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All Journal KEMBARA AL ISHLAH Jurnal Pendidikan Pendekar : Jurnal Pendidikan Berkarakter Management and Sustainable Development Journal Acitya Bhakti
Sugeng Santoso
Universitas Pendidikan Ganesha
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Management and Sustainable Development Journal

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ANALISIS KEBERADAAN BRANDING DALAM MENUNJANG DIGITAL MARKETING PADA USAHA MINA GIRI Sugeng Santoso; Ni Made Sania Indri Wahyuni; Ni Komang Aprilia Enisari
Management and Sustainable Development Journal Vol 3 No 2 (2021): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v3i2.274

Abstract

Tujuan penelitian ini adalah (1) untuk menganalisis strategi pemasaran produk melalui branding yang dilakukan Usaha Mina Giri, dan (2) untuk mengetahui kendala-kendala pemasaran produk Mina Giri. Penelitian ini dilakukan sebagai bentuk aktualisasi peran peneliti dalam menyikapi problematika yang dihadapi UMKM dalam strategi memasarkan suatu produk. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang dilakukan ialah melalui observasi, wawancara, dokumentasi, dan triangulasi data. Hasil penelitian ini menunjukkan bahwa dibutuhkan adanya peranan dalam meningkatkan branding untuk menstimulus proses pemasaran produk. The purpose of this study were (1) to analyze the product marketing strategy through branding carried out by Mina Giri business (2) to determine the constraints of marketing Mina Giri products. This research was conducted as a form of actualizing the role of researchers in addressing the problems faced by MSMEs in marketing a product strategy. This study uses a qualitative method with a descriptive approach. Data collection techniques used are through observation, interviews, documentation, and data triangulation. The results of this study indicate that a role is needed in increasing branding to stimulate the product marketing process.
Co-Authors Alfatikha Ainia Prihadi I Wayan Artika Ivan Hadi Prawira Negara Ni Komang Aprilia Enisari Ni Luh Putu Rastiti Era Agustini Ni Made Sania Indri Wahyuni Prahoro Yudo Purwono Sabina Salsabila Setyo Riyanti Tantri, Ade Asih Susiari