Article Per Year (5 Year)
p-Index From 2021 - 2026
1.611
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan West Science Indonesian Journal of Innovation Multidisipliner Research Jurnal Administrasi Terapan Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Journal of Business Application
Leonora Ferdinandus
Politeknik Negeri Ambon
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
The Influence Of Digital Leadership, Knowledge Management Capability, And Strategic Networking On The Business Strategic Agility Of Technology Startup Companies Wylda Olivia Kowey; Anita Bawaiqki Wandanaya; Joice Siahaya; Anthoneta Telsy Waelauruw; Leonora Ferdinandus; Heppi Syofya
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.854

Abstract

The purpose of this research is to describe how Digital Leadership, Knowledge Management Capabilities and Strategic Networking impact Business Strategic Agility of Technology Start-Up Companies. A quantitative methodology was used, including survey data collected from the completed questionnaires of two hundred employees and managers who work in Technology Start-Up Companies, selected through purposive sampling. The selection criteria were that each respondent had to be an employee of the company for a minimum of one year, be an active participant in development and / or operational activities within the company, and must use digital technology in their daily activities. Data were analysed using multiple linear regression; validity and reliability testing were carried out as well as normality, heteroscedasticity and multicollinearity were tested for classical assumptions. The findings revealed that Digital Leadership, Knowledge Management Capability, and Strategic Networking have both partially and simultaneously a significant and positive impact on Business Strategic Agility. In order to improve Business Strategic Agility, organizations can enhance Digital Leadership skills, develop Knowledge Management Capabilities, and create stronger Strategic Networks. The purpose of this research is to assist in developing adaptive and competitive business strategies for technology startups.
Peran Modal Sosial, Akses Pendampingan Bisnis, dan Orientasi Kewirausahaan terhadap Kinerja Startup Pemula di Indonesia Wendy Souisa; Wylda Olivia Kowey; Leonora Ferdinandus; Vera Paulin Kay
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 01 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i01.3190

Abstract

Penelitian ini mengkaji pengaruh modal sosial, akses terhadap bantuan bisnis, dan orientasi kewirausahaan terhadap kinerja startup tahap awal di Indonesia. Menggunakan desain penelitian kuantitatif, data dikumpulkan dari 175 pendiri startup melalui kuesioner terstruktur yang diukur menggunakan skala Likert lima poin. Data dianalisis menggunakan regresi linier berganda dengan SPSS versi 25. Hasil menunjukkan bahwa modal sosial memiliki pengaruh positif dan signifikan terhadap kinerja startup, menyoroti pentingnya jaringan, kepercayaan, dan hubungan relasional dalam mendukung pengembangan bisnis tahap awal. Akses terhadap bantuan bisnis, termasuk mentoring, pelatihan, dan dukungan institusional, juga secara signifikan meningkatkan kinerja startup dengan meningkatkan kemampuan manajerial dan mengurangi ketidakpastian. Orientasi kewirausahaan—yang diwakili oleh inovasi, proaktif, dan pengambilan risiko—muncul sebagai prediktor terkuat kinerja startup. Secara keseluruhan, temuan ini menunjukkan bahwa kinerja startup pada tahap awal dibentuk oleh interaksi antara kemampuan kewirausahaan internal dan sumber daya relasional dan institusional eksternal. Studi ini berkontribusi pada literatur kewirausahaan dengan menyediakan bukti empiris dari konteks ekonomi emerging dan menawarkan implikasi praktis bagi pendiri startup, pembuat kebijakan, dan pemangku kepentingan ekosistem dalam memperkuat kinerja dan keberlanjutan startup pada tahap awal di Indonesia.
Pengaruh Budaya Organisasi, Kepuasan Kerja, Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Hotel Di Kota Ambon Leonora Ferdinandus
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2540

Abstract

The hospitality industry is one of the most dynamic and competitive sectors, especially in growing cities like Ambon. This study aims to examine the influence of organizational culture, job satisfaction, and leadership style on hotel employee performance in Ambon City. A quantitative approach with a survey method was used in this research. This approach was chosen to measure the impact of independent variables (organizational culture, job satisfaction, and leadership style) on the dependent variable (employee performance) objectively through the collection and analysis of numerical data. The population in this study comprises all hotel employees in Ambon City. Purposive sampling was used to select the sample, with the criteria being employees who have worked at the hotel for at least one year and hold positions ranging from staff to manager. The sample size used was 125 employees from various hotels in Ambon City, selected proportionally from different types of hotels (3-star and 4-star) to ensure representativeness. Data collected through questionnaires were processed and analyzed using multiple regression analysis. Based on the results of the multiple regression analysis, it was found that the three independent variables significantly influence employee performance, both partially and simultaneously. The findings of this study are consistent with previous research, indicating the importance of organizational culture, job satisfaction, and leadership style in improving employee performance in the hospitality industry. Keywords: Organizational Culture, Job Satisfaction, Leadership Style, Employee Performance
ANALISIS REGRESI UNTUK MENGOPTIMALKAN ANGGARAN PEMASARAN DIGITAL: (STUDI KASUS ROI PADA 5 PLATFORM MEDIA SOSIAL) Leonora Ferdinandus; Simson Melmambessy
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3434

Abstract

Digital transformation has shifted the marketing paradigm, yet optimizing budgets across various social media platforms remains challenging for companies in Indonesia. This research aims to develop a regression analysis model to optimize digital marketing budget allocation across five major social media platforms. Adopting a quantitative approach with correlational analytical design, this study involved 120 medium and large companies in Indonesia actively implementing digital marketing strategies. The results show significant positive correlations between budget allocation and ROI for all platforms, with the strongest correlations found in Instagram (r = 0.68) and TikTok (r = 0.64). Non-linear regression models identified diminishing returns patterns on several platforms, with optimal budget allocation for Instagram at approximately 43.75%. Cluster analysis yielded four company groups with distinct profiles and performance, with the highest ROI (7.5%) in the cluster prioritizing TikTok and Instagram. The optimization model developed recommends allocations of: Instagram (32.5%), TikTok (28.7%), YouTube (18.8%), Facebook (10%), and LinkedIn (10%), projecting a 27.3% ROI increase. Model validation through case studies confirmed an average ROI increase of 21.5%. This research provides an analytical framework for digital marketing budget optimization that can be adapted to company characteristics and platform dynamics. Keywords: digital marketing, regression analysis, return on investment, social media, budget optimization
Analisis Pengaruh Kualitas Pelayanan dan Nilai yang dirasakan Terhadap Kepuasan Konsumen dan Intensitas Pembelian Leonora Ferdinandus; Stevanus Johan Gomies
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 2 No. 1 (2021): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v2.i1.p122-141

Abstract

This research aims to analyze the impact of service quality and value in consumer satisfaction and feel the intensity of purchases on PT.Mulia Travel in Ambon, the instrument used was a questionnaire distributed to consumers PT. Travel noble by random sampling on the 300 respondents who met on the field during the period of this study. Data analysis methods used is to use the technique (Confirmatory Factor Analysis / CFA) to validate the questions on the questionnaire. The data collected were analyzed using multiple regression analysis, F test, t test and determination. The results showed that service quality variables are positive and significant effect on customer satisfaction, as well as the variable value in feeling positive and significant effect on customer satisfaction. Then the results of the study also showed that service quality variables are positive and significant effect on the intensity of consumer purchases, as well as the variable value in feeling positive and significant effect on the intensity of consumer purchases. So is the consumer satisfaction is positively and significantly affect the intensity of consumer purchases. Thus concluded the entire hypothesis is accepted.
Determinan Organizational Citizenship Behaviour oleh Iklim Organisasi dan Gaya Kepemimpinan Transformasional Leonora Ferdinandus; Cynthia Imelda Tjokro
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p1-15

Abstract

This study aims to examine and analyze the magnitude of the impact of organizational climate and transformational leadership style on Organizational Citizenship Behaviour of PLP and laboratory technicians of Politeknik Negeri Ambon. The data collection for this survey used a questionnaire instrument with a total sample of 41 employees obtained using a census sample technique. The test results using multiple linear regression analysis techniques show that; organizational climate and transformational leadership have proven to have a positive and significant effect on Organizational Citizenship Behaviour of PLP and laboratory technicians. This means that encouragement to increase transformational leadership and working conditions will increase the Organizational Citizenship Behaviour of PLP and laboratory technicians of Politeknik Negeri Ambon.
Dampak Kepemimpinan Transformasional dan Motivasi Kerja Terhadap Kinerja Karyawan Deflin T. Nanulaitta; Carla C. Tousalwa; Leonora Ferdinandus
Journal of Business Application Vol. 1 No. 2 (2022): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i2.p116-128

Abstract

The purpose of this study was to analyze the impact of transformational leadership and work motivation on the performance of city management and engineering employees at PT. Ciputra International Citraland Bay View City Ambon. This type of research is explanatory research with a population of all employees of PT. Ciputra International Citraland Bay View City Ambon. Withdrawal of samples using cluster sampling technique, namely only employees of the city management section and engineering section with the final sample size of 78 respondents. Analysis of research data using Multiple Linear Regression Analysis. The results showed that transformational leadership and work motivation proved to have a positive and significant impact on the performance of city management and engineering employees at PT. Ciputra International Citraland Bay View City Ambon.
Co-Authors Anita Bawaiqki Wandanaya Anthoneta Telsy Waelauruw Carla C. Tousalwa cynthia imelda Tjokro Deflin T. Nanulaitta Heppi Syofya, Heppi Joice Siahaya Simson Melmambessy Souisa, Wendy STEVANUS JOHAN GOMIES Vera Paulin Kay Wylda Olivia Kowey