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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) West Science Social and Humanities Studies Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Journal of Business Application
STEVANUS JOHAN GOMIES
Politeknik Negeri Ambon
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Ketersediaan Uang dan Konsumsi Hedonis terhadap Pembelian Impulse produk ole-ole khas Kota Ambon STEVANUS JOHAN GOMIES; Abdul Haris Tamalene; Victor Ringhard Pattipeilohy
JURNAL MANEKSI Vol 7, No 2 (2018): JURNAL MANEKSI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.863 KB) | DOI: 10.31959/jm.v7i2.192

Abstract

Pembelian impulse merupakan salah satu perilaku pembelian yang penting untuk dipahami oleh para produsen atau pelaku usaha retail dalam rangka menetapkan strategi pemasaran karena dapat meningkatkan jumlah omzet penjualan dan laba. Pembelian impulse tanpa disadari sering dialami oleh semua konsumen tanpa membedakan umur, budaya, pekerjaan, maupun tingkat pendapatan.Tujuan dari penelitian saat ini adalah untuk menguji pengaruh secara langsung variabel ketersediaan uang dan konsumsi hedonis terhadap perilaku pembelian impulse khususnya produk ole-ole khas Ambon yang biasanya saat dibeli telah direncanakan sebelumnya oleh pelanggan. Penelitian saat ini melibatkan 100 orang responden yang dijadikan sampel. Teknik sampel yang digunakan adalah purposive sampel, dengan teknik analisis adalah regresi berganda.Hasil penelitian menunjukan bahwa  konsumen yang merasa meampu untuk berbelanja karena memiliki uang yang merupakan representasi dari variabel ketersediaan uang dan selalu merasa ingin tahu terhadap suatu produk yang merupakan representasi dari variabel  konsumsi hedonis mempengaruhi secara positif dan signifikan terhadap pembelian impulse produk ole-ole khas Ambon.Kata kunci: Ketersediaan Uang, Konsumsi Hedonis, Pembelian Impulse
Pengaruh Ketersediaan Uang dan Konsumsi Hedonis terhadap Pembelian Impulse produk ole-ole khas Kota Ambon STEVANUS JOHAN GOMIES; Abdul Haris Tamalene; Victor Ringhard Pattipeilohy
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 7 No. 2 (2018): JURNAL MANEKSI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.863 KB) | DOI: 10.31959/jm.v7i2.192

Abstract

Pembelian impulse merupakan salah satu perilaku pembelian yang penting untuk dipahami oleh para produsen atau pelaku usaha retail dalam rangka menetapkan strategi pemasaran karena dapat meningkatkan jumlah omzet penjualan dan laba. Pembelian impulse tanpa disadari sering dialami oleh semua konsumen tanpa membedakan umur, budaya, pekerjaan, maupun tingkat pendapatan.Tujuan dari penelitian saat ini adalah untuk menguji pengaruh secara langsung variabel ketersediaan uang dan konsumsi hedonis terhadap perilaku pembelian impulse khususnya produk ole-ole khas Ambon yang biasanya saat dibeli telah direncanakan sebelumnya oleh pelanggan. Penelitian saat ini melibatkan 100 orang responden yang dijadikan sampel. Teknik sampel yang digunakan adalah purposive sampel, dengan teknik analisis adalah regresi berganda.Hasil penelitian menunjukan bahwa  konsumen yang merasa meampu untuk berbelanja karena memiliki uang yang merupakan representasi dari variabel ketersediaan uang dan selalu merasa ingin tahu terhadap suatu produk yang merupakan representasi dari variabel  konsumsi hedonis mempengaruhi secara positif dan signifikan terhadap pembelian impulse produk ole-ole khas Ambon.Kata kunci: Ketersediaan Uang, Konsumsi Hedonis, Pembelian Impulse
The Role of Content Marketing and Customer Experience in Increasing Customer Loyalty in the Beauty Industry in Jakarta Rosdiana Rosdiana; Rani Eka Arini; Stevanus Johan Gomies
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1080

Abstract

This study explores the role of content marketing and customer experience in enhancing customer loyalty within the beauty industry in Jakarta. Utilizing a quantitative approach, data were collected from 180 customers through a structured questionnaire employing a Likert scale ranging from 1 to 5. The analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to determine the relationships and i0mpact of content marketing and customer experience on customer loyalty. The results indicate a significant positive correlation between content marketing and customer experience, both of which substantially contribute to increased customer loyalty. This study highlights the importance of strategic content marketing and exceptional customer experience in fostering customer loyalty, providing valuable insights for practitioners and marketers in the beauty industry.
Analisis Pengaruh Kualitas Pelayanan dan Nilai yang dirasakan Terhadap Kepuasan Konsumen dan Intensitas Pembelian Leonora Ferdinandus; Stevanus Johan Gomies
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 2 No. 1 (2021): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v2.i1.p122-141

Abstract

This research aims to analyze the impact of service quality and value in consumer satisfaction and feel the intensity of purchases on PT.Mulia Travel in Ambon, the instrument used was a questionnaire distributed to consumers PT. Travel noble by random sampling on the 300 respondents who met on the field during the period of this study. Data analysis methods used is to use the technique (Confirmatory Factor Analysis / CFA) to validate the questions on the questionnaire. The data collected were analyzed using multiple regression analysis, F test, t test and determination. The results showed that service quality variables are positive and significant effect on customer satisfaction, as well as the variable value in feeling positive and significant effect on customer satisfaction. Then the results of the study also showed that service quality variables are positive and significant effect on the intensity of consumer purchases, as well as the variable value in feeling positive and significant effect on the intensity of consumer purchases. So is the consumer satisfaction is positively and significantly affect the intensity of consumer purchases. Thus concluded the entire hypothesis is accepted.
Dampak Kualitas dan Harga Produk Terhadap Kepuasan Konsumen Produk Morinaga Child Kid & Child School Umur 1 – 12 Tahun Stevanus Johan Gomies; Mohammad Amin; Dominggus J. Siwabessy
Journal of Business Application Vol. 1 No. 1 (2022): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i1.p9-18

Abstract

The purpose of this study was to examine and analyze the impact of product quality and price on consumer satisfaction of Morinaga Child Kid & Chid School milk products aged 1-12 years in Ambon City. The population of this study were all consumers of Morinaga Ambon milk products. Sampling using accidental sampling technique with a final sample of 58 respondents. Analysis of research data using Multiple Linear Regression Analysis. The results showed that the variables of product quality and price proved to have a positive and significant effect on consumer satisfaction of Morinaga milk products aged 1-12 years in Ambon City. This can be proven through the regression coefficient of product quality and price which shows that if the value of product quality and price increases, the increase will be followed by an increase in consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City. Thus, it can be said that an increase in product quality and price will increase consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City.
Akuntabilitas Pengelolaan Perpuluhan Jemaat Agustina Christina Patty; Azmida L. Kwalomine; Stevanus Johan Gomies
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p189-199

Abstract

This study was aimed to understand the meaning of by-tens accountability in GPM BETHEL Church. By thents accountability is a phenomenon that should be examined by the church. Paradigm used in this study was interpretive paradigm with Husserl transcendental phenomenology”. Based on meaningful accountability practice, thus BETHEL Church Congregation of Allang had three accountability dimension that are: social dimension which put by tenth accountability being understand as self-responsibility toward church and social responsibility toward people in need. and finance dimension which is a supporting dimension between spiritual and social dimension. BETHEL Church Congregation of Allang actually had long-practice accountability.
Co-Authors Abdul Haris Tamalene Agustina Christina Patty Azmida L. Kwalomine Dominggus J. Siwabessy Leonora Ferdinandus Mohammad Amin Rani Eka Arini Rosdiana Rosdiana Victor Ringhard Pattipeilohy