Garuda - Garba Rujukan Digital

Branding Agama dalam Membentuk Identitas Politik: Kajian Mengenai Selebriti Islam pada Aksi 212 Revta Fariszy; Vegasari Adya
Jurnal Media dan Komunikasi Indonesia Vol 1, No 2 (2020): September
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.55711

The 212 Rally has many other interest outside the religious context. The rally strengthens the identity of Muslims and indicating that the hegemony of religious is able to contribute to the world of politics. Unlike usual, 212 Rally presents actors whose are not only from politicians or religious circles, but also public figures from the entertainment industry. However, the participation of public figures is full of political interests, because some of them are incorporated with certain political parties. This paper analyzes the construction of the religious identity of public figures and their relation to politics. Referring to the theory and concept of political identity and personal branding, there are indications that public figures construct their religious identity for political purposes and agendas.PrabowoSubiantodanCalonWakilPresidenSandiaga Uno dalam Pilpres 2019 (Afriyan, 2018).Takhanyaitu,RizieqShihabsebagaiImamBesarFPIpuntelahmenyatakandukungannyapadakubucalonpresidenPrabowoSubiantodanmenyerukankepadapesertaAksi212untukmengiku alurdukungannya(Siddiq,2018).Secaradaklangsung,aksiinimenjadipembukaaliransuaraPilprestahun2019.SelainsinggungandenganPilpres2019,Aksi212inijugamengandungbahasantentangidentas.Identasyangdirepresentasikanpadaaksii

Disruption of the Covid-19 pandemic in micro business marketing communication: A case study on Fransis Pizza & Dimsum Shumpit Revta Fariszy; Virginia Ayu Sagita
The Indonesian Journal of Communication Studies Vol 15, No 1 (2022): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v15i1.7541

The COVID-19 pandemic has a massive impact on economic sectors, incredibly individual jobs. In order to survive, those people have to think of another way to get income; business is one of them. Microbusiness is a quick solution, but the lack of marketing skills and business experience is the first challenge they have to go through. New entrepreneurs usually run a micro-business with limitations and planning without being based on marketing rules. This study aims to determine the marketing communication strategy of micro-businesses during the Covid-19 pandemic in starting a business for survival with the approach to Entrepreneurial Marketing (EM). The method used in this research is a case study with a marketing communication approach. Informant retrieval in this study is using purposive sampling. This research shows that different micro-business marketing approaches started during the pandemic, which intersects with entrepreneurial concepts and leisure-time businesses.

The adoption of minimalist lifestyle through Instagram (a study about the influence of motives, attitudes, subjective norms, and perceived behavioral control on behavior through behavioral intention on Instagram followers @lyfewithless) Ekky Ayu Niasari; Revta Fariszy
The Indonesian Journal of Communication Studies Vol 16, No 1 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i1.10401

The Lyfe With Less community on Instagram is an educational platform providing insights into the significance of adopting a minimalist lifestyle tailored to its followers' motives for accessing the media. The minimalist lifestyle is characterized by exercising self-control and prioritizing essential elements. Moreover, behavioral intentions play a crucial role as a direct determinant of behavior; when individuals possess the intention to act, their behavior aligns accordingly. This study investigates how motives and planned behavior, including attitudes, subjective norms, and perceived behavioral control, influence the adoption of a minimalist lifestyle among Instagram followers @lyfewithless, with behavioral intention acting as an intervening variable. The research methodology employed is descriptive quantitative, path analysis, and Sobel test, utilizing a sample of 100 Instagram followers @lyfewithless. The study draws upon the theories of uses and gratification and the theory of planned behavior to guide its analysis. The findings reveal that attitudes, subjective norms, and behavioral intentions directly impact behavior. However, motives and perceived behavioral control do not directly affect behavior. Interestingly, the behavioral intention variable mediates the relationship between motives and perceived behavioral control on behavior. Nonetheless, behavioral intention does not mediate the effect of attitudes and subjective norms on behavior.

Storytelling for storytelling â€œKlinik Kopiâ€ Yogyakarta Virginia Ayu Sagita; Medi Trilaksono Dwi Abadi; Mochammad Fauzul Haq; Revta Fariszy; Keny Rahmawati
The Indonesian Journal of Communication Studies Vol 16, No 1 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i1.9976

The development of the current coffee shop is very rapid. This condition is proven by the growth of new coffee shops scattered throughout the city. In the Special Region of Yogyakarta, there are approximately 3,000 coffee shops. The research focuses on one of the coffee shops that are quite famous and interesting in Yogyakarta because it is included in one of the Ada Apa Dengan Cinta (AADC) 2 movie scenes, namely Klinik Kopi. Qualitative methods and data collection techniques with in-depth interviews and observations were used in this study. The conclusion from this study is that storytelling is used in Coffee Clinic marketing, which is a form of soft selling using the message design logic from Barbara O'Keefe to attract consumers amid the many coffee shop competitions in Yogyakarta, and the 4P marketing mix does not run significantly in Coffee Clinic marketing. The owner has his way of designing the message he wants to convey to his consumers. The communicant has the same opinion about a coffee story, which is interesting to hear from the communicator.

Budaya Tradisional sebagai Daya Tarik Konten Modern: Representasi Unsur Budaya Tradisional dalam Konten Video Karya Raditya Bramantya Revta Fariszy; Virginia Ayu Sagita; Medi Trilaksono dwi Abadi; Rr. Vegasari Adya Ratna
Jurnal Ilmu Komunikasi Vol 22, No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11558

Era digitalisasi melahirkan beragam cara baru komunikasi termediasi yang lebih mudah dan ramah digunakan. Akibatnya, informasi global dengan cepat masuk dan mengikis budaya tradisional Indonesia. Tetap mengemas dalam bentuk media modern, Raditya Bramantya (Bramsky) membuat konten video yang diselingi unsur budaya tradisional Indonesia dengan semangat pelestarian. Penelitian ini bertujuan untuk melihat bagaimana proses penerapan unsur budaya tradisional dalam karya Bramsky. Metode yang digunakan adalah kualitiatif dengan wawancara mendalam dan analisis konten video. Hasil penelitian ini menunjukkan bahwa Bramsky menerapkan unsur budaya tradisional dengan fleksibel dan porsi yang terbatas. Pertimbangan budaya dan konsumsi khalayak memainkan peranan penting dalam proses produksi konten video. Hibridasi antara unsur budaya tradisional dengan modern menjadi kunci Bramsky untuk memikat audiens. Tetapi, Bramsky tidak menerapkan Pakem budaya secara lengkap.

Peluang media edukasi populer dalam arus informasi digital: studi analisis isi deskriptif kuantitatif konten video kanal Youtube Nihongo Mantappu. Fariszy, Revta
Jurnal Paradigma Vol 26, No 2 (2022): July 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v26i2.7432

Kebijaksanaan dan kemampuan literasi kini diperlukan masyarakat untuk mengonsumsi informasi di ranah digital. Media tradisional kini perlahan tergantikan media-media yang ditawarkan di internet. Tetapi tidak semua media dan konten digital layak untuk diserap pengguna. Konten informatif lagi mendidik menjadi sesuatu yang langka di digital saat ini. Kanal Youtube Nihongo Mantappu merupakan salah satu kanal yang tidak hanya mementingkan hiburan, konten informasi dan edukasi kerap disajikan. Penelitian ini bertujuan untuk melihat perkembangan konten-konten yang disediakan oleh kanal Nihongo Mantappu dari tahun 2018 hingga pertengahan 2022 (N; 858). Metode yang digunakan adalah analisis isi deskriptif kuantitatif dengan melabeli setiap video yang frekuensi kemudian didistribusikan. Hasil penelitian menunjukkan adanya ketimpangan dan ketidakkonsistenan jumlah konten yang diunggah setiap semesternya.Wisdom and literacy skills are essential today for society to consume digital information. Traditional media is slowly being replaced by media offered on the internet. However, not entire digital media and contents are feasible for users to absorb. Informative and educational content is a rarity in today's digital world. The Nihongo Mantappu in Youtube is a channel which is not only concerned with entertainment, information and educational content is often presented. This study aims to see the development of content provided by the Nihongo Mantappu channel from 2018 to mid-2022 (N: 858). The method used is quantitative descriptive content analysis by labeling each video whose frequency is then distributed. The result shows significant gaps and inconsistencies in the number of content uploaded every semester.

Analisis Interpretasi Pesan dan Pembentukan Sosiogram Pidato Perdana Gibran Rakabuming Cawapres 2024 Pada Channel Youtube KompasTV Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Fariszy, Revta; Ratna, Vegasari Adya
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11835

The Indonesian nation will be facing a political party, namely the election of the president and vice president (Pilpres) in February 2024. Prabowo Subianto's second-ranked presidential candidate has officially announced his vice president's candidate, Gibran Rakabuming. This research was conducted to identify the formation of meaning and sociograms in the video footage entitled [FULL]: Pidato Perdana Gibran Rakabuming di Deklarasi Capres-Cawapres pada akun Youtube KompasTV on the YouTube channel of KompasTV. The method used is Reception Network Analysis (RNA) which is a method of data analysis by combining the method of reception analysis (reception analysis) and method of social network analysis. (social network analysis). The results of the analysis showed that the number of comments on the video amounted to 10,749 comments and managed to collect 9,207 comments that attracted a audience of 1,783,026 views. The total degree in the Gibran video network is 7,807 nodes and 17,393 edges. An account with the name “@no-ub3dq” or has another name “block a” becomes the account that has the highest posting rating. Clusters are automatically identified using the FastGreedy algorithm. The process of data visualization using DrL with the results of sociogram analysis Who responds Who shows: Diameter: 5, density: 0.000147, reciprocity: 0.000000, centralization: 0.001523, and modularity (modularity): 0.993400. The results of the digestive analysis showed that netizens' perceptions of the messages from Gibran's speeches vary due to different contexts. The most digestive response to hegemonic dominant positions is because of netizens who serve as political buzzer. Negotiating positions detected were 4 netizens, and opposition positions were detected 4 who were also suspected political buzzers from the capres fort and other cawapres.

Pendampingan Penyusunan Rencana Komunikasi Strategis GPIB Marga Mulya Yogyakarta sebagai Tempat Ibadah Ramah Wisata Angretnowati, Yuseptia; Fariszy, Revta; Rahmawati, Keny; Lusye Karolus, Meike
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 1 (2024): Maret
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i1.748

Melalui kehadiran gereja di ruang publik yang lebih inklusif diharapkan gereja mengalami berbagai konsekuensi positif. Harapan tersebut tidak hanya mengenai upaya menyuburkan toleransi keberagaman, akan tetapi secara internal dapat berdampak bagi pengembangan sosial, ekonomi, dan budaya bahkan citra positif bagi suatu daerah. Program pengabdian kepada masyarakat ini bertujuan untuk mendampingi GPIB Marga Mulya, Yogyakarta menyusun rencana komunikasi strategis program transformasi gereja menjadi destinasi ramah wisata. Penyusunan rencana komunikasi strategis ini berfokus pada upaya mensistematisasi langkah-langkah komunikatif apa saja yang perlu dilakukan GPIB Marga Mulya. Upaya sistematis tersebut diperlukan untuk mengkoordinasi sumber daya yang dimiliki serta menyusun tindakan komunikatif yang berarti untuk merangkul kembali strakeholder penting, baik itu pemerintah maupun masyarakat untuk menyiapkan gereja ramah wisata. Adapun metode yang digunakan untuk membuat rencana komunikasi strategis GPIB Marga Mulya menuju gereja ramah wisata yang inklusif dan terhubung adalah studi pustaka, wawancara, focus grup discussion, observasi, dan konsultasi pendapat ahli. Setelah berbagai tahap pengumpulan data dilakukan, tim abdimas merumuskan dokumen rencana komunikasi strategis yang akan dimanfaatkan Ketua Majelis Jemaat (KMJ) gereja untuk dikomunikasikan kebijakan ini pada rapat program kegiatan di tingkat majelis jemaat. Selanjutnya hasil dari dokumen rencana strategis ini nantinya juga akan dimanfaatkan untuk menyusun beberapa langkah strategis untuk menjalin komunikasi di level eksternal.

Budaya Tradisional sebagai Daya Tarik Konten Modern: Representasi Unsur Budaya Tradisional dalam Konten Video Karya Raditya Bramantya Fariszy, Revta; Sagita, Virginia Ayu; Abadi, Medi Trilaksono dwi; Ratna, Rr. Vegasari Adya
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11558

Era digitalisasi melahirkan beragam cara baru komunikasi termediasi yang lebih mudah dan ramah digunakan. Akibatnya, informasi global dengan cepat masuk dan mengikis budaya tradisional Indonesia. Tetap mengemas dalam bentuk media modern, Raditya Bramantya (Bramsky) membuat konten video yang diselingi unsur budaya tradisional Indonesia dengan semangat pelestarian. Penelitian ini bertujuan untuk melihat bagaimana proses penerapan unsur budaya tradisional dalam karya Bramsky. Metode yang digunakan adalah kualitiatif dengan wawancara mendalam dan analisis konten video. Hasil penelitian ini menunjukkan bahwa Bramsky menerapkan unsur budaya tradisional dengan fleksibel dan porsi yang terbatas. Pertimbangan budaya dan konsumsi khalayak memainkan peranan penting dalam proses produksi konten video. Hibridasi antara unsur budaya tradisional dengan modern menjadi kunci Bramsky untuk memikat audiens. Tetapi, Bramsky tidak menerapkan Pakem budaya secara lengkap.

Peluang media edukasi populer dalam arus informasi digital: studi analisis isi deskriptif kuantitatif konten video kanal Youtube Nihongo Mantappu. Fariszy, Revta
Jurnal Paradigma Vol 26 No 2 (2022): July 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v26i2.7432

Kebijaksanaan dan kemampuan literasi kini diperlukan masyarakat untuk mengonsumsi informasi di ranah digital. Media tradisional kini perlahan tergantikan media-media yang ditawarkan di internet. Tetapi tidak semua media dan konten digital layak untuk diserap pengguna. Konten informatif lagi mendidik menjadi sesuatu yang langka di digital saat ini. Kanal Youtube Nihongo Mantappu merupakan salah satu kanal yang tidak hanya mementingkan hiburan, konten informasi dan edukasi kerap disajikan. Penelitian ini bertujuan untuk melihat perkembangan konten-konten yang disediakan oleh kanal Nihongo Mantappu dari tahun 2018 hingga pertengahan 2022 (N; 858). Metode yang digunakan adalah analisis isi deskriptif kuantitatif dengan melabeli setiap video yang frekuensi kemudian didistribusikan. Hasil penelitian menunjukkan adanya ketimpangan dan ketidakkonsistenan jumlah konten yang diunggah setiap semesternya.Wisdom and literacy skills are essential today for society to consume digital information. Traditional media is slowly being replaced by media offered on the internet. However, not entire digital media and contents are feasible for users to absorb. Informative and educational content is a rarity in today's digital world. The Nihongo Mantappu in Youtube is a channel which is not only concerned with entertainment, information and educational content is often presented. This study aims to see the development of content provided by the Nihongo Mantappu channel from 2018 to mid-2022 (N: 858). The method used is quantitative descriptive content analysis by labeling each video whose frequency is then distributed. The result shows significant gaps and inconsistencies in the number of content uploaded every semester.

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