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All Journal Jurnal Mitra Manajemen JURNAL ILMIAH SIMANTEK Jurnal Bina Bangsa Ekonomika
GLORIA J.M SIANIPAR
Fakultas Ekonomi Universitas HKBP Nommensen
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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI ALFAMART (STUDI KASUS PADA KONSUMEN ALFAMART DI PERUMNAS MANDALA MEDAN) GLORIA J.M SIANIPAR
JURNAL ILMIAH SIMANTEK Vol 3 No 1 (2019): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.203 KB)

Abstract

This study aims to determine the effect of price and service quality on customer satisfaction at Alfamart Perumnas Mandala Medan. The variables used are (1) price, (2) service quality and (3) customer satisfaction. The sampling method used in this study uses accidental sampling. The population in this study were all consumers who shop at Alfamart Housing Mandala Medan while the sample in this study were 100 respondents. The approach and analytical technique used in this study are multiple regression analysis, partial test and simultaneous testing using the SPSS software for Windows version 20. Based on the results of the study, the regression equation is obtained as follows: Y = 2, 063 + 0.110 X1 + 0.240 X2. The value of α is 2.063, meaning that all independent variables namely price and service quality have a positive influence on the dependent variable, namely customer satisfaction. From the calculation results of the t (partial) price test (X1) has a positive and significant effect on customer satisfaction, this is indicated by the results of the calculation of the value of tcount = 2.308> t table = 1.660 with a significant of 0.001, <0.05. Service quality variable (X2) has a positive and significant effect on customer satisfaction, this is indicated by the results of the calculation of the value of t count = 4.017> t table = 1,660 with a significant value of 0,000, <0.05. Simultaneously, the price variable (X1) and service quality (X2) have a positive and significant influence on customer satisfaction. This is shown from the results of the calculation of Fcount = 24, 987> Ftable = 3.09 with a significance value of 0,000 <of 0.05. From the results of determination (R2) obtained the value of R2 = 42.1% variable customer satisfaction (Y) is influenced by price and service quality, while the remaining 57.9% is influenced by other independent variables not examined in this study.
CONSUMER PERCEPTION ON SERVICE OF GRAB CAR IN MEDAN GLORIA SIANIPAR
JURNAL ILMIAH SIMANTEK Vol 4 No 2 (2020): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

The research aimed to know: (2) consumer perception on service of Grab Car in Medan. The type of this research isquantitative descriptive research with survey approach. The research place Medan City. The sample of this research wereconsumers which using Grab Car on December 2019 until January 2020 period as many as 100 consumers. Data collectiontechniques used questionnaires. Validity test using product moment correlation formula, while reliability test using AlphaCronbach formula with reliability coefficient value of 0.972. Data analysis technique used quantitative descriptive analysiswith percentage.The result of the research shows that consumer perception on service of Grab Car in Medan is in very good category 31respondents (31%), good category 42 respondents (42%) and p o o r c a t e g o r y 1 8 r e s p o n d e n t s ( 1 8%) andvery poor c a t e g o r y 9 r e s p o n d e n t s (9%). So it can be concluded that the tendency of frequency of consumerperception on service Grab Car in Medan is in good category (42%).
DAMPAK GAYA KEPEMIMPINAN TRANSFORMASIONAL, KEPEMIMPINAN TRANSAKSIONAL DAN ORIENTASI PEMBELAJARAN TERHADAP KREATIVITAS MAHASISWA DENGAN VARIABEL PEMEDIASI CREATIVE SELF-EFFICACY Anne Rumondang Malau; Gloria Sianipar
Jurnal Mitra Manajemen Vol 3 No 2 (2019): Jurnal Mitra Manajemen Edisi Februari
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.131 KB) | DOI: 10.52160/ejmm.v3i2.200

Abstract

Penelitian ini menguji dan menganalisa dampak dari gaya kepemimpinan transformasional, transaksional dan orientasi pembelajaran pada kreativitas mahasiswa dengan menguji peran mediasi creative self efficacy. Penelitian dilakukan pada 110 mahasiswa Fakultas Ekonomi Universitas HKBP Nommensen yang mana, dalam proses pembelajaran hasil akhir yang diharapkan adalah mahasiswa memiliki pola pikir yang kreatif yang nantinya dapat menghasilkan output yang inovatif. Pengumpulan data dilakukan dengan studi survei menggunakan kuesioner. Informasi terkait variabel independen, yaitu kreativitas mahasiswa dikumpulkan melalui dosen yang mengajar di kelas responden tersebut (mahasiswa), hal ini dilakukan supaya tidak terjadi bias dalam melakukan penilaian yang objektif terhadap variabel yang diamati. Pengujian hipotesis menggunakan Structural Equation Modelling (SEM) dengan bantuan LISREL. Model Pengukuran merupakan Confirmatory factor analysis untuk setiap variabel dan Model Struktural untuk melihat hubungan antar variabel yang diamati. Hasil analisis menunjukkan bahwa dosen yang memiliki gaya kepemimpinan transformasional dimediasi oleh creative self efficacy mahasiswa akan menunjukkan pengaruh positif dan signifikan terhadap kreativitas mahasiswa.
PENGARUH LINGKUNGAN KERJA FISIK DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS TENAGA KERJA PROVINSI SUMATERA UTARA Lince Febriana; Ferry Panjaitan; Gloria J.M Sianipar; Orlando Steven
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.399

Abstract

The performance of Civil Servants is often a complaint of various parties, especially the public as recipients of services, slow service, improper attendance of employees at work, disobedience to commuting hours are some of these problems resulting in the general public always assuming that Civil Servants have low performance. Problem formulation: (1) How does the Physical Work Environment affect Employee Performance at the North Sumatra Provincial Manpower Office? (2) How does Work Discipline affect Employee Performance at the North Sumatra Provincial Manpower Office? (3) How does the Physical Work Environment and Work Discipline affect Employee Performance at the North Sumatra Provincial Manpower Office? The purpose of this study is: To determine and analyze the Physical Work Environment and Work Discipline partially and simultaneously on Employee Performance at the North Sumatra Provincial Manpower Office. Data analysis was carried out using the Multiple Liner Regression method using SPSS software version 23. The number of samples in the study was 111 respondents of civil servants at the North Sumatra Provincial Manpower Office. The results of the Physical Work Environment have a positive and insignificant effect on Employee Performance. Work Discipline has a positive and significant effect on performance. Physical Work Environment and Work Discipline simultaneously on the Performance of Employees of the North Sumatra Provincial Manpower Office
Co-Authors Anne Rumondang Malau Lince Febriana Orlando Steven Panjaitan, Ferry