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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan IKRA-ITH ABDIMAS IJEFSD
Sagita, Virginia Ayu
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science

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Analisis Sentimen dan Jaringan Komunikasi Respon Ketua BPOM Peny Lukito Kasus Gagal Ginjal Akut Pada Anak dalam akun Youtube Kompas.com Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Shovmayanti, Noor Afy
Jurnal Paradigma Vol 27, No 1 (2023): January 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i1.8980

Abstract

A crisis can endanger the reputation and performance of an institution or agency, especially government property. One of the causes of a crisis is the emergence of unexpected events with wide-reaching impacts that occur quickly. This also elicited various responses from various circles. Facing the development of information technology, especially social media, crisis situations can also be influenced by various responses from netizens that appear on social media. Indonesia is experiencing a crisis situation related to the phenomenon of health problems in the form of acute kidney failure that occurs in children which is allegedly caused by the dangers of cough syrup-type drugs by the dangerous chemicals ethylene glycol and deethylene glycol. Responding to this phenomenon, Chairperson of the Food and Drug Supervisory Agency (BPOM) Mrs. Peny Lukito held regular press conferences with the main agenda related to the current situation in handling this case. This study aims to look at the formation of a communication network and sentiment analysis from netizens towards the response of the BPOM leadership using a social media network analysis approach on the Youtube channel with the Kompas.com account broadcast live online. The findings in this study are that Peny Lukito as the head of BPOM received negative responses from netizens because they considered him negligent and transferred responsibility to other parties.
Perilaku Pembelian Berulang pada Resonance and Eternity (RETER) Coffee: Stakeholder Engagement Analysis Azahra, Salsabila Fadilah; Sagita, Virginia Ayu; Susilo, Muhammad Edy
Jurnal Paradigma Vol 27, No 2 (2023): July 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10403

Abstract

Analisis Interpretasi Pesan dan Pembentukan Sosiogram Pidato Perdana Gibran Rakabuming Cawapres 2024 Pada Channel Youtube KompasTV Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Fariszy, Revta; Ratna, Vegasari Adya
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11835

Abstract

The Indonesian nation will be facing a political party, namely the election of the president and vice president (Pilpres) in February 2024. Prabowo Subianto's second-ranked presidential candidate has officially announced his vice president's candidate, Gibran Rakabuming. This research was conducted to identify the formation of meaning and sociograms in the video footage entitled [FULL]: Pidato Perdana Gibran Rakabuming di Deklarasi Capres-Cawapres pada akun Youtube KompasTV on the YouTube channel of KompasTV. The method used is Reception Network Analysis (RNA) which is a method of data analysis by combining the method of reception analysis (reception analysis) and method of social network analysis. (social network analysis). The results of the analysis showed that the number of comments on the video amounted to 10,749 comments and managed to collect 9,207 comments that attracted a audience of 1,783,026 views. The total degree in the Gibran video network is 7,807 nodes and 17,393 edges. An account with the name “@no-ub3dq” or has another name “block a” becomes the account that has the highest posting rating. Clusters are automatically identified using the FastGreedy algorithm. The process of data visualization using DrL with the results of sociogram analysis Who responds Who shows: Diameter: 5, density: 0.000147, reciprocity: 0.000000, centralization: 0.001523, and modularity (modularity): 0.993400. The results of the digestive analysis showed that netizens' perceptions of the messages from Gibran's speeches vary due to different contexts. The most digestive response to hegemonic dominant positions is because of netizens who serve as political buzzer. Negotiating positions detected were 4 netizens, and opposition positions were detected 4 who were also suspected political buzzers from the capres fort and other cawapres. 
Framing Pemberitaan kelangkaan Kedelai di Kompas.com Siregar, Ghalda Nauli; Yogatama, Bimo; Azahra, Salsabila Fadilah; Ardianto, Gani; Sagita, Virginia Ayu; Dwi Abadi, Medi Trilaksono
Jurnal Paradigma Vol 26, No 2 (2022): July 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v26i2.7455

Abstract

Pada tatanan baru mengenai perkembangan teknologi komunikasi, dunia jurnalistik ikut mengalami pergeseran kemajuan karena adanya internet. Jurnalistik online menerangkan tentang adanya 3 korelasi antara daring, internet, dan website dan tidak ada tenggat waktu (deadline) dalam setiap pemberitaannya oleh media. Termasuk pemberitaan kelangkaan kedelai yang menjadi topik yang cukup sering di blow-up oleh media dalam kurun waktu tahun 2021 hingga tahun 2022. Tak sedikit media yang meliput dan membuat pemberitaan tentang kelang1kaan kedelai ini. Salah satunya adalah media Kompas.com yang massif memberitakan berita kelangkaan kedelai pada saat kedelai dan olahan turunanya seperti tahu dan tempe mengalami gejolak. Penelitian ini membahas mengenai bagaimana framing media Kompas.com dalam pemberitaan kelangkaan kedelai. Jenis penelitian ini adalah penelitian kualitatif konstruktivis. Tujuan dilakukannya penelitian untuk mengetahui framing isu, sudut pandang, dan faktor-faktor framing pada media Kompas.com berkenaan dengan kelangkaan kedelai dengan menggunakan teori konstruksi realitas dan framing. Teknik pengumpulan data yang digunakan adalah teknik Analisis Isi (Dokumen/Arsip) dengan menganalisis 3 pemberitaan mengenai kelangkaan kedelai di Kompas.com. Hasil temuan dari analisis 3 berita Kompas.com yang berkenaan dengan kelangkaan kedelai adalah secara keseluruhan sikap atau framing yang dilakukan oleh Kompas.com bersifat netral. Hal tersebut dapat dilihat dari adanya saran dan upaya penyelesaian yang diberikan oleh Kompas.com agar kedua belah pihak baik itu petani kedelai maupun pemerintah sama-sama bersinergi dan berkontribusi untuk menanggulangi dan menangani permasalahan kelangkaan kedelai yang terjadi ini.
Pelatihan E-Bisnis bagi Sanggar Dewi Sri di Desa Sendagsari, Pajangan, Bantul Simanjuntak, Oliver Samuel; Dwi Abadi, Medi Trilaksono; Sagita, Virginia Ayu; Utami, Yenni Sri; Kusumo, Yudhy Widya
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Sendangsari berkeinginan untuk mewujudkan pembangunan industri kecil yang menjadi andalan, satu diantaranya adalah industri batik kayu. Salah satu pengiat dari industri kecil batik kayu adalah Sanggar Dewi Sri. Di tengah ekonomi digital, pasar menuntut perubahan pola bisnis dari “Sanggar Dewi Sri”, bisnis yang di luar jaringan (tradisional) menjadi dalam jaringan (layanan berbasis teknologi). Layanan berbasis teknologi tidak serta merta menjadi solusi yang mudah bagi “Sanggar Dewi Sri”. Permasalahan prioritas yang dihadapi “Sanggar Dewi Sri” dapat dilihat dari beberapa aspek bisnis berbasis teknologi (e-business), yaitu: 1) Produksi, 2) Manajemen Pengelolaan E-Business dan 3) Pemasaran Online. Berdasar permasalahan tersebut, tim Pemberdayaan Kemitraan Masyarakat (PKM) akan membantu Kelompok Pengrajin Batik Kayu melalui solusi pengabdian sebagai berikut: 1) Sosialisasi multimedia dalam rangka melaksanakan produksi konten (produk) multimedia, seperti: foto dan video produk, 2) Pelatihan teknik storytelling bagi Sanggar Dewi Sri dalam rangka menyediakan informasi produk dengan teknik penyampaian sebuah informasi dengan cerita yang menarik, dan 3) Penerapan teknologi pemasaran seacara elektronik. Pelaksanaan pengabdian oleh tim PKM telah berhasil mengembangkan 135 foto multimedia produk beserta storytellingnya, dan pemasaran secara elektronik melalui instagram (@dewisri_id), shopee (dws dewisri), dan website (https://sanggardewisri.wordpress.com ). Dalam diskusi akhir dengan Sanggar Dewi Sri, pengabdian ini dirasakan telah berhasil memberikan pengembangan bisnis dalam jaringan dan memberi dampak positif bagi pemasaran produk Sanggar Dewi Sri.
Parental Influence on Financial Literacy and Behavior of Generation Z Students at UPN Yogyakarta Mu’afi, Muhammad Irfan; Koorag, Satrio Tegar Gunung; Sagita, Virginia Ayu
International Journal on Economics, Finance and Sustainable Development Vol. 6 No. 3 (2024): International Journal on Economics, Finance and Sustainable Development (IJEFSD
Publisher : Research Parks Publishing LLC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v6i7.5295

Abstract

This study aims to determine the role of parents in providing financial education to Generation Z students at UPN Yogyakarta and how this education impacts their financial behavior. Utilizing a phenomenological research approach, the study involved in-depth interviews with ten respondents from UPN Yogyakarta. The research explores the factors that lead these students to recognize the importance of financial education imparted by their parents, along with other psychological and economic factors that underscore the necessity of financial literacy for wise money management. The findings reveal several key insights. Firstly, parents significantly shape their children's financial behaviors, with those who receive early financial education from their parents demonstrating better money management skills. Secondly, students who did not receive financial education from their parents often turn to digital platforms like YouTube and Instagram to gain financial knowledge. Thirdly, students from economically disadvantaged backgrounds are more likely to seek financial literacy independently to avoid financial pitfalls. Additionally, psychological factors, such as self-awareness and resilience, play a crucial role in shaping financial behavior. Lastly, there is a notable variation in financial literacy among the respondents, influenced by their family backgrounds and the financial education they received. These results underscore the importance of parental involvement in financial education and the need for targeted strategies to enhance financial literacy among students, particularly those from less privileged backgrounds. The study highlights the potential benefits of incorporating financial education into early childhood development to foster prudent financial behaviors.
Co-Authors Ardianto, Gani Azahra, Salsabila Fadilah Dwi Abadi, Medi Trilaksono Koorag, Satrio Tegar Gunung Kusumo, Yudhy Widya Mu’afi, Muhammad Irfan Noor Afy Shovmayanti Oliver Samuel Simanjuntak Ratna, Vegasari Adya Revta Fariszy Siregar, Ghalda Nauli Susilo, Muhammad Edy Yenni Sri Utami, Yenni Sri Yogatama, Bimo