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All Journal Jurnal Ekonomi dan Kewirausahaan West Science Indonesian Journal of Innovation Multidisipliner Research Jurnal Administrasi Terapan
Leonora Ferdinandus
Politeknik Negeri Ambon
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence Of Digital Leadership, Knowledge Management Capability, And Strategic Networking On The Business Strategic Agility Of Technology Startup Companies Wylda Olivia Kowey; Anita Bawaiqki Wandanaya; Joice Siahaya; Anthoneta Telsy Waelauruw; Leonora Ferdinandus; Heppi Syofya
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.854

Abstract

The purpose of this research is to describe how Digital Leadership, Knowledge Management Capabilities and Strategic Networking impact Business Strategic Agility of Technology Start-Up Companies. A quantitative methodology was used, including survey data collected from the completed questionnaires of two hundred employees and managers who work in Technology Start-Up Companies, selected through purposive sampling. The selection criteria were that each respondent had to be an employee of the company for a minimum of one year, be an active participant in development and / or operational activities within the company, and must use digital technology in their daily activities. Data were analysed using multiple linear regression; validity and reliability testing were carried out as well as normality, heteroscedasticity and multicollinearity were tested for classical assumptions. The findings revealed that Digital Leadership, Knowledge Management Capability, and Strategic Networking have both partially and simultaneously a significant and positive impact on Business Strategic Agility. In order to improve Business Strategic Agility, organizations can enhance Digital Leadership skills, develop Knowledge Management Capabilities, and create stronger Strategic Networks. The purpose of this research is to assist in developing adaptive and competitive business strategies for technology startups.
Peran Modal Sosial, Akses Pendampingan Bisnis, dan Orientasi Kewirausahaan terhadap Kinerja Startup Pemula di Indonesia Wendy Souisa; Wylda Olivia Kowey; Leonora Ferdinandus; Vera Paulin Kay
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 01 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i01.3190

Abstract

Penelitian ini mengkaji pengaruh modal sosial, akses terhadap bantuan bisnis, dan orientasi kewirausahaan terhadap kinerja startup tahap awal di Indonesia. Menggunakan desain penelitian kuantitatif, data dikumpulkan dari 175 pendiri startup melalui kuesioner terstruktur yang diukur menggunakan skala Likert lima poin. Data dianalisis menggunakan regresi linier berganda dengan SPSS versi 25. Hasil menunjukkan bahwa modal sosial memiliki pengaruh positif dan signifikan terhadap kinerja startup, menyoroti pentingnya jaringan, kepercayaan, dan hubungan relasional dalam mendukung pengembangan bisnis tahap awal. Akses terhadap bantuan bisnis, termasuk mentoring, pelatihan, dan dukungan institusional, juga secara signifikan meningkatkan kinerja startup dengan meningkatkan kemampuan manajerial dan mengurangi ketidakpastian. Orientasi kewirausahaan—yang diwakili oleh inovasi, proaktif, dan pengambilan risiko—muncul sebagai prediktor terkuat kinerja startup. Secara keseluruhan, temuan ini menunjukkan bahwa kinerja startup pada tahap awal dibentuk oleh interaksi antara kemampuan kewirausahaan internal dan sumber daya relasional dan institusional eksternal. Studi ini berkontribusi pada literatur kewirausahaan dengan menyediakan bukti empiris dari konteks ekonomi emerging dan menawarkan implikasi praktis bagi pendiri startup, pembuat kebijakan, dan pemangku kepentingan ekosistem dalam memperkuat kinerja dan keberlanjutan startup pada tahap awal di Indonesia.
Pengaruh Budaya Organisasi, Kepuasan Kerja, Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Hotel Di Kota Ambon Leonora Ferdinandus
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2540

Abstract

The hospitality industry is one of the most dynamic and competitive sectors, especially in growing cities like Ambon. This study aims to examine the influence of organizational culture, job satisfaction, and leadership style on hotel employee performance in Ambon City. A quantitative approach with a survey method was used in this research. This approach was chosen to measure the impact of independent variables (organizational culture, job satisfaction, and leadership style) on the dependent variable (employee performance) objectively through the collection and analysis of numerical data. The population in this study comprises all hotel employees in Ambon City. Purposive sampling was used to select the sample, with the criteria being employees who have worked at the hotel for at least one year and hold positions ranging from staff to manager. The sample size used was 125 employees from various hotels in Ambon City, selected proportionally from different types of hotels (3-star and 4-star) to ensure representativeness. Data collected through questionnaires were processed and analyzed using multiple regression analysis. Based on the results of the multiple regression analysis, it was found that the three independent variables significantly influence employee performance, both partially and simultaneously. The findings of this study are consistent with previous research, indicating the importance of organizational culture, job satisfaction, and leadership style in improving employee performance in the hospitality industry. Keywords: Organizational Culture, Job Satisfaction, Leadership Style, Employee Performance
ANALISIS REGRESI UNTUK MENGOPTIMALKAN ANGGARAN PEMASARAN DIGITAL: (STUDI KASUS ROI PADA 5 PLATFORM MEDIA SOSIAL) Leonora Ferdinandus; Simson Melmambessy
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3434

Abstract

Digital transformation has shifted the marketing paradigm, yet optimizing budgets across various social media platforms remains challenging for companies in Indonesia. This research aims to develop a regression analysis model to optimize digital marketing budget allocation across five major social media platforms. Adopting a quantitative approach with correlational analytical design, this study involved 120 medium and large companies in Indonesia actively implementing digital marketing strategies. The results show significant positive correlations between budget allocation and ROI for all platforms, with the strongest correlations found in Instagram (r = 0.68) and TikTok (r = 0.64). Non-linear regression models identified diminishing returns patterns on several platforms, with optimal budget allocation for Instagram at approximately 43.75%. Cluster analysis yielded four company groups with distinct profiles and performance, with the highest ROI (7.5%) in the cluster prioritizing TikTok and Instagram. The optimization model developed recommends allocations of: Instagram (32.5%), TikTok (28.7%), YouTube (18.8%), Facebook (10%), and LinkedIn (10%), projecting a 27.3% ROI increase. Model validation through case studies confirmed an average ROI increase of 21.5%. This research provides an analytical framework for digital marketing budget optimization that can be adapted to company characteristics and platform dynamics. Keywords: digital marketing, regression analysis, return on investment, social media, budget optimization
Co-Authors Anita Bawaiqki Wandanaya Anthoneta Telsy Waelauruw Heppi Syofya, Heppi Joice Siahaya Simson Melmambessy Souisa, Wendy Vera Paulin Kay Wylda Olivia Kowey