The theme pattern analysis of data were done by using qualitative computer programs, Atlas.ti. The findings are shown in summarize patterns that supports the conceptualization of cloud computing adoption reference model. Future work include the adaption of cloud computing adoption reference model specifically for the niche area of mobile computing.