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Budaya Tradisional sebagai Daya Tarik Konten Modern: Representasi Unsur Budaya Tradisional dalam Konten Video Karya Raditya Bramantya Revta Fariszy; Virginia Ayu Sagita; Medi Trilaksono dwi Abadi; Rr. Vegasari Adya Ratna
Jurnal Ilmu Komunikasi Vol 22, No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11558

Abstract

Era digitalisasi melahirkan beragam cara baru komunikasi termediasi yang lebih mudah dan ramah digunakan. Akibatnya, informasi global dengan cepat masuk dan mengikis budaya tradisional Indonesia. Tetap mengemas dalam bentuk media modern, Raditya Bramantya (Bramsky) membuat konten video yang diselingi unsur budaya tradisional Indonesia dengan semangat pelestarian. Penelitian ini bertujuan untuk melihat bagaimana proses penerapan unsur budaya tradisional dalam karya Bramsky. Metode yang digunakan adalah kualitiatif dengan wawancara mendalam dan analisis konten video. Hasil penelitian ini menunjukkan bahwa Bramsky menerapkan unsur budaya tradisional dengan fleksibel dan porsi yang terbatas. Pertimbangan budaya dan konsumsi khalayak memainkan peranan penting dalam proses produksi konten video. Hibridasi antara unsur budaya tradisional dengan modern menjadi kunci Bramsky untuk memikat audiens. Tetapi, Bramsky tidak menerapkan Pakem budaya secara lengkap.
Perilaku Kolektor Seni Indonesia Dalam Memilih Hic Et Nunc Sebagai Lokapasar NFT (Non-Fungible Token) Hartini, Resti; Ratna, Vegasari Adya
Jurnal Paradigma Vol 27, No 1 (2023): January 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i1.8993

Abstract

Public interest in cryptocurrencies and NFTs has increased since the Covid-19 pandemic, especially for artists and art lovers. The function of NFTs is to apply the usability of credits or royalties to a work. Hic et Nunc is an alternative marketplace that is known to be environmentally friendly compared to other Ethereum-based marketplaces that are known for high gas fees and ecological issues. Unfortunately, in the midst of its popularity, Hic Et Nunc was discontinued without any warning and its website is no longer accessible. This situation created sites that mirrored Hic Et Nunc such as objkt.com or henext.xyz. This research discusses the factors that make art collectors have loyalty to Hic Et Nunc by staying and not switching to the dominant market location. The research method was based on a descriptive qualitative approach with in-depth interviews with 3 informants, all of whom are active art collectors and loyal to the Hic Et Nunc marketplace. Based on consumer behaviour theory and market theory, the results stated that collectors are influenced by their work, social and cultural environment. Besides, the factors for choosing Hic et Nunc as a marketplace include being an alternative platform to the dominance of Ethereum, a digital investment medium and recognition by the social environment.Keywords: NFTs, Hic et Nunc, Collectors, Marketplaces 
Analisis Interpretasi Pesan dan Pembentukan Sosiogram Pidato Perdana Gibran Rakabuming Cawapres 2024 Pada Channel Youtube KompasTV Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Fariszy, Revta; Ratna, Vegasari Adya
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11835

Abstract

The Indonesian nation will be facing a political party, namely the election of the president and vice president (Pilpres) in February 2024. Prabowo Subianto's second-ranked presidential candidate has officially announced his vice president's candidate, Gibran Rakabuming. This research was conducted to identify the formation of meaning and sociograms in the video footage entitled [FULL]: Pidato Perdana Gibran Rakabuming di Deklarasi Capres-Cawapres pada akun Youtube KompasTV on the YouTube channel of KompasTV. The method used is Reception Network Analysis (RNA) which is a method of data analysis by combining the method of reception analysis (reception analysis) and method of social network analysis. (social network analysis). The results of the analysis showed that the number of comments on the video amounted to 10,749 comments and managed to collect 9,207 comments that attracted a audience of 1,783,026 views. The total degree in the Gibran video network is 7,807 nodes and 17,393 edges. An account with the name “@no-ub3dq” or has another name “block a” becomes the account that has the highest posting rating. Clusters are automatically identified using the FastGreedy algorithm. The process of data visualization using DrL with the results of sociogram analysis Who responds Who shows: Diameter: 5, density: 0.000147, reciprocity: 0.000000, centralization: 0.001523, and modularity (modularity): 0.993400. The results of the digestive analysis showed that netizens' perceptions of the messages from Gibran's speeches vary due to different contexts. The most digestive response to hegemonic dominant positions is because of netizens who serve as political buzzer. Negotiating positions detected were 4 netizens, and opposition positions were detected 4 who were also suspected political buzzers from the capres fort and other cawapres. 
Social Activities In Keraton Yogyakarta Classical Dance Studio Dipawijaya, Pratita Sarwoadi; Adya Ratna, Rr Vegasari
TUMATA: Journal of Cultural and Arts Management Vol 2, No 2 (2024): Desember 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v2i2.13613

Abstract

This research explores the social activities in the Sanggar Tari Keraton Yogyakarta. Through interviews and literature study, this research reveals the organized social structure as well as rehearsal and performance activities that strengthen the sustainability of Yogyakarta Style Classical Dance. Collaborations with various art institutions, both local and international, are vital in expanding the cultural impact of this dance studio. Member regeneration programs such as Bedhaya Semang and Among Beksa, as well as the Caos Bekti ritual, affirm the association's commitment to maintaining Javanese dance traditions. Funding support from Dana Keistimewaan ensures the smooth operation of the studio, while the collaboration network is an important pillar in the dissemination and development of traditional arts. Thus, the social activities at the Yogyakarta Palace Dance Studio not only reflect cultural diversity, but also illustrate the ongoing efforts in the preservation and development of Indonesia's cultural heritage.
Budaya Tradisional sebagai Daya Tarik Konten Modern: Representasi Unsur Budaya Tradisional dalam Konten Video Karya Raditya Bramantya Fariszy, Revta; Sagita, Virginia Ayu; Abadi, Medi Trilaksono dwi; Ratna, Rr. Vegasari Adya
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11558

Abstract

Era digitalisasi melahirkan beragam cara baru komunikasi termediasi yang lebih mudah dan ramah digunakan. Akibatnya, informasi global dengan cepat masuk dan mengikis budaya tradisional Indonesia. Tetap mengemas dalam bentuk media modern, Raditya Bramantya (Bramsky) membuat konten video yang diselingi unsur budaya tradisional Indonesia dengan semangat pelestarian. Penelitian ini bertujuan untuk melihat bagaimana proses penerapan unsur budaya tradisional dalam karya Bramsky. Metode yang digunakan adalah kualitiatif dengan wawancara mendalam dan analisis konten video. Hasil penelitian ini menunjukkan bahwa Bramsky menerapkan unsur budaya tradisional dengan fleksibel dan porsi yang terbatas. Pertimbangan budaya dan konsumsi khalayak memainkan peranan penting dalam proses produksi konten video. Hibridasi antara unsur budaya tradisional dengan modern menjadi kunci Bramsky untuk memikat audiens. Tetapi, Bramsky tidak menerapkan Pakem budaya secara lengkap.
Perilaku Kolektor Seni Indonesia Dalam Memilih Hic Et Nunc Sebagai Lokapasar NFT (Non-Fungible Token) Hartini, Resti; Ratna, Vegasari Adya
Jurnal Paradigma Vol 27 No 1 (2023): January 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i1.8993

Abstract

Public interest in cryptocurrencies and NFTs has increased since the Covid-19 pandemic, especially for artists and art lovers. The function of NFTs is to apply the usability of credits or royalties to a work. Hic et Nunc is an alternative marketplace that is known to be environmentally friendly compared to other Ethereum-based marketplaces that are known for high gas fees and ecological issues. Unfortunately, in the midst of its popularity, Hic Et Nunc was discontinued without any warning and its website is no longer accessible. This situation created sites that mirrored Hic Et Nunc such as objkt.com or henext.xyz. This research discusses the factors that make art collectors have loyalty to Hic Et Nunc by staying and not switching to the dominant market location. The research method was based on a descriptive qualitative approach with in-depth interviews with 3 informants, all of whom are active art collectors and loyal to the Hic Et Nunc marketplace. Based on consumer behaviour theory and market theory, the results stated that collectors are influenced by their work, social and cultural environment. Besides, the factors for choosing Hic et Nunc as a marketplace include being an alternative platform to the dominance of Ethereum, a digital investment medium and recognition by the social environment.Keywords: NFTs, Hic et Nunc, Collectors, Marketplaces 
Analisis Interpretasi Pesan dan Pembentukan Sosiogram Pidato Perdana Gibran Rakabuming Cawapres 2024 Pada Channel Youtube KompasTV Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Fariszy, Revta; Ratna, Vegasari Adya
Jurnal Paradigma Vol 28 No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11835

Abstract

The Indonesian nation will be facing a political party, namely the election of the president and vice president (Pilpres) in February 2024. Prabowo Subianto's second-ranked presidential candidate has officially announced his vice president's candidate, Gibran Rakabuming. This research was conducted to identify the formation of meaning and sociograms in the video footage entitled [FULL]: Pidato Perdana Gibran Rakabuming di Deklarasi Capres-Cawapres pada akun Youtube KompasTV on the YouTube channel of KompasTV. The method used is Reception Network Analysis (RNA) which is a method of data analysis by combining the method of reception analysis (reception analysis) and method of social network analysis. (social network analysis). The results of the analysis showed that the number of comments on the video amounted to 10,749 comments and managed to collect 9,207 comments that attracted a audience of 1,783,026 views. The total degree in the Gibran video network is 7,807 nodes and 17,393 edges. An account with the name “@no-ub3dq” or has another name “block a” becomes the account that has the highest posting rating. Clusters are automatically identified using the FastGreedy algorithm. The process of data visualization using DrL with the results of sociogram analysis Who responds Who shows: Diameter: 5, density: 0.000147, reciprocity: 0.000000, centralization: 0.001523, and modularity (modularity): 0.993400. The results of the digestive analysis showed that netizens' perceptions of the messages from Gibran's speeches vary due to different contexts. The most digestive response to hegemonic dominant positions is because of netizens who serve as political buzzer. Negotiating positions detected were 4 netizens, and opposition positions were detected 4 who were also suspected political buzzers from the capres fort and other cawapres. 
Sinergi Kolaborasi Antar Perguruan Tinggi Internasional dalam Festival Seni Virtual JICAF Vegasari Adya Ratna; Gintang Win Gemintang
Ars: Jurnal Seni Rupa dan Desain Vol 25, No 1 (2022): April 2022
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v25i1.6043

Abstract

Di masa pandemi, kolaborasi sebuah festival seni selain memudahkan juga menjadi sebuah tantangan tersendiri. JICAF (Jogja International Creative Art Festival) merupakan festival seni virtual yang diselenggarakan oleh ISI Yogyakarta bekerjasama dengan beberapa perguruan tinggi seni internasional. Secara keseluruhan acara, JICAF telah dianggap berhasil terlaksana dengan melibatkan beberapa mitranya. Secara pengelolaan, JICAF terkendala komunikasi jarak jauh yang membuat pesan yang disampaikan tidak efektif. Kondisi pandemi di dunia membuat pengumpulan karya dari luar negeri pun terhalang. Beberapa upaya dan strategi dilakukan oleh JICAF, tidak hanya demi terselenggaranya acara semata namun juga menciptakan nilai baru dan arti penting sebuah kolaborasi. Walaupun pengelolaan dinilai sporadis, namun festival ini mampu meneruskan hubungan antar mitra perguruan tinggi yang berkelanjutan. Penelitian ini bertujuan untuk mengelaborasi mengenai pengelolaan festival seni JICAF yang diselenggarakan secara virtual, khususnya strategi kolaborasi yang terjalin di dalamnya sehingga menciptakan sinergitas antar perguruan tinggi di masa pandemi. Metode penelitian yang dilakukan adalah dengan menggunakan pendekatan kualitatif. Pengumpulan data primer dengan melakukan observasi secara langsung, wawancara mendalam pada informan, dalam hal ini adalah ketua panitia dan kurator. Sedangkan data sekunder didapatkan dari pengumpulan dokumen, foto, arsip, literatur, dan berita ataupun tulisan yang dimuat pada media online.
Reading the Taring Padi Cardboard Puppet Workshop in the Documenta Fifteen for the 2021-2022 Period Through the Perspective of Pablo Helguera Rio Aji Nusantara Putra S.; Muhammad Kholid Arif R; Rr Vegasari Adya Ratna
TUMATA: Journal of Arts and Cultural Management Vol 3, No 2 (2025): December 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v3i2.17997

Abstract

Participatory art has grown significantly as a response to the sense of alienation experienced by society within contemporary art practices. In Indonesia, this phenomenon emerges in various forms, one of which is the Wayang Kardus workshop initiated by the art collective Taring Padi. This research aims to analyze the management of the Wayang Kardus workshop through the perspective of participatory art as developed by Pablo Helguera (socially engaged art). A qualitative descriptive approach is employed to explore the dynamics of the workshop’s management, focusing on Helguera’s six principles: collaboration, transpedagogy, performativity, documentation, deskilling, and social situations. Data were collected through in-depth interviews and documentation studies. The findings indicate that Taring Padi’s management practices reflect all six of Helguera’s principles within the Indonesian local context. Collaboration is manifested through collective work and equitable role distribution; transpedagogy is evident in the reciprocal learning process between facilitators and participants; performativity is realized through creative actions in public spaces; documentation functions as a form of critical archive; deskilling enables the inclusion of non-artist participants; and social situations encourage art practices that are contextually grounded and relevant to community conditions. In conclusion, the management of Taring Padi’s Wayang Kardus workshop represents an art practice rooted in social engagement, emphasizing equitable power distribution, sensitivity to community contexts, and the sustainability of relationships between artists and participants.
Curative Conservation Of The Metal Collection At Museum Benteng Vredeburg Yogyakarta Hariny Puspadewi Sekarlatih; Mikke Susanto; Rr. Vegasari Adya Ratna
TUMATA: Journal of Arts and Cultural Management Vol 1, No 02 (2023): Desember 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i02.12066

Abstract

Museum Benteng Vredeburg Yogyakarta (MBVY) serves as evidence of prehistoric remnants and commemorates Indonesia's pre-independence struggle. Its diverse collection includes metals possessing historical and artistic value. Metal, prone to corrosion through oxidation, requires preventive measures against various damage agents. This study explores curative conservation practices for corroded metal collections at MBVY. Utilizing a descriptive-qualitative approach, data from observation, interviews, and documentation inform the analysis. Following standards like A Practical Guide to the Care and Conservation of Metal, the research outlines the curative conservation process—proposals, identification, documentation, repetition, monitoring, and evaluation. Challenges, including limited human resources, underscore the importance of adhering to standard operational procedures.