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All Journal Jurnal Mantik Jurnal Bina Bangsa Ekonomika
Orlando Steven
Universitas HKBP Nommensen
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The direct and indirect effect on online purchase decision through consumer satisfaction Agus Nakkok Simanjuntak; Leonardo Davidsi Sipayung; Sri Ida Royani Simanjuntak; Orlando Steven; Lasma Lenida Rosinta Sianipar
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4074

Abstract

This study aims to analyze the effect of product quality, promotion, digital marketing and e-wom as independent variables on online purchasing decisions as the dependent variable through consumer satisfaction as a mediating variable. The test analysis model uses the outer model, inner model, direct effects, and specific indirect effects using the Smart PLS 4 application. Directly, the results of this study indicate that promotions, e-WOM, and consumer satisfaction have a positive and significant effect on online purchasing decision, while product quality and digital marketing have no significant effect on online purchasing decision. Digital marketing and e-wom have a positive and significant effect on consumer satisfaction, while product quality and promotions have no significant effect on customer satisfaction. Indirectly digital marketing and e-ewom have a positive and significant effect on online purchasing decision through consumer satisfaction. Meanwhile, product quality and promotion have no significant effect on online purchasing decision through consumer satisfaction.
PENGARUH PENGEMBANGAN KARIR DAN MOTIVASI TERHADAP KINERJA PEGAWAI BADAN PENGEMBANGAN SUMBER DAYA MANUSIA PROVINSI SUMATERA UTARA Yoga Simatupang; Ferry Panjaitan; Romindo M Pasaribu; Orlando Steven
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.398

Abstract

The purpose of this study is to determine the effect of career development and motivation on employee performance at the Office of the Human Resources Development Agency of North Sumatra Province. The sampling technique is carried out using non-probability sampling with saturated sampling techniques. The sample of this study was taken as many as 76 respondents. The data collection technique is carried out by distributing direct questionnaires. The data analysis technique used in this study is quantitative. Based on research that has been conducted using multiple linear regression analysis, namely Y = 2.190 + 0.393X1 + 0.469X2 +e which shows that career development and motivation variables have a positive and significant effect on employee performance at the Office of the Human Resources Development Agency of North Sumatra Province. The results of the partial test (t-test) were obtained from the results of the assessment of career development variables that had a positive and significant effect on employee performance at the Office of the Human Resources Development Agency of North Sumatra Province. The results of the F test of career development and motivation variables simultaneously have a positive and significant effect on employee performance at the Office of the Human Resources Development Agency of North Sumatra Province.And the results of the coefficient of determination (R2) test of career development and motivation variables can explain employee performance at the Office of the Human Resources Development Agency of North Sumatra Province by 0.802 or 80.2%, the remaining 19.8% is explained by other variables that are not studied in this study
PENGARUH LINGKUNGAN KERJA FISIK DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS TENAGA KERJA PROVINSI SUMATERA UTARA Lince Febriana; Ferry Panjaitan; Gloria J.M Sianipar; Orlando Steven
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.399

Abstract

The performance of Civil Servants is often a complaint of various parties, especially the public as recipients of services, slow service, improper attendance of employees at work, disobedience to commuting hours are some of these problems resulting in the general public always assuming that Civil Servants have low performance. Problem formulation: (1) How does the Physical Work Environment affect Employee Performance at the North Sumatra Provincial Manpower Office? (2) How does Work Discipline affect Employee Performance at the North Sumatra Provincial Manpower Office? (3) How does the Physical Work Environment and Work Discipline affect Employee Performance at the North Sumatra Provincial Manpower Office? The purpose of this study is: To determine and analyze the Physical Work Environment and Work Discipline partially and simultaneously on Employee Performance at the North Sumatra Provincial Manpower Office. Data analysis was carried out using the Multiple Liner Regression method using SPSS software version 23. The number of samples in the study was 111 respondents of civil servants at the North Sumatra Provincial Manpower Office. The results of the Physical Work Environment have a positive and insignificant effect on Employee Performance. Work Discipline has a positive and significant effect on performance. Physical Work Environment and Work Discipline simultaneously on the Performance of Employees of the North Sumatra Provincial Manpower Office
Co-Authors GLORIA J.M SIANIPAR Lasma Lenida Rosinta Sianipar Leonardo Davidsi Sipayung Lince Febriana Panjaitan, Ferry Romindo Megawati Pasaribu Simanjuntak, Agus Nakkok Sri Ida Royani Simanjuntak Yoga Simatupang