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All Journal Proceeding International Conference on Information Technology and Business EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Inovasi Penelitian Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Info Sains : Informatika dan Sains Journal of International Conference Proceedings Indo-Fintech Intellectuals: Journal of Economics and Business JEBA PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research
Veneranda Rini Hapsari
Institut Shanti Bhuana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

 1 
Analisis SWOT Sebagai Upaya Meningkatkan Volume Usaha Jajanan Ros Kabupaten Bengkayang Rosalia Rosalia; Sabinus Beni; Benedhikta Kikky Vuspitasari; Veneranda Rini Hapsari
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1336

Abstract

The purpose of this study is to analyze Efforts to Increase JR Business Volume through SWOT Analysis. The method used in this study is a qualitative research method. The subjects in this study amounted to 8 respondents using in-depth interview techniques. Data analysis is carried out qualitatively consisting of data reduction, data presentation, and conclusion drawing. The results of this study show that there are several aspects that affect the strength, namely: good product taste, many flavor variants, easy-to-reach business location, affordable product prices, good service. Meanwhile, the disadvantages are as follows: JR snack products cannot be stored for too long, the product packaging is still standard, the production process is still carried out manually, and the supply of stock is not much. For the opportunity itself, namely providing a new product menu, developing products that are in demand by many consumers. And for the threat as follows: the increasing level of competitors, competitors with the same type of products
Strategi Pemasaran 4P pada Usaha Kerajinan Tangan Accessoris di Bengkayang Meitigsa Andri Rosaria; Veneranda Rini Hapsari
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1607

Abstract

This study aims to determine the marketing strategy used by the handicraft business Caa Handmade to attract consumers to buy in the Shanti Bhuana campus and dormitory environment. This research was conducted at the Shanti Bhuana campus and dormitory, Jl. Bukit Karmel No.1 Sebopet, Bengkayang. The research was conducted using qualitative methods through data collection techniques, namely observation, interviews and documentation. The results of the research conducted show that to attract consumers' interest in CHM products, an appropriate marketing strategy is needed. The marketing strategy used in this research is Product, Price, Place and Promotion. Every part of the marketing strategy used by the CHM business to attract consumer interest has an important role and is interrelated with one another so that this will help business continuity
Co-Authors Angelus Ewid Benedikta Kiky Puspitasari Benediktha Kikky Kikky Vuspitasari Deffrinica Deffrinica Deffrinica Deffrinica Deffrinica Deffrinica Dokman Situmorang Meitigsa Andri Rosaria Noviyanti. P Oktavia Marpaung Rissa Ayustia Rissa Ayustia Rissa Ayustia Rissa Ayustia Rosalia Rosalia Sabinus Beni Shanti, Shanti Veronica br Siahaan Shella Aprilia Silvester Silvester Situmorang, Dokman Marulitua U s m a n Usman Usman Usman Usman Usman Usman Usman Vuspitasari, Benedhikta Kikky Yeremia Niaga Atlantika Yoseph Erbito